This document describes an interactive fan engagement platform called FanPic that allows massive crowds at live events to be photographed, find themselves in the photo, tag their location, generate a branded selfie, and share on social media. The platform is integrated with Facebook and Twitter to post generated selfies on behalf of users, increasing visibility. It also includes a treasure hunt game and data capture for competitions. Examples show millions of branded selfie impressions generated for sports and music events.

1. Engage Thousands. Reach Millions.
“Probably the most effective digital tool
in history of sponsorship activations at big events”
ULTIMATE FAN EXPERIENCE & ENGAGMENT
THROUGH AMAZING TECHNOLOGIES

2. Massive Photo Taken in less than 10 minutes during the event, launched 24 hours
after, multibillion pixel image of the crowd allows fans to zoom in,
find themselves in the crowd and tag, generating a branded selfie,
which can be shared with their friends.

3. The FanPic Platform is deeply integrated with Facebook & Twitter.
This allows us to us to post on behalf of users. Generated selfies
are treated by networks as a user content thus receiving very high
visibility and impression rate within friends.
Platform &
Application

4. Detailed panoramic photo allows fans to zoom in, find
themselves and tag. Each time a tag is added, branded fan
photos are generated.
Zoom. Tag. Share.

5. Deep integration with social networks, allow us to us to post on
behalf of users,. Generated selfies are treated by networks as a
user own contect thus receiving very high visibility within friends.
Branded Selfie

6. Social Output
Example

7. Treasure Hunt
Gamification
All FanPic visitors can search for items hidden in the crowd. We
can hide up to 5 different items. Fans use a radar to find them.

8. Data Capture
COLLECT FAN DATA
After treasure hunt / tagging the user is prompted to leave
their information to enter a competition.

9. End to end project delivery
WE DO MOST OF WORK.
• Dedicated Project Manager
• FanPic Interface Designs
• Photography & Logistics
• IT support and existing systems integration
• Global Delivery Network hosting
• FanPic Activation Guidelines and Support
• Retargeting campaigns integration

10. Examples
& Case Studies

11. 2,875,292
Branded Selfie Impressions
Facebook - Measured + Estimated
Event Dublin marathon 2015 FANS 13,017
CLIENT SSE Airtricity VENUE Dublin (IRL)
Fans Tagged Themselves
1,483
11.3%
Event Audience Engaged
17,101Comments
31,525Likes
148 Twitter Stories
27,388 FanPic Visits
2:26 Average time Spent

12. 6,945,930
Branded Selfie Impressions
Facebook - Measured + Estimated
Event Rugby World Cup 2015
Opening Ceremony
FANS 81,000
CLIENT Canon VENUE Twickenham
Fans Tagged Themselves
7,371
9.1%
Event Audience Engaged
28,245Comments
96,334Likes
476 Twitter Stories
49,561 FanPic Visits
2:21 Average time Spent

13. 2,877,800
Branded Selfie Impressions
Facebook - Measured + Estimated
Event Muse at The O2
Opening Ceremony
FANS 21,000
CLIENT O2 VENUE The O2 London
Fans Tagged Themselves
1,775
8,5%
Event Audience Engaged
42,856Comments
12,422Likes
243 Twitter Stories
45,019 FanPic Visits
3:12 Average time Spent

14. Who are we?