1. SilverNeedle Hospitality
Regional Business Travel
Survey
Survey conducted and compiled by Julie McKinnon,
Area Vice President Marketing, Australia/New Zealand.
July:2012

2. Executive Summary
The Regional Business Travel Survey was conducted to gauge the booking,
travel and spending habits of regional business travelers within the
SilverNeedle Hospitality customer base. The interest in varying hotel Loyalty
Club rewards was also measured to determine what benefits were most
important to members.
An invitation to take the survey was distributed through E-Newsletter to over
12,854 Escape Club members on 27th July 2012. This invitation asked
members who travel for business purposes to participate in the survey. The
survey was began a total of 857 times. A total of 135 did not meet the eligibility
requirements to participate in the survey. Of those who were eligible, 94% were
members of Escape Club.
Prizes were used to incentivise survey completion. A total of 20 Myer Store Gift
Vouchers were given to survey respondents. The prizes were distributed to the
first 10 respondents with the remaining 10 winners randomly selected. The
winner must have provided a valid email address in order to redeem their prize.