In an effort to better understand how women are reacting to and feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus. This is the 3rd survey that we have conducted on Coronavirus and was fielded between March 31st- April 4th 2020. 1,629 respondents completed this survey. As Americans acclimate to Shelter in Place orders, their use of social media, online and cable news as well as online shopping have all increased. Respondents are experiencing an overwhelming sense of Uncertainty which is driving perceptions. Our findings are included. For questions or more information, please contact carol@shespeaks.com

1. Coronavirus Survey Results:
Women React to COVID-19
April 5, 2020
The Voice of Female Consumers & Influencers

2. In an effort to better understand how
women are feeling about the impact
of the Coronavirus, SheSpeaks
asked women age 18+ across the
US to share their thoughts and
experiences related to the
Coronavirus.
This is the 3rd survey that
SheSpeaks has fielded on the
Coronovirus:
- On March 31st-April 4th 2020 and
1,629 respondents completed the
survey
Survey Overview &
Methodology

3. • Food Consumption of Grocery Items is UP: Overall consumption of
grocery products is up with Snacks ranking #1. Not far behind are milk,
eggs and drinks. While Beauty products and personal care purchase has
decreased.
• They are Cooking & Baking A lot More!: While people are at home they
have significantly increased the amount of time cooking & baking.
• They are Online & On Social: Women reported increases in visiting online
news sites (51%), shopped online (34%), watching the news on tv/cable
(56%), and talking to friends and family virtually (57%), on social media
(46%)
• The Coronavirus Crisis is Driving Uncertainty: Women report that
uncertainty is by far their overriding emotion with 69% voting for this
option. Close to 20% expect their income to decrease and 37% have
already experienced a decrease in income.
• Schools Get High Marks But Trump Does Not: Of institutions responding
to the pandemic, respondents believed that schools and universities
performed best. The President scored the worst.
Topline Findings

4. How has your purchase of the following items changed since the
Coronavirus began?
% of respondents
Stayed Increased
Increased
the Same Decreased Rank
Household cleaning products
41%
56%
3%
2
Toilet paper
Chocolate
Water
Baking products (i.e., flour, sugar)
Drinks (i.e, soda, juice)
Alcohol/wine
Frozen meals (including pizza)
Milk, eggs
Cheese/other dairy products
Snacks (i.e, pretzels, potato chips)
Cereal
Pasta
26%
66%
8%
9
17%
75%
8%
12
29%
68%
3%
6
26%
69%
5%
8
31%
64%
5%
5
17%
72%
11%
13
34%
61%
6%
4
37%
59%
4%
3
26%
71%
4%
11
44%
51%
5%
1
26%
71%
3%
10
29%
67%
4%
7
Beauty Products
Personal care (deodorant, toothpaste)
6%
74%
20%
16
14%
82%
4%
15
Board games or other games
15%
77%
8%
14

5. How are you feeling about how the Coronavirus will affect our
country this week vs. last week?
10%
57%
33%
More optimistic about the effects on our
country
Less optimistic about the effects on our
country
The same as I did before (neither more nor less
optimistic)
SheSpeaks Survey N=1,629

6. 15%
35%
49%
Yes, more than usual
Yes but the same as usual
No, I am not ordering take
out from restaurants
Are you ordering take-out from restaurants that offer it in your area
during the Coronavirus?
SheSpeaks Survey N=1,629

7. Have you or anyone you know personally tested positive for the
Coronavirus?
9%
84%
8%
Yes
No
I, or someone I know,
suspects a positive
diagnosis but has not been
tested and/or is waiting for
results
SheSpeaks Survey N=1,629

8. Please pick the top 4 emotions that you are currently feeling:
69%
55%
42%
38%
36%
30%
26%
23%
19%
17%
14%
11%
10%
4%
6%
Uncertain
Anxious/Scared
Frustration
Overwhelmed
Hopeful
Connected (to family and/or friends)
Determined/Strong
Sad
Calm
Depressed
Lonely
Anger
Content
Loss
Other
SheSpeaks Survey N=1,629

9. 37%
1%
18%
30%
13%
Yes, my household has lost income
Yes, my household has gained income
No, my household income has not been
affected but it will be in the future
No, my household income has not been
affected
I'm not sure if my household income will be
affected
Has your income been affected by the Coronavirus situation?
(choose all that apply)
SheSpeaks Survey N=1,629

10. How long do you think the Coronavirus situation will last?
1%
33%
27%
18%
20%
Less than a
month
1-3 months
4-6 months
6+ months
I really don't
know
SheSpeaks Survey N=1,629

11. Since learning about the Coronavirus, which of the following have
you done?
% of respondents
Spent
Spent
Spent same More Time
More Time Less Time time as before Rank
Watched the news on TV/cable
56%
10%
34%
2
Talked to friends & family online or via phone
Watched streaming services (e.g.,
Netflix, Hulu)
Cooked meals
Baked
Shopped online
Visited online news sites
Exercised
Gone for walks outside
Done a craft
Engaged on social media platforms
57%
4%
40%
1
48%
7%
45%
5
53%
4%
44%
3
36%
9%
55%
7
34%
20%
46%
9
51%
11%
39%
4
21%
22%
57%
11
34%
21%
45%
8
22%
15%
63%
10
46%
9%
45%
6
Gone shopping to a grocery store
Gone shopping for alcohol/wine
Gone to other types of stores (not grocery)
Visited a wholesale club (e.g., Costco)
15%
54%
31%
12
10%
35%
56%
13
6%
62%
32%
15
7%
45%
48%
14

12. Has your usage of the following changed since the start of the
Coronavirus?
% of respondents
Stayed
Increased
Increased
the Same
Decreased
Rank
Facebook
43%
46%
4%
1
Instagram
YouTube
Snapchat
Twitter
TikTok
Twitch
LinkedIn
23%
51%
4%
2
23%
58%
4%
4
6%
29%
4%
6
19%
48%
4%
5
6%
14%
2%
3
2%
14%
2%
7
3%
37%
6%
8
SheSpeaks Survey N=1,629

13. On a scale of 1-5, how do you think the following entities are doing
with their response to the Coronavirus: (1 = Not Well, 5 = Very Well)
% of respondents
1=Not 2 3 4 5=Very Performing Performing
Well
Well
Worst? Best?
Government Overall 21%
15%
28% 21% 10%
2
6
President Trump
State Government
Local Government
National Businesses
Local Businesses
Schools/Universities
41%
9%
12%
15%
18%
1
7
9%
9%
26%
29%
23%
4
4
8%
9%
26%
31% 20%
5
3
7%
11%
32%
23% 15%
3
5
7%
8%
26%
30%
23%
6
2
6%
6%
21%
31%
29%
7
1
SheSpeaks Survey N=1,629

14. Thank You!
Carol Million
404.276.0076
carol@SheSpeaks.com