Finding a great idea is a critical step in building a sustainable marketplace business. You should make sure that with this idea you’re solving a real, painful problem for both the customers and providers of your marketplace. In the early days it’s especially important to focus on a narrow niche to that mission. [Full article: https://www.sharetribe.com/academy/how-to-come-up-with-a-great-marketplace-idea/] Many great marketplace ideas are based on unlocking idle assets or aggregating small providers from fragmented markets. In many cases, you can improve on the existing solutions by building a layer of trust with your marketplace. Once you have come up with an idea, research the field to find out what others are doing. If your idea is any good, others are likely working on it as well. Don’t be discouraged—instead, talk about your idea openly to everyone and try to find a unique angle and strategy to focus on.

1. How to come up
with a great
marketplace idea

2. 4
critical things
for succes
(Sam Altman, Startup Playbook)

3. IDEA
PRODUCT
TEAM
EXECUTION

4. Everything
starts from the
IDEA

5. 6 helpful topics to find your idea
Read the full
article
and more articles about
marketplaces
on the Free Marketplace
Academy

6. 6 helpful topics
1. Solve a tangible problem
2.Unlock idle assets
3.Find markets ripe for disruption
4.Improve by trust
5. Narrow your focus
6.Do market research

7. Solve a tangible problem
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8. Solve a tangible problem
Most people use peer-to-peer marketplaces to get:
• cheaper price
• better quality
• convenience
If your idea offers any of these, you are on the right
way.

9. Solve a tangible problem
Ask yourself:
“How much would I be willing to pay
if someone solves this problem for me?”

10. Unlock idle assets

11. Unlock idle assets
Try to find excess capacity,
under-utilised resources and assets
that are not being used in an efficient way.

12. Fragmented Markets

13. Fragmented Markets
Aggregate products or services
into one place and make them easily
accessible and searchable.

14. Improve by trust

15. Improve by trust
Successful marketplaces offer additional trust
to old services by making it easy and safe
to interact with strangers.

16. Narrow focus

17. Narrow focus
Choose a vertical, not a horizontal.
Do one thing, and do it really well.

18. Do market research

19. Do market research
You’re probably not the first one with the idea, but
that doesn’t matter. Execution matters.
Find out:
• what others are doing
• how they are doing
• what other people think of your idea

20. Read the full article
and more articles about marketplaces
on the Free Marketplace Academy
Build your own marketplace
at sharetribe.com
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