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ABCs of SaaS Growth by Sujan Patel

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Sujan Patel
Sujan Patel

Presentation from Growth Marketing Conference 2018

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OF SAAS GROWTH @SujanPatel
TABLE OF CONTENTS About   Current Landscape Customer Experience 3 B's All Hands 01 02 03 04 05
@SUJANPATEL I’m the co-founder of  Web Profits, Managing Partner at Ramp Ventures & an Adrenaline Junkie
CURRENT LANDSCAPE More competition#1 Paid marketing is crazy expensive#2 Increased customer demands (and options)#3
CUSTOMER EXPERIENCE
GREAT CUSTOMER EXPERIENCE WORD OF MOUTH
/1 MAKE YOUR COMPETITORS' WEAKNESSES YOUR STRENGTHS
RIGHTINBOX.COM COMPETITORS:
/2 OPTIMIZE FIRST USER EXPERIENCE
/2 OPTIMIZE FIRST USER EXPERIENCE
/3 ONBOARDING EMAILS SHOULDN'T BE ALL ABOUT YOU
HOUSTON, WE HAVE A PROBLEM
RIGHTINBOX.COM DID THE SAME THING
MAKE IT ABOUT THE CUSTOMER 23% INCREASE IN SALES
3 B'S
/BE HELPFUL
OUR CUSTOMERS' BIGGEST PROBLEM IS COPYWRITING
/BUILD RELATIONSHIPS
LEVERAGE CO-MARKETING OPPORTUNITIES
BUILD RELATIONSHIPS WITH INFLUENCERS
/BRAND
BUILDING A BRAND IN A NUTSHELL Focus on an excellent customer experience#1 Create content/tools that solve customers' problems#2 Build relationships with influencers#3
ALL HANDS ON DECK
/1 EVERYONE ON THE TEAM SHOULD BE TALKING TO CUSTOMERS
/2 SEND A HELPFUL ARTICLE AT THE END OF EACH SUPPORT TICKET
/3 ACTIVITY BASED SALES & SUPPORT
THANKS!CONTACT sujitsu@gmail.com @sujanpatel youtube.com/scubasewj

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