Description of the participant made presented by Filinto Girao

1. Ricardo Magalhães Chefe de Projecto da EMD - 2009 III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

2. Boundaries and Location The Alto Douro Wine Region is an area on the North of Portugal with 25.000 hectares inscribed in December 2001 on the UNESCO World Heritage List, in the category of cultural landscape. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

3. Boundaries and Location III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

4. Classified Area The Classified Area includes 13 th municipalities: Mesão Frio , Peso da Régua , Santa Marta de Penaguião , Vila Real , Alijó , Sabrosa , Carrazeda de Ansiães , Torre de Moncorvo , Lamego , Armamar , Tabuaço , S. João da Pesqueira and Vila Nova de Foz Côa , and represents tem per cent of the Demarcated Douro Region. Boundaries and Location III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Área 24.629ha RDD Ricardo Magalhães Chefe de Projecto da EMD - 2009

5. ALTO DOURO WINE REGION UNESCO WORLD HERITAGE 14 th December 2001 The Alto Douro Wine Region is a unique example that illustrates the relationship between man and natural environment. It is a monumental combination of man´s work in nature. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

6. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

8. And the expression of: - a unique relationship with the natural elements ; - the determination and boldness human ; - a human ingenuity and their understanding of the water cycle and materials; - Intense affection and almost came to love to the vineyards. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

9. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

11. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009 Ricardo Magalhães Chefe de Projecto da EMD - 2009

12. The monumentality of the humanized landscape testifies the enormous effort of generations of growers who, for centuries, are dedicated to vine growing in harsh environmental conditions but conducive to producing wines of quality and typicality renowned since the XVII century. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

13. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

14. PRECEDENCE TERRACES To cultivate the vines on steep, rocky slopes of Douro and its tributaries was necessary to produce ground and build terraces (terraces) supported traditionally by walls of shale, which combine today with new ways vineyards frame. Precedence Eldership The landscape of the Douro wine is thus a complex architecture, blending different techniques of organization of the land . III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

15. TERRACES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

16. PRECEDENCE RAVAGE There are still a few spots of significant ravages (vines dead), now occupied by weeds, but it is still possible to see the walls that supported them. In the landscape are still some rare ravages that received vine again. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

17. RAVAGE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

18. PATTERNED LANDSCAPE The combined work of nature and man, which is the landscape of the Douro, results from the balance achieved between the slopes, the scarcity of water and soil with shale crops carefully chosen and adapted over generations. The landscape is dominated by permanent crops, vineyards, olive groves and almonds, side by side with extensive patches of Mediterranean bush. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

19. "In DOURO images are so impressive that cling to the breast and would never take off" ... PATTERNED LANDSCAPE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

20. There are certain points, certain hours, some magic moments. Those unique moments combine the aesthetic with the ethical dimension, because symbols are attached to authenticity and pride of belonging to the land. PATTERNED LANDSCAPE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

21. LANDSCAPE REFERENCES THE WALLS The succession of shale walls in the landscape is the most important reference, making us reflect on the hard work behind it. The set is remarkable not only for its size, but also for the skill with which it was built. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

22. THE WALLS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

23. THE WALLS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

24. LANDSCPE REFERENCES THE FARMS Farms in the Alto Douro are an important reference in landscape, providing a continuum of vineyards majestically ascend the slopes, easily referenced by the houses surrounded by buildings, especially linked to the wine production. They are matrix of human occupation. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

26. THE FARMS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

27. THE FARMS Ricardo Magalhães Chefe de Projecto da EMD - 2009

28. THE FARMS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

29. LANDSCAPE REFERENCES THE SETTLEMENTS Villages are, in general, the high quotas of slopes, where stands the white of the houses. Within the villages there are notable elements of vernecular architecture, although more recent constructions have often distorted the character. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

30. THE SETTLEMENTS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

31. THE SETTLEMENTS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

32. We are giving greater attention to the size of intangible heritage that is its most permanent formula. It is about behavior, attitudes, emotions and memories that are transmitted from generation to generation and that no cataclysm has removed ... THE SETTLEMENTS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

33. LANDSCAPE REFERENCES THE SACRED In a region where landscape was deeply humanized by the secular work of generations of growers under difficult and even hostile conditions, it was possible to create a product of excellence, through practices and traditional knowledge, the sacredness of nature corresponded to the production of a “ spirit of the place ” that incorporates mystifying it. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

34. THE SACRED III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

35. THE SACRED III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

36. Frank Lloyd Wright, one of the architects of modernity, used to say that God reveals himself in small things. The divine component of the territories comes from small differences that can be exploited in order to promote themselves abroad and be internally cohesive. Projecting what is unique to promote identity. THE SACRED III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

37. LANDSCAPE REFERENCES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

38. LANDSCAPE REFERENCES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

39. THE CREATORS OF LANDSCAPE “ And men made the wine… "And men made the wine ..." III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

40. "And men made the wine ..." III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

41. "And men made the wine ..." III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

42. Douro, Living Wine Region Um Recurso Diferenciador para Valorizar O Alto Douro Vinhateiro, Património da Humanidade, classificado com o estatuto “ paisagem cultural evolutiva e viva ” A Diferenciator Resource for Valuing III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

43. Douro, Living Wine Region Uma Meta Global Aumentar a geração de negócio e riqueza na região do Douro, através da diversificação de actividades A Global goal III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

44. Douro, Living Wine Region O Vinho, a Cultura, o Património e o Ambiente, na sua ligação ao Turismo Quatro Dimensões Four Dimensiones III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

45. Douro, Living Wine Region Quatro Dimensões WINE TOURISM LANDSCAPE CULTURE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

46. Douro, Living Wine Region The Douro Demarcated Region The Côa Valley The Natural Park of Douro Internacional The “Wine Villages” III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

48. Douro, Living Wine Region Douro, a Primeira Região Vinhateira Demarcada do Mundo Vinho do Porto Vinhos do Douro de Excelência Enologia e Investigação Reconhecimento Internacional Prémios & Distinções Douro, the first Demarcated Wine Region of the World III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

49. Douro, Living Wine Region Douro, Paisagem Única Quintas do Douro Muros de xisto Rede de Miradouros e Caminhos Douro, Single Landscape III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

50. Douro, Living Wine Region Douro, Destino Turístico de Excelência Enoturismo Turismo de natureza Touring cultural Cruzeiros Rota do Vinho do Porto Aldeias Vinhateiras Escola de Hotelaria e Turismo Douro, Tourist Destination of Excellence III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

51. Douro, Living Wine Region Alto Douro Vinhateiro e Parque Arqueológico do Vale do Côa Património da Humanidade by UNESCO Comboios históricos Caminhos da Literatura: de Miguel Torga a Aquilino Ribeiro Os mosteiros de Cister Castelos, Igrejas & Palácios Douro, Território Cultural Vivo Douro, Living Cultural Territory III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

53. Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

54. I) Qualification of regional economic basis. The conversion of vineyards without loss of diversity, without reducing its value. The emergence of new organizational practices. II) The emergence in the tourism sector, with an horizontal impact throughout the region. The diversification of supply. Animation and territorial marketing. Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

55. III) To open the Douro to the world. The integration into networks of knowledge. IV) To combine the management of the day (short term) with strategic planning (long term). V) To promote the matrix “ farms " as a standard of land use and tourism product. Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

56. VI) To reverse the trend of dispersion, of the diffuse and atomization. To provide the most effective instruments of territorial management. VII) To mitigate dichotomies: center-periphery / new-old / historical / modern / inside-out ... VIII) To combine the management of the day (short term) with strategic planning (long term). Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

57. IX) The sustainability of the vineyard landscape, heritage sites, requires the sharing of benefits and costs between levels of government, between public and private. X) The necessary joint of the Sector with the Territory or the necessary policy mix in an classified area. Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

58. Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

62. DOURO, reservation of good wine DOURO, reservation of landscape DOURO, reservation of cultur DOURO, FOREVER! Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

63. THANK YOU! Pictures kindly provided by Douro Museum, IVDP and Ricardo Magalhães III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009