The document discusses top social media campaigns for three leading e-commerce companies in the United States. It shows that Amazon has the largest fanbase on Facebook and Twitter with over 33 million followers. Amazon's #AmazonPrime campaign generated the most buzz in the last 30 days with over 8,000 posts. Walmart has the second largest social media following, while eBay's #eBayFashion campaign was the least discussed but still utilizes daily promotions to engage its brand's followers. The document also provides an overview of social media analytics company Simplify360 and its service offerings for social marketing, customer service, and analytics.

1. E-Commerce in United States of America
T O P 3 S O C I A L M E D I A C A M P A I G N S

2. Leading e-Commerce Giants in USA

3. Above 8 Million Fanbase on Facebook and Twitter
8,046,276
27,322,395
33,448,015
0 10,000,000 20,000,000 30,000,000 40,000,000
Ebay
Amazon
Walmart

4. #WeSparkChange by
Source:Topsy
Buzz in last 30 Days
26,475

5. #WeSparkChange buzz on Facebook
Campaign
successfully
garnered
Fans
engagement

6. #AmazonPrime by Amazon
Source:Topsy
Buzz in last 30 Days
8,483

7. Different Day-to-Day Campaigns on Facebook
Amazon’s Campaign strategy
different for different platforms

8. #eBayFashion by
Source:Topsy
Buzz in last 30 Days
1,228

9. Popular by its brand and Daily promotions

10. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence firm.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
Author: Suhas J , MYRA School of Business, interning at Simplify360

11. THANKYOU