Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
1. Frames-as-Assemblages: Theorising Framing
in Contemporary Media Networks
simon collister
Royal Holloway, University of London
Full paper available. Email me at simon.collister@gmail.com
Twitter: @simoncollister | www.simoncollister.com
2. introduction
⢠âcontinues to offer valuable
insights into relationship
between institutions,
representations and audiencesâ
â But does it?
⢠Media and communication
theories need rethinking for
networked age
⢠Framing theory needs
reconfiguring to meet the
demands of this new
4. hybridity & networks
⢠Internet-enabled media
driving radical
transformation of
communications
⢠Much research wedded
to an, arguably, outdated
elite-mass media-
audience paradigm (Davis
2007)
⢠Media âhybridityâ
proposed as conceptual
escape route (Chadwick
5. the material turn
⢠Media research influenced by
materialist turn in humanities
and social sciences, viz.
Deleuze & Guattari and
Actor-Network Theory
⢠Materialism can be
infrastructure & physical
space
⢠Terranova (2004) suggests
representation is only half of
communication
6. framing: limits of reductionism
⢠Framing origins led to macro-
micro reductionism
(Tewksbury & Scheufele
2009, 17)
⢠Reinforced by meta-
theoretical models (Entman
1993; Scheufele 1999;
DâAngelo 2002)
⢠Pre-defined media actors;
linear communication
processes & limited
materialist considerations
8. framing as organising principle
⢠Reese (2001; 2007)
asserts framing is âbridging
projectâ
⢠Dynamic âorganising
principleâ that structures
reality through âabstract
principlesâ
⢠Networks of signifying
moments that are always
in the process of gaining or
9. synthesising framing with assemblages
⢠Processes of assembly
operating on two
fundamental axes:
1. Territorialization <>
Deterritorialization
2. Material<>Expressive
⢠Offers dynamic and
materialist framework to
augment Reeseâs notion
of framing as
gaining/losing
organising value?
11. analysing frames-as-assemblages
⢠âcausal interventionâ via
inductive exegesis of
discursive âflowsâ &
material infrastructures
frames-as-assemblages
⢠Achieved via discourse
analysis and participant
observation
12. conclusions & directions?
⢠Short-term: Analyse mediated
power by accounting for the
material & expressive
components territorializing and
coding frames-as-
assemblages
⢠Longer-term: identify & map
âideal typesâ of frames-as-
assemblages or process of
production to gain insight into
longer-term tendencies behind
the hybrid media environment
13. Thanks. Questions?
simon collister
Royal Holloway, University of London
Full paper available. Email me at simon.collister@gmail.com
Twitter: @simoncollister | www.simoncollister.com