Amitabh Bachchan Just Dial brought on Amitabh Bachchan as its brand ambassador in 2011 to promote its services. This helped boost Just Dial's brand recognition and popularity across India.

1. Marketing presentation

2. Just dial
Just Dial is India's no.1 local search engine which
provides comprehensive updated information on
all the B2B and B2C products & Services.
Just Dial helps both buyers and sellers. Get in touch
with each other . It solves queries related to
products.
Just Dial services receive approximately 26 million
phone calls a year.
The product offering caters to consumers via
internet, telephone and SMS on mobile phones.
Just Dial services are accessible from 45 cities
through the phone.

3. JUST DIAL PRIVATE LIMITED
Company profile
The company caters to
over 25 million unique
users spread across 240
cities in India. This unique
local search service is
available on Phone, Web,
WAP and SMS
Just Dial, India employs
4000 strong work force,
has more than 1,35,000
paid advertisers
Competitive strength
The company bridges the
gap between buyers and
sellers by helping buyers
find the right providers of
products and services.
Also helps sellers improve
the efficiency of their
marketing channels.
Company Profile
Competitive Strength

4. Highlights
Large customer base and nationwide
coverage.
Highly scalable platform. Excellent track
record in user experience.
Very high customer satisfaction.
Modern infrastructure and constantly updated
technology.
Vastly Experienced management team.

5. The 7 P’s of Marketing
The major marketing management decisions can be classified in
one of the following four categories:
These variables are known as the marketing mix or the 7P's of the
marketing. They are the variables that marketing managers
can control In order to best satisfy customers in the target
market.

6. Services
Just Dial, the product can be referred to as a link
or a bridge between the
manufacturers/retailers/sellers and the potential
consumers.
Services offered by Just Dial Offers variety of
services and information related to :
Entertainment Institutes Consumer Durables
Travel Assistance Facilities Workmen
Assistance Just Dial charges
retailers/suppliers/companies a specific amount
on a contractual basis for customer references.

7.  Just Dial is a service provider. It makes relationship
between the buyers and suppliers. It helps both the
parties to find the right product at the right place at the
right time.
 Just Dial is useful for every person, it is 24hrs service.
Just Dial is the most trendy, informative, and up-to-date
search engine.
 Both the website and the service executives are fantastic
in terms of speedy & accurate information being
provided.
 Just Dial for their services in finding out people and
services available within no time 24X7.
 Easy way to search anything, just by a single click!!!

8. Unique marketing strategies
1. Hoarding outside the international airport, major
railway stations with a book in hand showing all
numbers.
2. Just dial and idea collaboration
3. marketing strategy campaign ( wedding season )
4. hook up with a radio station-93.5 and win
vouchers worth 2500.
5.Provides with the location too.
Android and i-phone app

9. 6. Alliance marketing with zomato(coupon)
7.celebrity rating
8. what did it do to come back from the brink ( brought
amitabh bachchan on board, PRODUCT LIFE CYCLE)
9.search plus service
10. Online ordering food and booking tickets.
11.go rural ( local shop )

10. Face of just dial