1. Organizing unorganized industries
India is undergoing an “organized” revolution
2000
Organized sectors enabled by a liberalized
economy, investment, technology
[1]

2. Franchise Business
Before (unorganized) …
After (Organized) …
2

3. Our Network
Formidable reach, sustained presence, strong pipeline for growth
Pipeline
300 franchisee outlets
180 cities
43 cities with multiple outlets
28 partners having more than
one outlet
Expected to hit 350 by FY end
Our plan is to accelerate network growth
[3]

4. Leadership Position
Leader in industry, leading opportunity across industries
[4]

5. Franchisee – Franchisor relationship
Proven approach, strong industry position
Comprehensive 5 year agreement
•
•
•
•
•
Adherence to key processes
Transparency
Meeting statutory liabilities
Customer focus
Monthly Fee collection
Strategic Positioning
• Asset light business model
• First mover advantage
• Geographical scale :breadth
& depth
Franchisee Role
Franchisor Role
• Foundation
for
a
bricks/clicks hybrid model
– will enable eCommerce
solutions
Entrepreneur
MFCW
• MFCW website 1.5 lacs hits
• Infrastructure
• Working
Capital
• Manpower
• Self
Involvement
• Procurement
• Pricing
•
•
•
•
•
•
•
•
Brand
Start up support
Business Knowledge
Process and Systems
Technology
Catchment Marketing
Products & Services
Training, Tie ups
• 17000 store walkins

6. Audit
&
Reward
Carrot & Stick- A MUST

7. Reward
&
Recognition
Business Control , Knowledge and Customer Experience

8. Audit is a way of life
 Happens before outlet goes live
 Critical part of franchisee agreement
 Routine visits with record & reporting
 Infrastructure
 Statutory Norms
 Process
 People
 Customer Experience

9. Audit Tools
 Visit Reports , tracking & Followup
 CRM Programme
 Periodic Reviews on Business Plan
 Training
 Mystery Visits
 Telecalling
 Customer Feedback ( Instore & Online)
 Reward & Recognition programme
 Franchisee Agreement on adherence

10. Dealer Performance Excellence Programme - DPEP
S. NO
1
2
3
4
5
PARAMETER
Business Performance
People and Process
Infrastructure Facilities
Financial Performance
Corporate Sustainability
MARKS %
40
25
20
10
5
100 %

11. DPEP
 The assessments will be conducted 2 times a year.
 Implementation of Outlet Management System (OMS) is
must.
 Mystery visits & calls from call-centre
 Business Innovation leading to superior customer experience
 Best performing dealerships in the zone would be declared
as ‘Star-outlets’.
 Theme is High quality with utmost customer experience

12. DPEP : Awards
Awards increased from 25 to 32.
S. No
Name of Award
1
All India DPEP
Toppers
2
Zonal DPEP Winners
3
Best Debutant
Performance
4
X-mart Winners
No. of
Awards
Criteria
Reward
4
Top 4 eDPEP
National Scores
Trip for couple to
Europe for each
winner
12
4
12
Top 3 eDPEP scores
in the zone
( Apart from the top
4)
Top debut
performance from
each zone
Top 3 from each
zone
(With equal
weightage on
Volume
achievement and
Penetration)
Trip for Single to
South East Asia for
each winner
Trip for Single to
South East Asia for
each winner
Electronic Gadgets
worth 30,000 to
each winner

13. Franchise Business Growth
Invest to strengthen capability
[13]

14. Competitive Differentiators
Our strengths are our differentiators

Brand Mahindra

Experienced team

National footprint in 180+ cities

Established business model

Online – offline integrated platform

Granular analysis of each catchment
area

Proven economic model for partners

Franchisee Profitabilty focus
Competitive differentiators strong – well beyond any competitor
[14]

15. Thankyou
FAQs pl…..
[15]