The document discusses South Korea's analog switch off (ASO) which was originally planned for 2010 but was delayed until December 31, 2012. It notes some benefits of the digital TV transition including high definition resolutions up to 1080i, multi-channel capabilities, and interactive content. It then discusses how smart TVs can enhance the TV viewing experience and enable a "lean-forward" interaction model compared to traditional "lean-back" TV. Smart TVs will access content through apps rather than full web browsing and good user experience (UX) design will be key to realizing the full potential of smart TVs beyond just television viewing.

1. KBS TV Producer koh

2. ASO(Analog Switch Off)
in south korea
 31st December, 2012
 Once 31st December 2010,
But delay…

3. What benefit we get from
DTV Transition ?
 High Resolution : 480p(SD), 720p, 1080i,
 Multi channel
 Interactive Contents

4. HD Contents
HD programs percentage in
KBS 2010 2011 2012
1TV 78.0% 85% 100%
2TV 78.4% 85% 100%

5. Multi Channel

6. Interactive Contents

7. But TV is a lean-back media

8. Now we want a Lean-
forward

9. What can change that?

10. It is Smart TV.
Smart
phone
Smart
TV
IPTV

11. Smart TV
Evolution process of smart phone is
similar to that of future TV

12. Samsung Apps TV &
Appstore

13. LG Smart TV & Netcast

14. Paradigm Shift
: from Web to Apps
Full Browsing
Application

15. TV Apps Store
VS

16. Smart TV Remote control

17. Smart TV UX(User eXperience)

18. Beyond Television
Smart means
New concept UX
Key point of Smart TV
Is UX Design

19. Thank you
showpd@gmail.com