Ted Shelton, CEO, Open-First

1. building the open enterprise
Mobile‐Social Data Revolution
SIIA New York
January 2011

2. MOBILE • SOCIAL • CLOUD
These three technologies
will transform business
over the next decade.
2 2

3. Social‐Mobile Landscape: Projections for 2011
50% of US Mobile Subscribers will have a smart phone
1 Billion Mobile Internet Subscribers
700 Million Facebook Users
75 Million Tablets in use globally
10 Billion MORE app downloads
22.5 billion hours of mobile app use
$12 Billion spent on Apps and in‐app Purchases
$16 Billion Spent on Mobile Marketing and Advertising
$28 Billion in Revenue for Mobile Apps

4. Mobile‐Social Data Revolution: Part 1
Mobile as Sensor:
Vast quantities of data…

5. The Social‐Mobile Data Revolution: Part 1
Twitter: Over 9 Billion Updates per Month
Facebook: Over 6 Billion Photos Shared per Month
Foursquare: Over 30 Million Check Ins per Month
Linkedin: Over 200 Million People Searches per Month
Yelp: Over 40 Million People Search for Restaurants per Month

11. Mobile‐Social Data Revolution: Part 2
Mobile Data Consumption:
Looking Glass into the Cloud

12. The Social‐Mobile Data Revolution: Part 2
46% of all enterprises will
likely deploy iPad apps.

13. 90% of Enterprise Expect to Deploy Mobile Apps

14. 30% of Businesses Expect Smart Phones/Tablets
To Replace Computers at Work

15. So What Changed?
Device Usability /Functionality
Network Speed / Availability Broad Consumer Adoption
Application Richness / Variety
Result:
Shift in Employee Expectations:
1)Field – Office Parity
2)Increased Accessibility
3)Social Connectedness
4)Instant Access to Information

16. The New Skills for Building Information Applications
Mashup – Utilize a variety of information sources to bring
perspective, add depth, offer new insights
Contextualize – Location, Weather, Time, Events… Use context to
change how information is used
Connect – Who has viewed, how did they evaluate, what comments
were added… Identify how the social graph can add value
Collaborate – Provide opportunities for interaction between
people using the application

17. Step 1: API Program
Make data available through an easy to access API

18. Step 2: Build the Social Graph
Leverage public networks, look for opportunities to add value
rather than simply replicating what already exists.
Who is connected?
How are they connected?
What can be gained through these connections?
Design systems to encourage or discourage behaviors

19. Step 3: Mobilize Applications
Three Phases of Mobilizing Information
1) Dehydrate
Take your existing content and squeeze into a mobile
screen
2) Season
Use the unique qualities of mobile to enrich your app
3) Celebrate
Entirely re‐imagine your application for mobile

20. Thank you
Ted Shelton
tshelton@open‐first.com
twitter.com/tshelton
SLIDES:
slideshare.net/tshelton