Industry- Hospitality &  tourism Predecessor- Thomas Cook & Son Thomas Cook AG , MyTravel Group plc Founded - 1881 Headquarters - Peterborough, Cambridgeshire, England Area served- Global Key people- Peter Fankhauser (CEO) Products- Charter and scheduled passenger airlines, package holidays, cruise lines, hotels and resorts Services Travel agencies Revenue- £8,588 million (2014) Net income- £-115 million (2014) Number of employees 32,722 (2014)

2. Industry- Hospitality, tourism

3. Introduction
 Industry- Hospitality & tourism
 Predecessor- Thomas Cook & Son
Thomas Cook AG , MyTravel Group
plc
 Founded - 1881
 Headquarters - Peterborough,
Cambridgeshire, England
 Area served- Global
 Key people- Peter Fankhauser (CEO)
 Products- Charter and scheduled
passenger airlines, package
holidays, cruise lines, hotels and resorts
Services Travel agencies
 Revenue- £8,588 million (2014)
 Net income- £-115 million (2014)
 Number of employees 32,722 (2014)

4. OPERATIONS
 Thomas Cook Group operates in five main divisions, UK, Central
Europe, German airlines, West Europe and Northern Europe.
 With a joint fleet, at merger, of 97 aircraft, 2,926 stores, 32,722
employees, and over 19.1 million annual customers, the new group
became the second largest travel company in Europe and the UK,
behind TUI Travel.
Sponsorship
 Thomas Cook was a sponsor of the London 2012 Olympic
Games. As one of the UK's biggest and most popular providers
of package holidays, Thomas Cook was appointed to provide
"affordable and accessible" holidays and accommodation
throughout the games

5. SWOT ANALYSIS
Strength
 1. Oldest travel company in the UK
2. Vertically integrated company operating in hotel and travel
agency markets as well
3. Experienced business units
 4. Customization and flexibility features are available for
designing holiday packages as per needs of individuals
 5. Nearly 100 destinations covered catering to nearly 7 million
customers
Weaknesses
 1.Competative Market
2. Continued growth of competition means limited market
share

6. Opportunities
 1. Online booking for combined tour packages
2. Growing demand worldwide
3. Recent quarter earnings show positive financial
turnaround possible with cost saving initiatives
Threats
 1. Eurozone economic uncertainty
2. Government Regulations
3. Growing competition from low-cost carriers

7. PACKAGE NAME- SIMPLY THAILAND 4N/5D (SUMMER)
PRICE OF PER PERSON - 27,257 INR
Tour Inclusions
 Flights Included from Bangalore, Hyderabad ,
Chennai
 Stay in Standard Hotels as per itinerary
 Meals included as per itinerary
 Sightseeing and Transfers as per itinerary
 Complimentary 02 meal coupons

10. PLACES TO VISIT IN THAILAND FOR FAMILY AND KIDS
 Bangkok is a great place for travelers, offering a great variety of
food, cultural experiences and activities. Since most international
flights to Bangkok invariably land here, one ends up spending a
couple of nights in Bangkok itself.
 Hua Hin is low key, easily accessible (from Hua Hin) and definitely
easy on your pocket. Its expansive and peaceful beaches are ideal
for the family to laze around and spend some quality time together.
 Chiang Mai
Tourist call it the ‘’best of both worlds’’; the big city with the small
town feel. With its many outdoor activities, Chiang Mai is the ideal
place for families yearning for some sort of adventure.