"Cradle to cradle i praktiken, case från byggvärlden" C2C-konceptet är en av vägarna till cirkulär ekonomi, och jag berättar hur vi gör det i praktiken i dag inom våra byggprojekt.

1. Circular economy makes the world go round
- Change made positive for the planet and for business
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2. Cradle to cradle concept and circular economy
Why circular economy?
› Resource cost, scarcity, and demand growth
› Energy 54% imported by EU-countries, climate change
› Rethinking the economic growth
Resource
Efficient
Buildings
Total
community
retrofit
Models for large-scale,
integrated community
level investment and
delivery - upcycling
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Sust.
Infrastructure
Transport
&
Logistics
Innovative retrofit projects to develop
evidence base for investment.
C2C
integrated energy,
waste, water,
information
Intelligent low carbon mobility and
smarter logistics

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4. The future is here, let's roll it out
Sustainable communities
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5. Cradle to cradle is about smart solutions
Positive lasting impact
› Opposition to guilt
management
› Holistic design and quality
› Create lasting positive
impact
› Imitate nature instead of
opposing it
› Innovation leaver
› Create a better tomorrow –
beyond sustainability
› A business and development
strategy
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6. Be inspired by natural systems
The canvas
› Minimize the use of inputs and eliminate
waste and pollution
› Maximize the value created at each stage
› Manage flows of bio-based resources from
and back into the biosphere, and recover and
retain flows of non-renewable resources in
closed loops
› Establish mutually beneficial relationships
between companies within each circular chain.
› Designing intelligent manufacturing processes
and specifying safe, healthful ingredients
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7. Imagine
A bridge
› that produces clean energy
for the local communities on
both sides
› that runs a desalination
system
› that improves the living
conditions for marine life
through artificial reefs
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…

8. Imagine
A road
› that traps and cleans the
particles from the vehicles
› where you can retract the
energy from the heat in the
asphalt
› results in no noise
› while producing energy
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9. Cradle to cradle as an innovation platform
The first steps
› Start a dialogue with directors and
colleagues – create a unified
image for what C2C can do for your
products, undertakings and business
relations
› Engage suppliers and clients
› Create your vision (blue economy)
› Make a roadmap
› Test and trials, learn from
experiences – every little step
forward is important
› Look for sparring partners and
game changers– to transform the
mindset is the key!
› Story telling is vital
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From reduced footprint
to zero impact
to +1 = the circular economy

10. The COWI take
360° solutions
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11. Don't forget the
Story telling
Ex: Hålogalandsbrua, Norway
› 17 km shorter travel way
› 15-20 min less time/direction
› 3-4000 road users per day
COWI take – the 360º solution
› saves 4 500 l fossil fuel/day
› 3 300 ton less CO2 emissions/year
› saves 4 000 transportation km/year
› saves 2 000 km transp business/y
› Community retrofit = 365 000 hrs/y
(one hour approx 300 sek)
› Bridge lifespan about 40-100 years
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12. ”Design is the first signal of human intention” – William McDonough
Re:Thinking Building & Construction
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13. 3XN - architects and project management and COWI - engineering and light design
Case 1: The Green Pavilion
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14. 3XN - architects and project management and COWI - engineering and light design
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16. A knowledge and innovation platform - 3XN and COWI A/S
Case 2: Cradle to Cradle Expo pavilion
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17. A knowledge and innovation platform - 3XN and COWI A/S
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18. A knowledge and innovation platform - 3XN and COWI A/S
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19. A knowledge and innovation platform - 3XN and COWI A/S
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20. Winner of The Challenge - Nordic Built by Nordic Innovation
Case 3: Urban Mountain
› Nordic built, a building:
› that is cleaning the air
› is more than self-sufficient
with energy and water
› improves the living
conditions for birds and
insects
› has a better in-door air
quality than the out-side
Form &
function
Renewable
energy
Form &
function
Productive
workspaces
Street
smart
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Treetops
Street
smart
Waste
= food

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Optimized to become an environmental landmark with significant
reduction in CO₂ emission through a good passive design scheme and
introducing innovative technologies in the façade and new construction
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23. C2C Elements in Urban Mountain
› Actively and measurably support
biodiversity
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› Use building materials whose
content are measurably defined

24. C2C Elements in Urban Mountain
› Defined ReUse and innovative
design from existing building
materials
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› Integrate measurable recycling
of water and biological nutrients
in the building

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29. The building skin is designed for maximizing daylight, maximizing sunand climate control to get the best user comfort for the office spaces,
and the lowest possible energy loss

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35. Beyond being a solution to our global environmental crisis, the circular economy is also a business opportunity
Thank you for the opportunity!
Johan Sidenmark
Sustainable business developer
Tel: 0709 – 40 29 03
Twitter and LinkedIn: Sidenmark
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