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Newspaper Blogs that work

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Newspaper Blogs that work

  1. 1. Taking the blah out of Blogging Chris Houchens bgdailynews.com | ChrisHouchens.com http://www.flickr.com/photos/stinkypeter/135098844/ Newspaper Blogs that work
  2. 2. What we’re talking about today <ul><li>Blogging’s big (small) picture </li></ul><ul><li>The rules of engagement </li></ul><ul><li>Why & how newspapers blog </li></ul>
  3. 3. The Quick Vocabulary Lesson <ul><li>Blog </li></ul><ul><ul><li>(n.) – Webpage with dated entries </li></ul></ul><ul><ul><li>(v.) – To post content to a blog </li></ul></ul><ul><li>Blogger </li></ul><ul><ul><li>One who blogs </li></ul></ul><ul><li>Blogosphere </li></ul><ul><ul><li>All the blogs and bloggers </li></ul></ul><ul><li>RSS (Really Simple Syndication) </li></ul><ul><ul><li>A feed (subscription) to your blog </li></ul></ul><ul><li>Trackbacks and Comments </li></ul><ul><ul><li>Ways to communicate with blogs and bloggers </li></ul></ul><ul><li>Technorati </li></ul><ul><ul><li>Online tracker of blogs (the “google” of blog search) </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Nickname for the new “social” structure of the internet </li></ul></ul>
  4. 4. Newspaper Blogging (Scenario 1) We should have a BLOG! My daughter has a blog
  5. 6. http://www.flickr.com/photos/afternoon/506763391/ http://www.flickr.com/photos/studiomuscle/2194216263/
  6. 7. Newspaper Blogging (Scenario 2) We should have a BLOG! What’s a Blog?
  7. 8. Mainstream??? <ul><li>62% of Americans still don't know what a blog is. </li></ul><ul><li>Blog readership equals about </li></ul><ul><ul><li>40% of the audience of talk radio </li></ul></ul><ul><ul><li>20% of adult newspaper readership </li></ul></ul>BUT… <ul><ul><li>*Pew Internet Research </li></ul></ul>
  8. 9. Mainstream??? <ul><li>6 million Americans say they get news and information fed to them through RSS </li></ul><ul><li>Blog readership jumped 58% last year </li></ul><ul><li>A new blog is created every 6 seconds </li></ul><ul><ul><li>*Pew Internet Research </li></ul></ul>
  9. 10. “ Blogs, short for weblogs” “ Juicy”
  10. 11. Blogs are NOT mass media.
  11. 12. Warhol Revisited <ul><li>“ In the future, </li></ul><ul><li>everyone will be famous for </li></ul><ul><li>15 minutes .” </li></ul><ul><li>With social media, </li></ul><ul><li>everyone is famous to </li></ul><ul><li>15 people. </li></ul>
  12. 14. Blogs work when they are based on: <ul><li>Candor </li></ul><ul><li>Urgency </li></ul><ul><li>Timeliness </li></ul><ul><li>Pithiness </li></ul><ul><li>Controversy </li></ul>If you can't be at least four of the five things listed above, please don't bother. --Seth Godin
  13. 18. Headlines are important <ul><li>You’re in the newspaper business </li></ul><ul><ul><li>You should KNOW this!!! </li></ul></ul><ul><li>Man bites dog </li></ul><ul><li>Wanna check my wiring harness? </li></ul>
  14. 19. Don’t be fake
  15. 20. Most newspaper blogs don’t work <ul><li>Average number of posts in week was 8.2 </li></ul><ul><li>Almost 25 percent had no new posts in a week </li></ul><ul><li>80 percent of bloggers posted no responses to readers' comments. </li></ul>Source: Ball State / University of Nevada-Reno 2008 study
  16. 21. Work! <ul><li>57% of journalist bloggers feel they are being asked to work more without additional compensation </li></ul><ul><li>37% say they are required to contribute to their title’s online version </li></ul><ul><li>News outlets face shrinking staffs with more space to fill online </li></ul>Source: 2008 PRWeek Media Survey
  17. 22. “ Reporters, trained to put aside opinion, make uninteresting bloggers.” --Nick Denton Gawker Media
  18. 23. Blogs are not the place for Leftovers http://www.flickr.com/photos/kathycsus/408020988
  19. 24. Should a newspaper blog? “ Never, ever, ever consider something that any literate human being with Internet access can create in under 5 minutes to be a product or service that can in any way differentiate your business. ” --Mark Cuban http://www.blogmaverick.com/2008/03/13/blogging-and-newspapers-a-lesson-in-how-not-to-brand-and-market/
  20. 25. Newspaper Blog Strengths <ul><li>Breaking News </li></ul><ul><li>The stories behind the stories </li></ul><ul><li>We’ve been spouting opinion for hundreds of years </li></ul><ul><li>Special (super niche) sections </li></ul><ul><li>Builds a dedicated audience to cross over to online edition </li></ul>
  21. 26. Newspaper Blog Weaknesses <ul><li>Credibility </li></ul><ul><li>We’re still stuck in bullhorn mode </li></ul><ul><li>AP Style sucks online </li></ul><ul><ul><li>I’m from KY, not Ky. !!!!!!!!!!!!! </li></ul></ul><ul><li>The editorial channel </li></ul><ul><li>There’s no love </li></ul>
  22. 27. What newspaper blogs could do well <ul><li>Politics </li></ul><ul><li>Travel </li></ul><ul><li>Healthcare </li></ul><ul><li>Food </li></ul><ul><li>Restaurants </li></ul><ul><li>Community happenings </li></ul><ul><li>Movie Reviews </li></ul><ul><li>Business / Finance </li></ul><ul><li>Local Sports </li></ul><ul><li>School News </li></ul><ul><li>Photo Blog </li></ul><ul><li>Community Blog Aggregator </li></ul>
  23. 28. And then the next thing came along…
  24. 29. It’s not just blogs. It’s Social Media. <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Google Tube </li></ul></ul><ul><ul><li>Revver </li></ul></ul><ul><li>Social Networks </li></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Wikis </li></ul><ul><li>Photo </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Photobucket </li></ul></ul><ul><li>Virtual reality </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><li>Social / News Bookmarks </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>Del.icio.us </li></ul></ul>Community / user generated content
  25. 30. Watching from the sidelines is important too.
  26. 31. Watching from the Sidelines
  27. 32. Books that will help
  28. 33. Good Newspaper Blogging Examples <ul><li>www.NashvilleIsTalking.com </li></ul><ul><ul><li>Community Blog Aggregator </li></ul></ul><ul><li>http://blogs.guardian.co.uk </li></ul><ul><li>http://blog.washingtonpost.com/ </li></ul><ul><li>http://www.chron.com/news/blogs/ </li></ul><ul><li>JoeImel.com </li></ul><ul><li>Any Gannett new cookie cutter site </li></ul>
  29. 34. Thanks. Stay tuned on my blog: www.ChrisHouchens.com My Newspaper: bgdailynews.com These slides available: www.slideshare.net/shotgunconcepts

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