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                       IntellIgent property solutIons
FULL-SERvIcE PROPERTY cONSULTaNcY                                                                                              OUR INTELLIGENT PROPERTY SOLUTIONS:
A rAnge of servIces thAt cAn mAxImIse
the vAlue of your Assets


Rettie & Co are Scotland’s leading independent          unlike many of our competitors, rettie & co focus on
                                                                                                                                                           Land &
property specialists. We provide a full range of        the scottish market. this means we truly understand
services and advice to developers, builders,            our marketplace. We have excellent contacts across                                              Development
investors, landowners and institutions, covering        scotland and lasting relationships with many clients.
both residential and non-residential property in
Scotland. Our clients include many of the best          Also, unlike many of our competitors, rettie & co are
                                                                                                                               Consultancy                                            New Homes
known names in the Scottish property market.            owned by our executive directors. this means our
                                                        research and advice are wholly impartial. We can                       & Research                                       Sales & Marketing
We work with clients at every stage of a property       respond instantly to the needs of clients, unrestricted
project, from concept to site assembly, planning,       by the need to follow a corporate agenda or the decisions
pricing and the marketing and sale of end units.        of a faraway head office. We are free to offer clients
We can guide you throughout the entire process          an impartial viewpoint and a transparent relationship.
and supply solutions or analysis at specific stages.
We work on both sales and acquisitions.                 the following pages summarise our principal services
                                                        for corporate clients, and give just a few examples of                                             CLIENT
At every stage, the expertise of our people is backed   our recent work. to find out more, visit our website,
by sound research systems and detailed market           www.rettie.co.uk, or get in touch with one of the team.
intelligence. It’s also backed by cross departmental                                                                                                                                    Affordable
                                                                                                                           Valuations
teamwork. our consultancy & research, land &                                                                                                                                             Housing
Development and new homes teams work seamlessly
together to provide joined-up, multi-disciplinary
solutions. their expertise informs each other’s
work, ensuring better, more informed outcomes.




                                                                                                                                             Residential                  Corporate
                                                                                                                                             Investment                    Letting




                                                                                                                    “We use our expertise in the Scottish property market
                                                                                                                     to offer a complete integrated service to clients,
                                                                                              Simon Rettie, FRICS                                                                                 Matthew Benson
                                                                                               Managing Director     covering every aspect of residential property                                       Director
                                                                                                                     development and investment.”
cONSULTaNcY aNd RESEaRch                                                                                                                                                                             OUR wORk
 Rettie & Co provide bespoke          Our services                              Our expertise
 consultancy and research                                                                                               Client: Forth Ports plc
 services to clients across          We work with a wide range of clients,     our consultancy & research team
 Scotland. Our expertise lies        including developers, investors,          is highly respected by developers,       Project: leith Docks, edinburgh
 behind some of Scotland’s           landowners, banks and funders.            investors, banks and public sector
 biggest property success stories.   projects range from one-off               bodies. We build lasting relationships   Role: rettie & co carried out a full review of the leith Docks masterplan.
                                     developments to 15,000+ unit              with our clients, who place high value   this included demographic and target market analysis and recommendations
 We specialise in residential        masterplans and regeneration projects.    on our knowledge of the scottish         on revised mix, product type and wider infrastructure considerations.
 developments, but also work                                                   property market and our innovative,
 with clients on mixed-use and       our services and activities include:      proactive approach.
 cross-sector schemes. We can
 advise at any stage throughout      • Advice on all stages and elements       We back our individual expertise
 the whole lifecycle of a project,     of residential development,             with detailed research systems.
 from site assembly to sales           including property types, mix,          As an example, our in-house
 and marketing.                        unit sizes and layouts                  custom-built development tracking        Client: Gladedale Capital / HBOS
                                                                               system (pts) has details of over 900
                                     • value-engineering input to              developments and tracks over 300         Project: Quartermile, edinburgh
                                       existing development proposals          current developments on a monthly
                                                                               basis. this combination of current       Role: rettie & co were residential advisors and sales agent for the first
                                     • Affordable housing solutions            and historic information allows us       phases of the highly successful 900-unit mixed-use regeneration of the
                                                                               to create a more accurate picture of     old royal Infirmary site in central edinburgh. Among the aspects covered
                                     • end-unit pricing based on the most      development performance, as well as      were mix, floorplans and design considerations.
                                       up-to-date comparable evidence          providing feedback on rate of sales,
                                                                               footfall levels, etc.
                                     • Analysis of target market, existing
                                       area housing stock, pipeline analysis
                                                                                Affordable housing
                                                                                                                        Client: Henderson Global Investors
                                     • Bespoke reporting on a range
                                       of projects                              We have been instrumental in
                                                                                leading the thinking in respect         Project: st James centre, edinburgh
                                     • Alternative development funding          of alternative funding methods in
                                                                                the current low-grant environment.      Role: rettie & co are retained as residential advisor to henderson global
                                       options including government
“Our creative thinking                                                          As a result, a number of core           Investors for the proposed major mixed-use redevelopment of the st James
                                       supported models
                                                                                areas of our analysis have been         centre. our role includes providing comment on mix, rate of sale, value and
 provides our clients with                                                      incorporated into the Scottish          individual apartment layouts.
                                     We advise clients on an average of
 innovative solutions at             around £600 million worth of scottish
                                                                                Government’s pilot National
                                                                                Housing Trust funding model.
 every stage of a project.”          new-build property every six months.
                                                                                We are also running parallel
                                                                                models, providing development
                                                                                funding solutions to our clients.
                                                                                                                        Client: Private Landowner
                                                                                on a wider basis, we advise
                                                                                registered social landlords (rsls),     Project: An camas mor, Aviemore
                                                                                housing associations, regeneration
                                                                                companies and local authorities on      Role: rettie & co are carrying out strategic planning, project management
                                                                                all aspects of sales and marketing,     and residential consultancy, including affordable housing options, for a
                                                                                strategic analysis and research.        major 1,000+ unit residential and mixed-use development within the
   Nick Watson, Associate Director                                                                                      cairngorms national park, which will satisfy much of the Badenoch and
   0131 624 9042
                                                                                                                        strathspey housing requirement.
   nick.watson@rettie.co.uk
LaNd aNd dEvELOPmENT                                                                                                                                                                                                        OUR wORk
Our Land & Development team               Our services                                  Deal allocation 2009/2010
buys and sells land, development                                                                                                      Client: Northern Trust
sites and investments. We cover          We have a broad client base of                                         4%                    Project: Balfour stewart house
                                                                                                      10%            5%
residential, non-residential and         developers, landowners, investment                                                           Type: land deal
                                                                                                 4%
mixed-use development sites              funds, banks, administrators, institutions,                                        20%       Role: We are working with northern trust and their architects on a
across Scotland. Our expertise           local authorities and private clients.            7%
                                                                                                                                      residential scheme for this site. this has included advising on unit types
spans areas such as student              our services to them include:                                                                and mix, gross Development value, and affordable housing solutions.
                                                                                         2%
housing, affordable housing,
serviced apartments, hotels              • market intelligence                                                                        What the client thought: “Rettie & Co’s contacts and knowledge
and care homes, as well as                                                                                                            of the residential marketplace have proved to be invaluable all the
residential sites.                       • sale and acquisition                                                                       way through the development process – from the concept/planning
                                                                                           20%                                        stages through to disposal of the end-product – with an emphasis
                                           of development sites
on all projects – whether they             for residential and                                                            28%         on deliverability for best value.”
are residential or non-residential,        non-residential uses
                                                                                                                                      Mike Riding, Director, Northern Trust
with planning or without planning
                                                                                       Affordable housing                       4%
– our land & Development team can        • Affordable housing solutions,               consultancy/valuations                   5%
advise on every stage of the project,      including off-site provision                conversions                              20%
from early appraisals through to site                                                  Developments                             28%
disposals. this ability is enhanced      • residential advice and sales                land sales                               20%
by a seamless relationship with our        for mixed-use projects                      plot sales                               2%    Client: City of Edinburgh Council
consultancy & research, residential                                                    student housing                          7%    Project: 7 West coates, edinburgh
and lettings teams.                      • negotiation of option/promotional           hotels                                   4%    Type: Development site
                                           agreements, joint ventures and              residential investment                   10%   Role: sales agent for the sale of a one acre site formally occupied
                                           phased deals                                                                               by capability scotland.

                                                                                                                                      What the client thought: “Will and his team have consistently provided
                                         • sale of conversions, such as                 Our expertise
                                                                                                                                      sound advice to overcome problems whilst ensuring best value has been
                                           commercial townhouses,
                                                                                       We have a wealth of experience of              obtained for several property sales. We value their excellent knowledge
                                           steadings, former care homes
                                                                                       the scottish development market.               of the residential market and their proactive approach.”
                                           and institutional buildings
                                                                                       We combine knowledge of the
                                                                                                                                      Richard Willson, Estate Surveyor in Corporate Property and Contingency, City of Edinburgh Council
                                         • Acquisition and disposal of                 marketplace with excellent contacts
                                           residential investment portfolios           across sectors and a comprehensive
                                                                                       database of land and development
                                         • residual appraisals and site analysis       transactions.

                                                                                       We seek at all times to be proactive,
                                                                                                                                      Client: Places for People
                                                                                       creative and innovative in our approach.
                                                                                                                                      Project: gylemuir road, edinburgh
                                                                                       In difficult market conditions, this
                                                                                                                                      Type: residential investment
                                                                                       approach and our ability to think
                                                                                                                                      Role: sole selling agent advising on the disposal strategy for three blocks of
                                                                                       laterally enables clients to overcome
                                                                                                                                      62 residential units. We explored various investment models and sales and
                                                                                       problems and maximise value.
                                                                                                                                      lease-back options.

                                                                                                                                      What the client thought: “We chose Rettie & Co to market the 62 income
                                                                                                                                      producing apartments at Gylemuir Road, Edinburgh as we needed an agent
                                                                                                                                      with the knowledge, experience, and contacts of Scotland’s residential
                                                                                                                                      investment market so as to deliver the best possible capital receipt
  Will Scarlett, Director
                                        “We get results for our Land & Development clients                                            – Rettie & Co competently delivered on all of these.”
  0131 624 9041                          through a proactive approach, creativity and the                                             Tim Weightman – Major Projects Director, Places for People
  will.scarlett@rettie.co.uk
                                         best market intelligence.”
NEw hOmE SaLES aNd maRkETING                                                                                                                                                                                                OUR wORk
Rettie & Co’s New Homes team              Our sales services                         Our marketing services
works with many of the leading                                                                                              Client: PARC
house builders and developers            We have an impressive track record         We offer a full marketing consultancy   Project: parclife, craigmillar
in Scotland. We are currently            of acting as sole selling agents for       service, from planning a campaign,      Type: sole selling agent
helping to market and sell over          developments across scotland.              to website design and tracking,         Role: rettie & co acted as residential consultants and sole selling agent for
60 new build developments                We can also support your own               to the design of brochures, signage,    the first three phases of this 3,500 unit masterplan project. the marketing
across Scotland.                         sales team with specific services.         marketing suites and show homes.        team also planned and implemented the marketing campaign, overseeing all
                                                                                    Alternatively, we can advise            marketing materials from the website to the sales centre.
We provide a bespoke service for         these include:                             on specific elements only.
                                                                                                                            What the client thought: “The New Homes team have provided a
each development. We design
                                                                                                                            consistently high level of service to PARC over the 4 years we have
and manage the entire sales and          • Referral service: our dedicated          these could include:
                                                                                                                            worked together. The on-site sales team have continued to achieve sales
marketing process, or we work              team of property brokers match
                                                                                                                            throughout a challenging market, and the expert marketing support and
on specific aspects using our              properties to potential buyers           • Web marketing services:
                                                                                                                            advice provided have been key to the success of the sales campaign.”
expertise or contacts in a certain         from our database of approximately         our website receives up to 100,000
area to complement your own.               10,000 people actively looking             unique visits per month, offering     Jim Kelly, Sales and Marketing Manager, PARC
                                           to buy. fees are charged only              great scope to raise awareness
All of our sales and marketing             when a referral is converted               of your development. our web
activities benefit from rettie & co’s      to a confirmed sale.                       marketing service includes listings
multi-disciplinary expertise. our                                                     on rightmove, primelocation and
                                                                                                                            Client: FairMuir (joint venture between Muir Group and Frasers Property)
new homes team works closely             • On-site sales negotiator teams:            s1 homes, providing potential
                                                                                                                            Project: maritime Bond
with our land & Development                By providing flexible contract staff,      cost savings.
                                                                                                                            Type: marketing assistance and referral service
and consultancy & research                 we enable you to match staffing
                                                                                                                            Role: rettie & co complemented fairmuir’s marketing team with our own
teams, and gain from their market          levels to sales activity on-site. this   • Advertising: We can obtain
                                                                                                                            broker team. the team contacted over 580 people from our database, and
knowledge and creative solutions.          has provided a cost saving of up to        discounts of up to 60% on
                                                                                                                            referred over 300 potential buyers to the development resulting in 35% of
                                           15%, compared to clients employing         the cost of press advertising.
                                                                                                                            the total sales achieved to date. We also reduced their online marketing
We provide detailed analysis of all        their own permanent staff.
                                                                                                                            costs by 80% and provided discounted media rates.
sales and marketing activity and
its effectiveness at driving footfall    • Office-based staff: We can provide                                               What the client thought: “The Rettie & Co broker team have proven to be an
and sales. this enables you to plan        dedicated sales negotiators at our                                               effective support to the in-house Muir Homes sales team. Utilising the reach of the Rettie & Co database,
and adapt future decision making.          offices. there is also the option                                                the broker team have been successful in helping drive additional active buyers to our developments.”
                                           of a dedicated 0845 telephone
                                                                                                                            Rosemary Livingstone, Muir Homes
                                           number answered by our staff.




                                                                                                                            Client: CALA (East) Ltd
                                                                                                                            Project: pavilion
                                                                                                                            Type: marketing assistance and referral service
                                                                                                                            Role: our highly proactive broker team worked closely with the cAlA
                                                                                                                            sales team and matched over 260 potential buyers to the properties.
                                                                                                                            As a result of rettie & co referrals plus some targeted online marketing,
                                                                                                                            30% of the development was sold, significantly increasing the sales rate
                                                                                                                            at the development.

                                                                                                                            What the client thought: “We have found the Rettie & Co team to be very
                                                                                                                            focused on achieving sales and to have worked effectively and professionally in partnership with our own team.
                                        “Our New Homes team deliver targeted and effective                                  We have been delighted with the increased sales rates achieved at Pavilion as a result of the referral service.”
  Becky Lindsay, Director
  0131 624 4060                          marketing campaigns backed up by a highly motivated                                Sarah Stanger, Sales and Marketing Director , CALA (East) Ltd.
  becky.lindsay@rettie.co.uk
                                         sales team.”
aNd wE dO mORE …We use our expertIse In the
scottIsh property mArket to offer A complete
servIce to clIents, coverIng every Angle of
resIDentIAl property Development AnD Investment.

 Valuations                                Corporate letting                       Residential investment

We provide formal valuation               our lettings team manages               We run a complete asset management
services to many clients, including       residential property portfolios for     service for both large and small
well-known banks, private banks and       corporate clients large and small.      residential investment portfolios.
building societies. We also advise on
development and option agreements.        our services to them include:           We can source and negotiate the
                                                                                  purchase and disposal of residential
the depth and breadth of the current      • sourcing property                     investment opportunities across
property market in scotland means                                                 scotland – from city-centre flats,
our valuations are recognised by          • Advice on market rents                to townhouses, to rural property.
many of the major clearing banks.
                                          • furnishing advice and sourcing        With our in-depth knowledge
We also provide formal valuation                                                  of the scottish property market,
services for private clients, often in    • tenant introduction                   and excellent data and market
connection with inheritance tax                                                   information, we can give highly
planning, capital gains tax, divorce      • 24/7 management                       informed estimates about gross
or ownership disputes, and we are                                                 and net yields. unlike many of our
practised at liaising with the District   We also provide corporate letting       competitors we have access to
valuer. We are also called upon to act    services to a number of builders.       indepth knowledge and data from
as independent experts or witnesses       this encompasses elements like          our lettings teams in edinburgh,
in the courts.                            advising on rental yields and trends,   glasgow and the Borders which
                                          liaising with banks and investors,      allows us to accurately appraise
                                          and carrying out tenant introduction    residential investments across
                                          and management services.                scotland.

                                          clients for our corporate letting
                                          services include scotmid, royal
                                          college of surgeons, Imagine
                                          homes, kpmg and eDI group.




  Contact: Chris Hall                       Contact: Zoe Kilpatrick                 Contact: Nav Kalkat
  Director, Professional Services           Business Development,                   Associate, Land & Development
  0131 624 4074                             Letting & Management                    0131 624 4062
  chris.hall@rettie.co.uk                   0131 624 9050,                          nav.kalkat@rettie.co.uk
                                            zoe.kilpatrick@rettie.co.uk
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Edinburgh              11 wemyss Place                                                       t
1 India Street         Edinburgh                                                           en       us
                                               es




Edinburgh              Eh3 6dh                                                          tm
                                                                                   nves          Ho
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Eh3 6ha                Tel: 0131 220 4160
                                             om




Tel: 0131 220 4160     Fax: 0131 220 4159                                                                n
Fax: 0131 220 4159
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Glasgow                115 Byres Road                                                 fford
147 Bath Street
Glasgow
                       Glasgow
                       G11 5hw
                                                                                    A
                                                                                                 Valu     ew
G2 4SQ                 Tel: 0141 341 6000
Tel: 0141 248 4160     Fax: 0141 341 6001
                                                                                                        N
Fax: 0141 248 2319


Melrose
1 abbey Street
melrose
Td6 9PX
Tel: 01896 824 070
Fax: 01896 824 079


London
87 St James’s Street
London
Sw1Y 1PL
Tel: 020 7839 0888
Fax: 020 7839 0444

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Rettie Intelligent Property Solutions

  • 1. Va Ne Affor lu w dab at le io n H Investm Ho om us s en es t ings Sa in g les and Marketing Land & Developm Cons Co ent u rpo ltan rat Re sid cy entia l & Re se arc h IntellIgent property solutIons
  • 2. FULL-SERvIcE PROPERTY cONSULTaNcY OUR INTELLIGENT PROPERTY SOLUTIONS: A rAnge of servIces thAt cAn mAxImIse the vAlue of your Assets Rettie & Co are Scotland’s leading independent unlike many of our competitors, rettie & co focus on Land & property specialists. We provide a full range of the scottish market. this means we truly understand services and advice to developers, builders, our marketplace. We have excellent contacts across Development investors, landowners and institutions, covering scotland and lasting relationships with many clients. both residential and non-residential property in Scotland. Our clients include many of the best Also, unlike many of our competitors, rettie & co are Consultancy New Homes known names in the Scottish property market. owned by our executive directors. this means our research and advice are wholly impartial. We can & Research Sales & Marketing We work with clients at every stage of a property respond instantly to the needs of clients, unrestricted project, from concept to site assembly, planning, by the need to follow a corporate agenda or the decisions pricing and the marketing and sale of end units. of a faraway head office. We are free to offer clients We can guide you throughout the entire process an impartial viewpoint and a transparent relationship. and supply solutions or analysis at specific stages. We work on both sales and acquisitions. the following pages summarise our principal services for corporate clients, and give just a few examples of CLIENT At every stage, the expertise of our people is backed our recent work. to find out more, visit our website, by sound research systems and detailed market www.rettie.co.uk, or get in touch with one of the team. intelligence. It’s also backed by cross departmental Affordable Valuations teamwork. our consultancy & research, land & Housing Development and new homes teams work seamlessly together to provide joined-up, multi-disciplinary solutions. their expertise informs each other’s work, ensuring better, more informed outcomes. Residential Corporate Investment Letting “We use our expertise in the Scottish property market to offer a complete integrated service to clients, Simon Rettie, FRICS Matthew Benson Managing Director covering every aspect of residential property Director development and investment.”
  • 3. cONSULTaNcY aNd RESEaRch OUR wORk Rettie & Co provide bespoke Our services Our expertise consultancy and research Client: Forth Ports plc services to clients across We work with a wide range of clients, our consultancy & research team Scotland. Our expertise lies including developers, investors, is highly respected by developers, Project: leith Docks, edinburgh behind some of Scotland’s landowners, banks and funders. investors, banks and public sector biggest property success stories. projects range from one-off bodies. We build lasting relationships Role: rettie & co carried out a full review of the leith Docks masterplan. developments to 15,000+ unit with our clients, who place high value this included demographic and target market analysis and recommendations We specialise in residential masterplans and regeneration projects. on our knowledge of the scottish on revised mix, product type and wider infrastructure considerations. developments, but also work property market and our innovative, with clients on mixed-use and our services and activities include: proactive approach. cross-sector schemes. We can advise at any stage throughout • Advice on all stages and elements We back our individual expertise the whole lifecycle of a project, of residential development, with detailed research systems. from site assembly to sales including property types, mix, As an example, our in-house and marketing. unit sizes and layouts custom-built development tracking Client: Gladedale Capital / HBOS system (pts) has details of over 900 • value-engineering input to developments and tracks over 300 Project: Quartermile, edinburgh existing development proposals current developments on a monthly basis. this combination of current Role: rettie & co were residential advisors and sales agent for the first • Affordable housing solutions and historic information allows us phases of the highly successful 900-unit mixed-use regeneration of the to create a more accurate picture of old royal Infirmary site in central edinburgh. Among the aspects covered • end-unit pricing based on the most development performance, as well as were mix, floorplans and design considerations. up-to-date comparable evidence providing feedback on rate of sales, footfall levels, etc. • Analysis of target market, existing area housing stock, pipeline analysis Affordable housing Client: Henderson Global Investors • Bespoke reporting on a range of projects We have been instrumental in leading the thinking in respect Project: st James centre, edinburgh • Alternative development funding of alternative funding methods in the current low-grant environment. Role: rettie & co are retained as residential advisor to henderson global options including government “Our creative thinking As a result, a number of core Investors for the proposed major mixed-use redevelopment of the st James supported models areas of our analysis have been centre. our role includes providing comment on mix, rate of sale, value and provides our clients with incorporated into the Scottish individual apartment layouts. We advise clients on an average of innovative solutions at around £600 million worth of scottish Government’s pilot National Housing Trust funding model. every stage of a project.” new-build property every six months. We are also running parallel models, providing development funding solutions to our clients. Client: Private Landowner on a wider basis, we advise registered social landlords (rsls), Project: An camas mor, Aviemore housing associations, regeneration companies and local authorities on Role: rettie & co are carrying out strategic planning, project management all aspects of sales and marketing, and residential consultancy, including affordable housing options, for a strategic analysis and research. major 1,000+ unit residential and mixed-use development within the Nick Watson, Associate Director cairngorms national park, which will satisfy much of the Badenoch and 0131 624 9042 strathspey housing requirement. nick.watson@rettie.co.uk
  • 4. LaNd aNd dEvELOPmENT OUR wORk Our Land & Development team Our services Deal allocation 2009/2010 buys and sells land, development Client: Northern Trust sites and investments. We cover We have a broad client base of 4% Project: Balfour stewart house 10% 5% residential, non-residential and developers, landowners, investment Type: land deal 4% mixed-use development sites funds, banks, administrators, institutions, 20% Role: We are working with northern trust and their architects on a across Scotland. Our expertise local authorities and private clients. 7% residential scheme for this site. this has included advising on unit types spans areas such as student our services to them include: and mix, gross Development value, and affordable housing solutions. 2% housing, affordable housing, serviced apartments, hotels • market intelligence What the client thought: “Rettie & Co’s contacts and knowledge and care homes, as well as of the residential marketplace have proved to be invaluable all the residential sites. • sale and acquisition way through the development process – from the concept/planning 20% stages through to disposal of the end-product – with an emphasis of development sites on all projects – whether they for residential and 28% on deliverability for best value.” are residential or non-residential, non-residential uses Mike Riding, Director, Northern Trust with planning or without planning Affordable housing 4% – our land & Development team can • Affordable housing solutions, consultancy/valuations 5% advise on every stage of the project, including off-site provision conversions 20% from early appraisals through to site Developments 28% disposals. this ability is enhanced • residential advice and sales land sales 20% by a seamless relationship with our for mixed-use projects plot sales 2% Client: City of Edinburgh Council consultancy & research, residential student housing 7% Project: 7 West coates, edinburgh and lettings teams. • negotiation of option/promotional hotels 4% Type: Development site agreements, joint ventures and residential investment 10% Role: sales agent for the sale of a one acre site formally occupied phased deals by capability scotland. What the client thought: “Will and his team have consistently provided • sale of conversions, such as Our expertise sound advice to overcome problems whilst ensuring best value has been commercial townhouses, We have a wealth of experience of obtained for several property sales. We value their excellent knowledge steadings, former care homes the scottish development market. of the residential market and their proactive approach.” and institutional buildings We combine knowledge of the Richard Willson, Estate Surveyor in Corporate Property and Contingency, City of Edinburgh Council • Acquisition and disposal of marketplace with excellent contacts residential investment portfolios across sectors and a comprehensive database of land and development • residual appraisals and site analysis transactions. We seek at all times to be proactive, Client: Places for People creative and innovative in our approach. Project: gylemuir road, edinburgh In difficult market conditions, this Type: residential investment approach and our ability to think Role: sole selling agent advising on the disposal strategy for three blocks of laterally enables clients to overcome 62 residential units. We explored various investment models and sales and problems and maximise value. lease-back options. What the client thought: “We chose Rettie & Co to market the 62 income producing apartments at Gylemuir Road, Edinburgh as we needed an agent with the knowledge, experience, and contacts of Scotland’s residential investment market so as to deliver the best possible capital receipt Will Scarlett, Director “We get results for our Land & Development clients – Rettie & Co competently delivered on all of these.” 0131 624 9041 through a proactive approach, creativity and the Tim Weightman – Major Projects Director, Places for People will.scarlett@rettie.co.uk best market intelligence.”
  • 5. NEw hOmE SaLES aNd maRkETING OUR wORk Rettie & Co’s New Homes team Our sales services Our marketing services works with many of the leading Client: PARC house builders and developers We have an impressive track record We offer a full marketing consultancy Project: parclife, craigmillar in Scotland. We are currently of acting as sole selling agents for service, from planning a campaign, Type: sole selling agent helping to market and sell over developments across scotland. to website design and tracking, Role: rettie & co acted as residential consultants and sole selling agent for 60 new build developments We can also support your own to the design of brochures, signage, the first three phases of this 3,500 unit masterplan project. the marketing across Scotland. sales team with specific services. marketing suites and show homes. team also planned and implemented the marketing campaign, overseeing all Alternatively, we can advise marketing materials from the website to the sales centre. We provide a bespoke service for these include: on specific elements only. What the client thought: “The New Homes team have provided a each development. We design consistently high level of service to PARC over the 4 years we have and manage the entire sales and • Referral service: our dedicated these could include: worked together. The on-site sales team have continued to achieve sales marketing process, or we work team of property brokers match throughout a challenging market, and the expert marketing support and on specific aspects using our properties to potential buyers • Web marketing services: advice provided have been key to the success of the sales campaign.” expertise or contacts in a certain from our database of approximately our website receives up to 100,000 area to complement your own. 10,000 people actively looking unique visits per month, offering Jim Kelly, Sales and Marketing Manager, PARC to buy. fees are charged only great scope to raise awareness All of our sales and marketing when a referral is converted of your development. our web activities benefit from rettie & co’s to a confirmed sale. marketing service includes listings multi-disciplinary expertise. our on rightmove, primelocation and Client: FairMuir (joint venture between Muir Group and Frasers Property) new homes team works closely • On-site sales negotiator teams: s1 homes, providing potential Project: maritime Bond with our land & Development By providing flexible contract staff, cost savings. Type: marketing assistance and referral service and consultancy & research we enable you to match staffing Role: rettie & co complemented fairmuir’s marketing team with our own teams, and gain from their market levels to sales activity on-site. this • Advertising: We can obtain broker team. the team contacted over 580 people from our database, and knowledge and creative solutions. has provided a cost saving of up to discounts of up to 60% on referred over 300 potential buyers to the development resulting in 35% of 15%, compared to clients employing the cost of press advertising. the total sales achieved to date. We also reduced their online marketing We provide detailed analysis of all their own permanent staff. costs by 80% and provided discounted media rates. sales and marketing activity and its effectiveness at driving footfall • Office-based staff: We can provide What the client thought: “The Rettie & Co broker team have proven to be an and sales. this enables you to plan dedicated sales negotiators at our effective support to the in-house Muir Homes sales team. Utilising the reach of the Rettie & Co database, and adapt future decision making. offices. there is also the option the broker team have been successful in helping drive additional active buyers to our developments.” of a dedicated 0845 telephone Rosemary Livingstone, Muir Homes number answered by our staff. Client: CALA (East) Ltd Project: pavilion Type: marketing assistance and referral service Role: our highly proactive broker team worked closely with the cAlA sales team and matched over 260 potential buyers to the properties. As a result of rettie & co referrals plus some targeted online marketing, 30% of the development was sold, significantly increasing the sales rate at the development. What the client thought: “We have found the Rettie & Co team to be very focused on achieving sales and to have worked effectively and professionally in partnership with our own team. “Our New Homes team deliver targeted and effective We have been delighted with the increased sales rates achieved at Pavilion as a result of the referral service.” Becky Lindsay, Director 0131 624 4060 marketing campaigns backed up by a highly motivated Sarah Stanger, Sales and Marketing Director , CALA (East) Ltd. becky.lindsay@rettie.co.uk sales team.”
  • 6. aNd wE dO mORE …We use our expertIse In the scottIsh property mArket to offer A complete servIce to clIents, coverIng every Angle of resIDentIAl property Development AnD Investment. Valuations Corporate letting Residential investment We provide formal valuation our lettings team manages We run a complete asset management services to many clients, including residential property portfolios for service for both large and small well-known banks, private banks and corporate clients large and small. residential investment portfolios. building societies. We also advise on development and option agreements. our services to them include: We can source and negotiate the purchase and disposal of residential the depth and breadth of the current • sourcing property investment opportunities across property market in scotland means scotland – from city-centre flats, our valuations are recognised by • Advice on market rents to townhouses, to rural property. many of the major clearing banks. • furnishing advice and sourcing With our in-depth knowledge We also provide formal valuation of the scottish property market, services for private clients, often in • tenant introduction and excellent data and market connection with inheritance tax information, we can give highly planning, capital gains tax, divorce • 24/7 management informed estimates about gross or ownership disputes, and we are and net yields. unlike many of our practised at liaising with the District We also provide corporate letting competitors we have access to valuer. We are also called upon to act services to a number of builders. indepth knowledge and data from as independent experts or witnesses this encompasses elements like our lettings teams in edinburgh, in the courts. advising on rental yields and trends, glasgow and the Borders which liaising with banks and investors, allows us to accurately appraise and carrying out tenant introduction residential investments across and management services. scotland. clients for our corporate letting services include scotmid, royal college of surgeons, Imagine homes, kpmg and eDI group. Contact: Chris Hall Contact: Zoe Kilpatrick Contact: Nav Kalkat Director, Professional Services Business Development, Associate, Land & Development 0131 624 4074 Letting & Management 0131 624 4062 chris.hall@rettie.co.uk 0131 624 9050, nav.kalkat@rettie.co.uk zoe.kilpatrick@rettie.co.uk
  • 7. ch ar se Re y& iden tial I es nc R etti te L ulta a ent or rp Cons Land & Developm Co nd Marketing a www.rettie.co.uk es mail@rettie.co.uk s ing l g Lett Sa in Edinburgh 11 wemyss Place t 1 India Street Edinburgh en us es Edinburgh Eh3 6dh tm nves Ho s Eh3 6ha Tel: 0131 220 4160 om Tel: 0131 220 4160 Fax: 0131 220 4159 n Fax: 0131 220 4159 ble io a at H Glasgow 115 Byres Road fford 147 Bath Street Glasgow Glasgow G11 5hw A Valu ew G2 4SQ Tel: 0141 341 6000 Tel: 0141 248 4160 Fax: 0141 341 6001 N Fax: 0141 248 2319 Melrose 1 abbey Street melrose Td6 9PX Tel: 01896 824 070 Fax: 01896 824 079 London 87 St James’s Street London Sw1Y 1PL Tel: 020 7839 0888 Fax: 020 7839 0444