The document discusses the retail sector in India. It notes that retail accounts for 22% of India's GDP and 8% of employment. A research report found that the Indian retail landscape will see significant growth in hypermarkets. The document also discusses why global players are interested in investing in the Indian retail market, noting factors like growing consumer spending and GDP. It provides statistics on the size and growth projections of the Indian retail market.

1. RETAIL

2. SECTOR FOCUS
RETAIL

3. NEWSBYTES
Government Announces 51 % FDI in Retail and
backtracks due to opposition pressure
WHY THE WORLD WANTS TO INVEST IN RETAIL IN INDIA
According to a research report named ‘Retail Sector in
India’ by Research and Markets, Indian retail sector
accounts for 22 per cent of the country's gross domestic
product (GDP) and contributes to 8 per cent of the total
employment. The report further highlighted that
hypermarkets (currently accounting for 14 per cent of
mall space) will witness immense progress in the Indian
landscape.

4. THINK
(RETAIL)
Market Map all the words and companies that come to your mind when you hear
the word RETAIL..
TAKE !10 MINUTES. Do it in your notebook

5. LETS TAKE A WALK INTO THE RETAIL INDUSTRY
AND SEE HOW MUCH YOU HAVE MAPPED
IS IN LINE WITH HOW IT REALLY IS>>>

6. Stages in Retail

7. Department
Stores
Specialty
Supermarkets
Stores
Branded Discount
Stores Stores
Shopping
Hyper - Mart
Malls
Convenience
Stores

8. GLOBAL SNAPSHOT

9. GLOBAL PLAYERS- EYE ON INDIA
 Global players plans to have their presence
in India
 Wal- Mart has already signed a JV with
Bharti Enterprises to set up stores
 Tesco has a service center in Bangalore.
 Metro AG has cash & carry stores af.
 The Govt. of India currently allows a
foreign player to enter the market in JV
with an Indian partner
 More global luxury brands to enter India.

10. INDIA VIEW

11. THE RETAIL SCENARIO IN INDIA
 The Rs 18,673 billion (US$ 401 billion) Indian retail
market entails only 6 per cent of itself as organised
retail segment as of 2010, according to Booz and Co
(India) Pvt Ltd.
 The Business Monitor International (BMI) India
Retail Report forecasts that the total retail sales will
grow from US$ 411.28 billion in 2011 to US$ 804.06
billion by 2015.

12. India is one of the most Attractive Retail Markets
1. Consumer spending & retail sales are
declining in home markets
2. GDP in emerging markets is expected to
continue to grow, albeit at a slower rate
3. The larger, more resilient emerging
markets are at the top of the Global retail
development index mapped AT Kearney, A
retail consulting firm
THE GRDI is brought by ATKearney , A global Management consulting firm

13. The A.T.Kearney GRDI
1. India is ranked number one, followed by Russia and China in the eighth
annual Global Retail Development IndexTM, a study of retail investment
attractiveness among 30 emerging markets.
2. Published since 2001, the GRDI helps retailers prioritize their global
development strategies by ranking the retail expansion attractiveness of
emerging countries based on a set of 25 variables including economic and
political risk, retail market attractiveness, retail saturation levels, and
modern retailing sales area and sales growth.
3. The GRDI focuses on opportunities for mass merchant and food retailers,
which are typically the bellwether for modern retailing concepts in a
country.

15. Major Industry Players - GLOBAL
 Walmart , USA
 Carrefour, France
 Metro AG, Germany
 Seven & I Holdings Col, Ltd, Japan
 Woolworths, Australia
 Baillian, Brillaince Group, China
 Coop Italia, Italy

16. Major Industry Players -INDIA
 Future Group
 Shopper’s Stop
 Trent – Westside
 RPG Spencer
 Reliance Retail
 Aditya Birls –
MORE
 Metro Cash & Carry

17. AD FACTOR
SONE KI CHIDIYA
http://www.youtube.com/watch?v=5vMaGPmh1yw
FUTURE GROUP , CORPORATE FILM
http://www.youtube.com/watch?feature=endscreen&NR=1&v
=EcQMNGWK2nE
IBM RFID COMMERCIAL FUTURE MARKET
http://www.youtube.com/watch?v=eob532iEpqk
Microsofts Vision for Future retail
http://www.youtube.com/watch?v=AJL_oivIMhQ&feature=rel
ated

18. RETAILING STRATEGY IN INDIA
• Strategy most important in India – Diverse country
• What may sell in the north may not sell in the south under the same
brand name
• Successful retailers have always been region specific in India
• Nilgiris-south ; Sabka Bazaar , Nirula’s- Delhi & NCR
• Although the same group might own different formats in different
regions
• Also different formats are adapted for tier 2 cities and Metros
• A strategy like Wal-mart unlikely to work out here
• Kashmir to Kanyakumari – same product in all segments not possible

19. INDIAN SCENE -VIS-À-VIS GLOBAL SCENARIO
• The global market is more standardized
• Whereas India is a much more diversified market so a region
specific approach required
• The Indian Markets are currently booming with more purchasing
power
• Whereas no other market in the world is experiencing this growth
leaving alone China
• India : Potentially huge; 96% unorganized retail market to be
tapped
• Other retail markets have slowed down especially in comparison to
India & China

20. i
MARKET nsight
WHAT KEEPS THIS INDUSTRY TICKING?
India’s economic
Purchasing power of New products in the
development as a
the consumer market
whole
The employment Only 4% of the
opportunities that Commercial Real market unorganized
this industry Estate development – lot of work left to
possesses be done
The sales figures –
India s changing
consumption
pattern

21. Drivers for Growth
Growing
Growing Disposable Rising Explosion
Consumer
Economy Income Incomes of Media
Class

22. Prime People
Sam Walton Kishore Biyani

23. Discounted
Pricing
Expanding Longer
to US and Store
Abroad timings
Strategies
Dominate Wide range
Location of goods
Saturday
10 Foot rule Morning
Meet

24. Discounted
Pricing
Talks to
Bazaar like
people and
atmosphere
community
in stores
leaders
Walks streets
Strategies
and Bazaars to Wide range
identify product
stacking in new of goods
stores
Believes in Appointing
taking quick category
decisions managers

25. Game changer
The best Laid Plans

26. THE BEST LAID PLANS
A unique aspect of the Retail Industry are the strategies revolving around
the location planning of retail store. Retail Giants go through a lot of
discussion before settling down on specific locations for each retail store.
Based on such research and groundwork only then do they assess the kind
of profit that can be generated in the future course of business.
For the next twenty Minutes , we will break you into teams of 6 people each.
And in your groups… you will discuss
• Discuss on what are the points to be kept in mind while deciding on the
location for a shopping mall.
• Make a list of different types of locations and their description of real
estate cost..
LETS DICUSS WHAT YOU HAVE COME UP WITH

27. LETS SEE HOW CLOSE YOUR APPROACh is to
reality..

28. TYPES OF LOCATIONS
 High Street Location
Very Busy with high
customer traffic
Has an array of retail stores
in small sizes
Has stores that are
generally found in clusters
based on product
categories
High real – estate rentals
Brigade Road, Bangalore

29.  Destination/Freestanding
Location
Destination does
not have a high
footfall rate
May not be a
commercial retail
area
Low real – estate
rentals
Neighborhood Stores
May have a large
parking area

30.  Shopping Center/Mall
Location
Has an existing mall
traffic
Has a clean
Environment
Has a designated
parking area
Medium to High
rental cost
Forum Mall, Hosur Road

31. PAGETURNER
A BOOK TO READ…

32. It Happened in India: The Story of Pantaloons, Big Bazaar,
Central and the Great Indian Consumer
Kishore Biyani writes about his
struggles, his work philosophy
and inspires you with stories
and tips . This is a simple
inspiring read and it could also
help you make an impact in the
Indian retail business. Its
insightful even if you plan to
build a career in retail.

33. CAREER OVERVIEW

34. Retailing: Overview
Retail is one of the largest, most dynamic parts of the world economy.
• In good economic times, jobs in the retail sector are numerous and many entry-level
positions are easy to get.
•Even during economic contractions, when some retailing sectors suffer, others--like
groceries, drugstores, and discounters--continue to thrive.
•Careers in retail are people-oriented, fast-paced, and have room for creativity.
• Retailing jobs are worth taking a good look at, particularly if you are looking for a
service-oriented, entrepreneurial profession.
• The options are many including store management, buying, merchandising and
central management.
•There's also the booming area of e-tailing (online retail).
•If you have an interest in technology, marketing and retail, these may be the retailing
jobs for you.
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35. VENDOR PARTNERS
RETAIL Research
Logistics and supply chain
B2B Marketing
IT & ITES
FMCG
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36. Management
Buyer
Trainee
Store Manager Sales
Department Regional Manager
Manager
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37. Retailing: Skills & Talents
People skills: High
Sales skills: High
Communication skills: High
Analytical skills: Low
Ability to synthesize: Medium
Creative ability: Medium
Initiative: High
Work hours: 35-65/week
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38. Retailing: Facts & Trends
1. Internet Retailing is Huge
2. Recession is hurting the high end
3. Category killers usually dominate either on price,
selection, store appearance or, better yet, all
three
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39. RETAIL CAREER TIP# 1
Each retail firm has its own approach to
similar processes. Don’t assume. Ask
questions?
39

40. RETAIL CAREER TIP# 2
Retailing is Teamwork
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41. 41

42. What are the major challenges
Abnormal hours
The negative impression about retailing is that retailers work long
hours and for relatively low reward. There is a lot of truth to that
impression. some work schedules may not be the typical 9 to 5,
Monday through Friday schedule of other professions.
Pay is low to begin with
MBA is not a requirement to enter the
profession
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