We researched the Fortune 100 CEOs in the US to see how many were using social media services like Twitter, LinkedIn, Facebook and Wikipedia. The results are shocking - not one CEO has a blog and only 13 have LinkedIn profiles. We found the top CEOs to be disconnected from the rest of the world. If they want to connect with their target audience and raise their company's visibility, they need to change how they interact online.
12.
Only two
Fortune 100
CEOs have more
than 10 friends
on Facebook
13. The CEO of the #1 ranking
company, Exxon Mobil, is the
only Fortune 100 CEO without friends
19. We get the impression they’re
istant
isinterested
isengaged
20. By not being as connected as their
employees, customers, partners, and
shareholders, they’re missing
great opportunities
to reach their target audience
and positively effect
their company’s
perception
24. Full research results available by request
sharon@bluetrumpetgroup.com; sharon@uberceo.com
617-571-1233
www.uberceo.com
http://www.linkedin.com/in/sharonbarclay
http://www.facebook.com/sharonbarclay