Search Marketing & Measurement for B-to-B Demand Generation

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This is a presentation that I gave at last years Marketing Sherpa Summit. I hope you enjoy it. Thanks, Dave Martin

Business Technologie

Search Marketing & Measurement for B-to-B Demand Generation Presented by Dave Martin Director, Online Marketing

“ The main thing is to keep the main thing the main thing.” 1. Start With a Plan

Time management is crucial to your success! 2. Create Routines

More than just research 4. Keyword Prioritization

Don’t get lost in analytics 5. Essential Metrics

Conversion is a good metric ROI is better 5. Essential Metrics

Test & Measure - Rinse & Repeat 6. Usability – At All Costs

Perception is everything! 7. Build Trust & Resolve Concerns

Leaky Buckets 8. PPC – Put the Odds In Your Favor

Baltic before Boardwalk 8. PPC – Put the Odds In Your Favor

More tickets in the Lotto 9. Enticing Content

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