Communicating on the Read-Write Web
•
6 gefällt mir•1,017 views
A presentation on social media for the Inland Empire (California) chapter of the Public Relations Society of America
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Communicating on the Read-Write Web
Ähnlich wie Communicating on the Read-Write Web (20)
Mehr von Shel Holtz
Mehr von Shel Holtz (14)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Communicating on the Read-Write Web
- 1. Shel Holtz, ABC PRSA Inland Empire Communicating on the Read-Write Web
- 2. Truths
- 3. New media do not kill old media.
- 4. The audience controls the message.
- 6. The long tail “We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday.”
- 7. Institutions must engage in the conversation.
- 8. Institutions must cede control of the message in order to participate in the conversation.
- 11. The Net’s original promise + Shifts in trust + Demands for transparency = Profound change
- 12. The Era of Social Computing The social structure in which technology puts power in communities, not institutions
- 20. Participating in the Conversation
- 26. Attack of the blogs! (and podcasts…and wikis…)
- 37. Let’s go to a tea partay
- 40. A Review of Social Media Tools