1. Submitted by:-
Priyanka Sharma
Shashank kumar
Sourbh Ahuja
Tarun Bhatia

2. Detail description about the
product
 GSM, which stands for Global System for Mobile
communications
 It is vehicle tracking device. A Vehicle Tracking
system is a typical combination of the hardware and
software
 It provides security from theft of car

3. Features
 It is GSM based device, which uses GPS.
 Compatible with inbuilt car alarm system.
 Two way alarm system.
 4 mobile no.’s to operate the system.
 Stop the car in running mode by SMS.

4. Mission & vision of organization
 COMPANY MISSION STATEMENT
 “To set world class standards in the software (security) industry
through providing a unique & customize products that is prepared in
accordance with security requirement striving to satisfy customer
requirement and needs and serving the Society”
 COMPANY’S VISION STATEMENT
 “To be a global leader in the Software (security) industry, dedicated to
provide latest and unique product and services with the latest
technology and a role model for all software industries.”There is a
strong emphasis on Research and Design in the new organization
together with a willingness to collaborate with other companies to
bring advantaged products to the market

5. . Marketing plan
 Executive summary
 Current situation & trend
 Performance review

6. SWOT Analysis
 STRENGTHS:

 Updated and latest technology

 Quality product

 Specialists available for specialized jobs and tasks

 Very experienced staff to its credit
 Targeted to middle and high class people.


7. weakness
 new product
 People are not fully aware about the technology.
 OPPORTUNITY
 Wide market with less no. Of competitors.

 Pursue the newer technology & techniques.

 Market is very big & attractive

 Take-over of the distributor

8. THREATS
 Political instability.
 Technological changes.
 New entrance from the exiting competitor
 OBJECTIVES & ISSUES
 We have to provide customize security device to the
customers without compromising on quality with low
profit margin.

9. Marketing Strategies
 POSITIONING STRATEGIES:
 PRODUCT STRATEGY:
 PROMOTION STRATEGY
1. Push
2. Pull
 PRICING STRATEGIES:

10. MARKETING MIX
 Product
 Price
 Place
 Promotion