1. Who we are
enliven your cover story

3. Contents
corporate profile 01
management team 04
the goodrich global brand 05
brand values 06
global presence 07
milestones 08
achievements 09
partial regional client list 11
regional alliances 15
testimonial 19
wallcovering 20
carpet 21
fabric 22
flooring 23
product innovation 24
poetry of nature 25
market development 26
goodrich global regional galleries 27
corporate social responsibilities 31
grooming the next generation 32
corporate culture 33
singapore promising brand 34
offices and galleries listing 35

4. corporate profile
Corporate Corporate Corporate
Vision Mission Core Values
We will be the global leading We are the global brand in Team Work
brand in interior decoration, interior decoration and the Integrity
using innovation to enrich the Employer of Choice. Delight Customers
habitat where people live, work Staff Commitment
and relax.
Continuous Improvement
01

5. Photo by Sanderson, Summer Tree

6. corporate profile
Every cover story begins Your home is a refuge, a sacred haven where you Goodrich Global operates a vast number of Goodrich is widely recognized by the interior
with the freedom can truly relax and be yourself. regional offices in 8 countries: Singapore, China, furnishings industry as the undeniable market leader
to express Hong Kong, India, Indonesia, Malaysia, Thailand, who has won numerous accolades for its brand,
At Goodrich, we believe in helping you create a UAE. In 2007, its Dubai operations will serve the systems and management. Its growing association
living space you can call your own. That’s why we Middle East region. with fashion and lifestyle product offerings has put
have developed an extensive collection of Goodrich Global in good stead with its strategic
wallcoverings, carpets, fabrics, and floorings to With a vast distributorship base spanning across partners and customers.
cater to your every desire, so that you can have the whole of Southeast Asia, Goodrich Global will
the freedom to create a furnished ambience that continue to expand into feasible markets globally.
reflects who you are.
With its growing brand presence, the Goodrich
Established in 1983, Goodrich Global has grown brand name aims to develop its end-consumer
sizably to become Southeast Asia’s leading supplier market, featuring an integrated brand
of interior wallcoverings today. Despite being a communications approach to its potential
leader in its field, the company is mindful not to consumers globally.
rest on its laurels. Instead, it continues to improve
and innovate through its design, application and
services.
03

7. management team
Behind our success lies Chairman/ CEO “Our focus shall remain in building a global
Chan Chong Beng Goodrich brand to ensure our continuity for a better
the passion of our
future.”
leading men
Deputy Chairman “Globalization is our ultimate aim to bring the
Thomas Gay Goodrich brand across nations.”
1 2 3 4 5
1 Chan Chong Beng, Chairman/
Chief Executive Officer
2 Thomas Gay, Deputy Chairman
3 Cheah Sin Hean, Group Executive Director
4 Judy Goh, Managing Director
5 Fandri Mutheardy, Chief Operating Officer
04

8. the goodrich brand
Enlivening “Your cover story” Brand Mission Brand Positioning
At Goodrich, walls do not divide space, but make At Goodrich, our mission is to make our wallcovering We do this by inspiring our customers through our
it whole. To us, a wall is like a piece of white canvas the single most desired feature in your habitat wallcovering designs, applications and services.
for one to express one’s utmost imagination and through which you can manifest and enliven your
flair for living. It is a soul-space. A script that cover story. Design- We shall always be the first to introduce
underlines the passion and attitude for living. the latest wallcovering design innovations that are
The Goodrich brand inspiration embodies our premium, unique, exciting, and most importantly,
As the leader in wallcovering, our existence philosophy by which we live our brand mission, highly desirable.
transcends beyond just beautifying space. Above everyday.
all else, we see every wall with Goodrich as an Application- We keep ourselves abreast of the
expression of a unique cover story. With Goodrich, your habitat becomes a gallery of latest emerging home décor trends, and constantly
your self-expressions; A canvas for your creativity; explore new ideas to apply our wallcovering
This is the ONE inspiration behind all we do, now A space for your soul; A showcase of your taste for creatively to suit our customer’s ever-changing
and in the future. life; A manifestation of your cover story. tastes and needs.
Services- Customer service is the cornerstone of
our existence. Everything we do starts and ends
with our customers. Beyond being just a provider
of wallcovering, we live to turn walls into enlivening
self-expressions for our customers.
Goodrich is a leading wallcovering brand
dedicated to enliven your flair for living.
05

9. brand values
Brand Values Brand Personality Brand Promise
Integrity Genuine- Personable, sincere and professional, we With Goodrich, every wall is an enlivening
Our relationships with our customers and place our customers’ interest as our priority always. manifestation of “Your cover story”.
stakeholders are built firmly on trust, mutual respect
and honour. Dynamic- Versatile, enterprising and confident, we
constantly embrace new ideas and reinvent to
stay relevant with time.
Professionalism
Committed and focused, we live to deliver what
we promise and strive towards continuous Fun- Passionate, vibrant and optimistic, we are
improvement. free-spirited and enjoy life to the fullest.
Stylish- With an eye for aesthetics and a flair for
Teamwork creativity, we exude what is artistic, trendy and
We foster teamwork, communication and sharing
original.
of ideas and resources, all for the common goal
of living our mission, everyday.
Ideas-driven
We constantly reinvent ourselves and explore
creative ideas, delight and inspire our customers.
06

10. global presence
India
A passion for expression Goodrich believes in bringing our lifestyle offerings Offices
to the world. To that end, we have established Country City Established In
in Asia and beyond numerous offices and galleries around the region Singapore (HQ) Singapore 1983
China Beijing 2002
with more in the pipeline in India, Asia, the Middle
Chongqing 2004
East and Europe. With our network of warehouses Guangzhou 2005
and growing number of distributors in Bangladesh, Shanghai 2002
Brunei, Cambodia, India, Middle East, Myanmar, Shenzhen 2004
New Zealand, Philippines, Sri Lanka and Vietnam, Hong Kong 1998
India New Delhi 2009
our presence has been fortified through our export Indonesia Jakarta 1991
office working closely with our global distributors. Surabaya 1995
Goodrich is well placed to meet all your interior Medan 2008
furnishing needs, globally. Malang 2008
Malaysia Johor Bahru 1995
Kuala Lumpur 1984
Kuching 1997
Kota Kinabalu 2007
Petaling Jaya 2008
Thailand Bangkok 1998
United Arab Emirates Dubai 2007
Galleries
Singapore
China Beijing, Chongqing, Guangzhou, Shanghai, Shenzhen, Hong Kong
Indonesia Jakarta, Medan, Malang, Semarang, Senopati, Surabaya
Malaysia Johor Bahru, Kota Kinabalu, Kuala Lumpur, Kuching, Selangor
Thailand Bangkok
United Arab Emirates Dubai
Warehouses
Singapore
China
07
Hong Kong
Malaysia Johor Bahru, Kuala Lumpur
Thailand Bangkok

11. milestones
Goodrich Wallcovering Library At 194, Tagore Lane In The 80’s
1983 2002 2007 2008
Established Goodrich Wallcoverings Pte Ltd Relocated to the new Goodrich Building at No. 8 Established Dubai office (UAE) Established India representative office
Changi South lane, Singapore (HQ)
1985 Relocation of Hong Kong Gallery/Office to bigger New Gallery in Senopati, Jakarta
Established first overseas office in Kuala Lumpur 2003 premise (China)
(Malaysia) to mark Goodrich globalization First Brand development project New Gallery in Beijing’s Hua Teng Gua Ji Storefront
Re-launched Goodrich Gallery in Singapore
1991 2004 New Hong Kong Office at Wanchai Road
Renamed as Goodrich Wallcoverings & Carpets Rebranded and launched the new company Established Kota Kinabalu Gallery (East Malaysia)
Pte Ltd name as “Goodrich Global” across the region 2nd Gallery in Kuala Lumpur, Malaysia.
Relocation of Bangkok Gallery/Office to bigger up
Established Jakarta Office (Indonesia) 2005 market premise (Thailand) New Gallery in Selangor, Malaysia
Launched the world’s first hand-painted art on
1996 modern wallcoverings 2009
Established office in Beijing (China), making the 2nd Gallery in Bangkok (Thailand)
first foray into China market 2006
Established galleries in Semarang, Indonesia and New Gallery in Medan (Indonesia)
1998 Shanghai and Chongqing, China (Wholly Owned
Established Hong Kong Office (China) Foreign Enterprise) New Gallery in Beijing, China
1999 Brand revitalization (end-consumer market) 2nd Gallery in Singapore
Established Bangkok office (Thailand)
08

12. achievements
When it comes to Goodrich Global prides ourselves in bringing you only the best in interior furnishing. Nothing speaks
more for this than the accolades we’ve received over the years and the numerous signature projects
delivering quality, we've worked on across Asia. From corporate offices to 6-star hotels and coveted residential projects
our record is – we have done it all.
second to none
09

13. achievements
1996 Upgrade International Organization For Standardization 2007 Chairman, Mr Chan Chong Beng was officially
Nominated as a “Promising Small & Medium Sized (ISO) certification to ISO 9001 : 2000 93% revenue growth in the Singapore Gallery due to appointed by the Association of Small Medium
Enterprise” by the Productivity and Standards Board, re-branding initiatives Enterprise (ASME) as Chairman for Singapore Prestige
Singapore 2003 Brand Award 2008 Committee on 3rd March 2008
Chairman, Mr Chan Chong Beng, was awarded as Clinched the overall winner of Citibusiness Regional
First company in this field to be awarded the one of the Top 10 Entrepreneurs of the Year by Brands at the Singapore Prestige Brand Award Awarded the Singapore Small Medium Enterprise 500
International Organization for Standardization (ISO) Association of Small Medium Enterprise – – Net Profit Excellence Award
9002 certification Rotary Club Goodrich Global Limited (HK) clinched “The Best Design
Support Award 2007, Gold Medal’ at the 15th Asia Celebrating Silver Jubilee 2008 “25th Anniversary”
1998 Ranked 168th in the “Singapore Small Medium Pacific Interior Design Award
Ranked 50th in the “Enterprise 50 Awards” Enterprise 500 Ranking” 2007 Ceremony Goodrich Hong Kong was awarded the Quality Life
Award in Year 2008
2001 2004
Awarded the Singapore Small Medium Enterprise
Ranked 49th in the “Enterprise 50 Awards” Clinched the “Distinctive Award” at the Singapore
Growth Excellence Award – “SME Growth Excellence 2009
Promising Brand Award
For Sales Turnover” Awarded the Outstanding Brand Award 2009 in Hong
Ranked 218th in the “Singapore Small Medium
2005 Kong
Enterprise 500 Ranking”
Clinched the “Distinctive Award” at the Singapore Chairman, Mr Chan Chong Beng, won the “Overall
2002 Promising Brand Award, for the second year running Winner for Entrepreneur of the Year Award 2007” and Mr Alfred Neo, Our Goodrich Global Hong Kong and
Achieved the “Singapore Quality Class” certification, “EYA for Enterprise” by Association of Small Medium China Managing Director, awarded the Distinguished
recognizing Goodrich Global’s efforts towards business Rose to 40th position in the “Enterprise 50 Awards” Enterprise – Rotary Club Entrepreneur of the Year 2008
excellence
2006 Awarded the HongKong Green Awareness Award
Affirmed the renewal of “Singapore Quality Class”
Clinched the SPBA Gold Award. (For winning the 2009
Ranked in the “Enterprise 50 Awards” for the second certification till 31 March 2010.
Singapore Promising Brand Award “Distinctive Award” Awarded the Hottest Brand Award 2009 in Hong Kong
year running, achieving 47th position 2008
for three consecutive years 2004-2006)
Ranked 135th in the “Singapore Small Medium
Rose to 189th position in the “Singapore Small Medium Enterprise 500 Ranking”
Winner of the CitiBusiness – SPBA Regional
Enterprise 500 Ranking”
Brand Award
10

14. partial regional client list
Photo By Elitis, Visa, Fast Photo by Wilman, Verona Flock, Riva Nero
Singapore Fuji Xerox Maritime and Port Authority of Singapore Pakuwon Jati (BY)
Al Areen SPA & Desert Resort Furama Hotel National Environment Agency Office Pan Pacific Hotel
American Club Gatwick Hotel, London UK National Eye Centre Paradise Hotel, Busan Korea
Arena Country Club Gleneagles Hospital National Institute of Education Petrol-Diamond Singapore (Pte) Ltd
Ascott Service Apartment Golf House Grand Hyatt Hotel National Security Coordination Centre Phoenix Hotel
Aspara SPA Harvey Norman National University of Singapore Plaza Park Royal Hotel
AXA Office Holiday Inn Atrium Nanyang Technological University Police Headquarters
Bank of Nova Scotia Hotel Inter-Continental Nikko Tianjin Hotel PSA Building
Beijing Hilton Hung Vuong Hue Hotel, Vietnam Novotel Clarke Quay Hotel PT Aryan Indonesia (Jakarta Office)
Beijing Raffles Hotel Imperial Herbal Restaurant NTUC Income Quality Hotel Singapore
BH Marine Electrical Pte Ltd Istana (MM Lee’s Office) OCBC Bank Radisson SAS Hotel, Dubai UAE
Biopolis ITE Regional Campus OCBC Centre Orchard Parade Hotel Raffles Country Club
CASS (Entertainment Lounge) Jin Jiang Hotel, Kaoshiung Taiwan Old Parliament House to Arts Centre Raffles The Plaza
Century Roxy Keck Seng Group Office Orchard Medical Specialist Centre Regent Galleria Taipei Boutique, Taiwan
Chanel Local Boutiques KK Children and Women Hospital Orchard Scotts Service Apartment Regent Hotel
Changi Airport Terminal 1,2 & 3 Landaa Giraavaru, Maldives Pakuwon Jati (BY) Republic Polytechnic
Changi General Hospital Law Enforcement Academy Pan Pacific Hotel Ritz Carlton Hotel – Mutiara Permata Mula (LN)
Chase Manhattan Bank Le Meridien Singapore Paradise Hotel, Busan Korea Royal Bank of Scotland
Citibank Liang Court Service Apartment Petrol-Diamond Singapore (Pte) Ltd Royal Plaza on the Scotts
Civil Service College L’oreal Phoenix Hotel SAFRA Resort & Country Club
Concorde Hotel Marco Polo, Shenzhen China Plaza Park Royal Hotel Satyam Computer, India
Conference Palace Hotel Marina Mandarin Hotel Police Headquarters SBS Bus Depot
Copthorne King’s Hotel Marie France PSA Building SCDF Bukit Batok Fire Station
Copthorne Orchard Hotel Maybank PT Aryan Indonesia (Jakarta Office) Seaview Garden Hotel, Qingdao China
Copthorne Waterfront Media City Hotel Quality Hotel Singapore Serangoon North Community Club
Creative Technologies Meritus Mandarin Singapore Radisson SAS Hotel, Dubai UAE Shangri-La Hotel, Surabaya Indonesia
Credit Suisse, KL Malaysia Ming Jiang Restaurant Raffles Country Club Shangri-La Singapore
Credit Suisse First Boston Ministry of Community Development & Sports Raffles The Plaza Shangri-La Rasa Sayang Resort & Spa
Crown Hotel at Orchard Ministry of Foreign Affairs National University of Singapore Sheraton Hotel, Abu Dhabi
DBS Bank Ministry of Home Affairs Nanyang Technological University Sheraton Hotel, Burnei
DBS Tower Ministry of Law Nikko Tianjin Hotel Sheraton Saigon Hotel & Towers, Vietnam
Dell Asia Pacific Ministry of Manpower Novotel Clarke Quay Hotel Sheraton Towers
Dupont Singapore Miramar Hotel NTUC Income Singapore Embassy in Bangkok
EDB Learning Centre Mitsui Construction OCBC Bank Singapore Exchange
EDB Office Mizuho Corp. Bank OCBC Centre Orchard Parade Hotel Singapore General Hospital – Eye Centre
Elizabeth Hotel Monetary Authority of Singapore Old Parliament House to Arts Centre Singapore Land Tower
Esplanade Mount Elizabeth Hospital Orchard Medical Specialist Centre Singapore Marriot Hotel
Four Seasons Hotel Mount Faber Cable Car Station Orchard Scotts Service Apartment Singapore Telecom
11

15. partial regional client list
Photo by Mohawk, Botanical Origin Photo by Brink & Campman, Estella Carnaval 85005
Singtel Recreation Club Banyan Tree Spa, Shanghai Qingdao Shangri-La Hotel Hung Hom Bay Hotel
Somerset Grand Shanghai Hotel, China China World Hotel, Beijing Xiamen Haiyue Hotel ICC Marriot Pune
ST Microelectronics Pte Ltd Four Point Sheraton, Shenzhen Li Jun Palace Hotel Island Shangri-La Hotel
ST Regis Hotel Grace Hotel, Beijing China Petroleum Hotel, Sanya Hainan Intercontinental Grand Stanford Hotel
Standard Chartered Bank Grand Hyatt, Shanghai Zhaotai Hotel InterContinental Hong Kong
Subaru Showroom Harbour Green Apartment, Hong Kong Xi An FuLi Club Jen Hotel
Swissotel Stamford & Merchant Court Hotel Hilton, Chongqing Swan Bay Morgan Stanley
Szechuan Court, Westin Plaza Lotus Restaurant, Guangzhou Macau Hilton Hotel, Macau Miramar Hotel
Taj Lands End, Mumbai Shangri-La, Beijing World Trade TianJie LKF Hotel
Tan Tock Seng Hospital Shangri-La, Fuzhou Zhejiang Tongxiang Xinfu Shangri-La Regal Airport Hotel
Tanah Merah Country Club Shangri-La, Kowloon Landao Apartment Renaissance Harbour View Hotel
Tanjong Aru Resort, Kota Kinabalu Shangri-La, Wuhan Shangcheng Apartment Sands Prdium Tower
Tara Hotel, London UK Westin, Shanghai Dalian New World Hotel Shanghai Ritz Carlton Hotel
Temasek Holdings World Trade Hotel, Taiyuan Sichuan International Tennis Centre Chengdu Sheraton Gateway
The Asia Insurance The Ritz-Carlton, Guangzhou Havana Hotel, Shanghai Sky City Marriot
The Atrium Orchard The Star River Hotel Apartment, Guangzhou Tibet Marriot, Shanghai Sun Hung Kai Centre
The British Club The Star Rive Four Seasons Club, Beijing NingBo Shangri-La, Shanghai Traders Hotel
The Esplanade Marriott China Hotel, Guangzhou Hangzhou Golden Beach Residence, Shanghai Venetian Macau
The Fullerton Hotel Singapore Grand Royal Hotel, Guangzhou Portman Ritz-Carlton, Shanghai
The Golden Landmark Hotel Ma an shan Club, Guangzhou FuZhou Shangri-La, Shanghai India
The Grace Hotel Garden Hotel, GuangZhou Ming Yue Hotel, Shanghai Park Hotel
The Light at Cairnhill (Residence) Four Points By Sheraton, Guangzhou NanJing JingLin Hotel, Shanghai Leela Kempinski Hotel
The Oriental Singapore Springwood Harbour Hotel, Humen Pudong Shangri-La, Shanghai Today Crowne Plaza
The Ritz-Carlton Millenia Singapore Ocean Hotel, GuangZhou Manshouli Shangri-La, Shanghai
Satyam Computers
The Sentosa Resort & SPA Hanlin Washington, Guangxi
Motorola India
Tony Roma’s Restaurant, Jakarta & Singapore Triumphal Arch Hotel, Macao
Tower Club Parkview Hotel, Dongguan
Hong Kong Four Seasons Hotel
AIG Tower Prestige Oakwood
Traders Hotel Singapore Pullmon Hotel, Dongguan
Atrium Hotel Ratta Somerset Greenway
Tuas Checkpoint Wanhao International Hotel, Shenzhen
Courtyard Marriot Leela Kempinski Hotel
VISA International Ever Joint Hotel, Kaiping
Conrad Hong Kong Pride Hotel
Wah Lok Restaurant at Carlton Hotel Huacui Hotel, Dongguan
Crown Plaza Hong Kong Causeway Bay JW Marriott
Windsor Hotel Junyue Club, Hefei
Gold River Cosmetics Co Ltd ICC Marriott
Woodlands Civic Centre Beijing Yaohui International
Four Season Sevice Apartment Courtyard Marriott
Wuhan Jin Jiang, China China Grand Hotel, Peterhof
Four Seasons Hotel Linear Oakwood
York Hotel Singapore Chongqing GaoShanLiuShui Club
Galaxy StarWorld Hotel Country Inn & Suites
Yuanyang Guanghua International Service Apartment
Gold Coast Hotel Radison Hotel (Mock Up)
China Changbai Mountain International Hotel
Grand Hyatt Macau Ascott Greenway Service Apt
Air China Hotel, Beijing CCTV
12

16. partial regional client list
Photo By Harlequin, Iznik Photo By Harlequin, Iznik
Sheraton Windor Adiwangsa Apartment Samsung Office Bintulu New Airport
Banyan Tree Project Adira Finance Office Sinar Mas Insurance Office Borneo Height Resort
Taj Bangalore IPPL BCA Grand Indonesia Office Singapore Embassy Bumiputra Commerce Bank Bhd, Kuala Lumpur
Park Plaza Bestech Chambers Bohringer Engeerheim German Office Sekretaris Negara Office Century Hotel, Kuala Lumpur
Bank Mandiri Office Shangri-La Hotel Surabaya Chinese Chamber, Kuching
Banyan Tree Resort Bali St. Moritz Show unit & Marketing Office Concorde Hotel, Kuala Lumpur
Indonesia
Bappenas Office Swiss Bel Hotel Medan Concorde Hotel (Shah Alam), Selangor
ADARO East Kalimantan
BP Migas Office Sequis Life Office Crown Plaza Hotel, Kuching
ANTAM office
Celebrity Fitness Talisman Oil Company Crown Princess Hotel, Kuala Lumpur
Astra Credit Company
Ciputra Hotel The Kemang Mansion Curtin University, Miri
Bakrie Group Office
Ciputra World Marketing Office University Pelita Harapan (UPH) Deputy Prime Minister Residence, Putrajaya
Bank Indonesia
Comphipar Office UOB Branch Office Dynasty Hotel, Kuala Lumpur
Bank Indonesia Museum
DBS Office Women & Children Center Ampera Eastin Hotel, Selangor
Bappenas
Deucth Bank Office Shangri-la Hotel, Surabaya Edaran Otomobile Nasional (EON), Kuching
Belezza Residence
Elnusa Office Perusahaan Gas Negara, Surabaya Edaran Otomobile Nasional (EON), Miri
Black Pearl Club
HESS Office BP Migas, Surabaya Equatorial Hotel, Kuala Lumpur
Conoco Phillips
HM Sampoerna Office Bentoel Group Office, Malang Equatorial Hotel (Bangi), Selangor
Debenhams Department Store
Harvey Nichols Dept. Store BNI Graha Pangeran, Surabaya Fairlane Hotel, Kuala Lumpur
Department of Finance Republic Indonesia
Hampton Park Lobby Apartment Java Paragon Hotel, Surabaya First World Hotel, Genting Highlands
Galleria Department Store
Health Department Office Empire Palace, Surabaya Genting Hotel, Genting Highlands
Gandaria City
ICBC Office PT. Omya Indonesia, Surabaya Gleneagles Intan Medical Centre, Jalan Ampang
Grand Hyatt Bali Ballroom
Grand Indonesia – Diplomatic Suite Mex Building, Surabaya Great Eastern Headquarters, Kuala Lumpur
Hutchinson
Kuningan Residence Sheraton Tower Lounge, Surabaya Highlands Hotel, Genting Highlands
Indolife Insurance Office
Kuningan Place Pakuwon Imperial Ballroom, Surabaya Hilton Sentral, Kuala Lumpur
Interbat
Kemang Village show unit Water Place Apartment, Surabaya Holiday Inn Resort Damai Beach, Kuching
Intercontinental Hotel Jakarta
Le Grande Pecatu Bali Hospital Universiti Kebangsaan Malaysia, Cheras
Metro Department Store
Manulife Insurance Office Malaysia IJM Corporation Sdn.Bhd, Selangor
Pantai Indah Kapuk Hospital
Mercantile Athletic Club ABN Amro, Kuala Lumpur INTEL, Penang
Petro China Jakarta
Mustika Princess Hotel Accenture Sdn Bhd, Kuala Lumpur Istana Alam Shah, Kuala Lumpur
Senior Club Centre Pantai Indah
Nokia Siemens Office Ah Yat Abalone Forum Restaurant, Genting Highlands Istana Melawati, Putrajaya
Sheraton Mustika Hotel Yogyakarta
Parisian Dept. Store Albukhairy Hospital & Hostel, Alor Setar Japan Embassy, Kuala Lumpur
Sogo Department Store
Panin Bank Alcatel, KLCC Kuching Park Hotel, Kuching
Summarecon Gading Serpong
Pertamina Office Alliance Bank, HQ & Countrywide Layang Museum, Pasir Gudang
The Four Season Hotel Jakarta
Prudential Office Aussino Retail Outlets, Countrywide Le Meridien Sentral, Kuala Lumpur
The Pacific Place – Ritz Carlton Jakarta
Premier Oil Office Asian Institute of Medical, Science & Technology (AIMST), Sungai Mandarin Oriental Hotel, Kuala Lumpur
The Pakubuwono Residence
Regatta Show unit Petani Marie France Bodyline, Kuala Lumpur
Toshiba Head office
SHELL Office Berjaya Time Square, Hotel & Service Apartment, Mayban Finance, Countrywide
ANTV Office
SCTV Office Kuala Lumpur McCann Ericsson, Kuala Lumpur
ANZ Head Office
13

17. partial regional client list
Photo by Parador, Laminate Flooring,
Photo by Pergo, Chalked Oak Photo by Enito, Palmwood Flooring, Oriental Natural Walnut Block
Merdeka Palace Hotel, Kuching NG HQ, KL VIP Lounge Batu Berendam Airport, Malacca Royal President Service Apartment
Microsoft Office (KLCC), Kuala Lumpur AIG office (IT Support Centre) Season Hotel
Ministry of Agriculture Office, Wisma Tani, Kuala Lumpur Tomei Jewellery Retail Outlet Thailand Shangri-La Hotel Bangkok
Ministry of Finance Redbox Karaoke Chain outlet AIS Siam City
Ministry of Industry and Development, Kuala Lumpur Secret Recipe Chain Restaurant Siam Commercial Bank
Amari Boulevard Hotel
Munich Reinsurance, Kuala Lumpur TriumpH Retail Outlet Siriraya Hospital
American Embassy
Mutiara Hotel, Kuala Lumpur Metrojaya Shopping Centre KL Sirisathom Service Apartment
Amorn Inn
National Operation Centre (NOC), Cyberjaya Equatorial Hotel Bangi, Selangor Sofitel Hotel
Ascon
Pan Pacific Hotel, Kuala Lumpur Zouk Club KL Standard Chartered Bank
Asia Bank-ABN Amro
Pan Pacific Hotel (KLIA), Selangor Maybank Priority Banking Centre State Tower
Bangkok Hospital
Palace of the Golden Horses, Selangor Equatorial Hotel KL Suwannaphumi Airport Hotel
Bank Of Asia
Prince Hotel, Kuala Lumpur Warner Music HQ KL Thai Dana Bank
Coca
Prime Minister Office (Putrajaya), Selangor Concorde Hotel Kuala Lumpur The Mall Group
Conrad Hotel Bangkok
Putrajaya Library, Selangor ISheraton Hotel, Subang UOB Bank
Dusit Resort & Polo Club
Resort World Hotel, Genting Highlands Grand Millenium Hotel Urbana Langsuan Service Apartment
Dusit Thani Hotel
Ritz Carlton, Kuala Lumpur Grand Blue Wave Hotel Urbana Sathron Service Apartment
Exim Bank
Sarawak Museum, Sarawak Traders Hotel Kuala Lumpur Westin Grande Sukhumvit
Finnansa Office
Sarawak Timber Association, Sarawak Alam Warisan Hotel, Putrajaya Westin Hotel
Forward Gardens Hotel
Shangri-la Hotel, Kuala Lumpur VVIP Malaysia Airlines Golden Lounge, KLIA Four Season Hotel
Soda/Voir Shop, Countrywide Mida Hotel Kuala Lumpur Grand President Service Apartment
Standard Chartered Bank, Kuala Lumpur Hilton Hotel KL Sentral Holiday Crown Plaza
Theme Park Hotel, Genting Highlands Nexus Residence, Karambunai Hyde Park Housing
Universiti Industri Selangor, Selangor COSMOS Office, KLCC Italian Thai
Westin Hotel, Kuala Lumpur The Gardens North Tower, Mid Valley Jomtiem Palm Beach
Zouk Club (KL) Sdn Bhd Menteri Besar & Secretary Complex at Nusajaya, Johor Bahru JW Marriot Mayfair Executive Service Apartment
Suruhanjaya Syarikat Malaysia (Companies Commission of Malaysia) MYOGA, The Gardens, Mid Valley Le Concorde Hotel
HQ , KL Sentral, KL RAM Holding Office at The Gardens, Mid Valley Lelawadee Resort
Hempshire Residency Management Office MNRB Holdings Berhad Office at Kuala Lumpur Millennium Hilton Bangkok
Novotel Hotel KL Citrus Hotel Kuala Lumpur Narasiri Housing
Microsoft Office KLCC, Tower 2, Level 29, KL Hong Leong Bank HQ at Kuala Lumpur Paolo Hospital
Shell HQ, PJ Mandarin Oriental Hotel Kuala Lumpur President Hotel
Parkson Shopping Centre (Miri, Penang, Melaka) Palace at Anak Bukit, Kedah Richmond Hotel
Alliance Bank HQ, KL The Verve Suites Mon't Kiara, Kuala Lumpur Royal Orchid Sheraton
14

18. regional alliances
Krung Thai Lighting @ Elle
Harvey Norman Singapore DecorExhibition Thailand
15

19. regional alliances
IKEA Hong Kong Space Singapore
16

20. regional alliances
Space Singapore Hansgrohe Singapore
17

21. regional alliances
Monticello Singapore
IKEA Hong Kong Space Singapore
18

22. testimonial
“This can be applied anywhere – in the Hotel industry, “When it comes to wallpaper, Goodrich’s Collection is our "The most significant element that helps me to finish any
F&B, Shopping Malls, and not forgetting residential interiors number one choice because of the wide selection it interior wall or ceiling in a neat and professional manner
as well. It is great to have wallcoverings as large pieces offers. We appreciate being updated and informed of is to use top quality wallpaper with great designs. When
of artwork without much limitation on the sizes.” any new design or collections, to keep us in the trend! looking for wallpaper that can meet my high standards,
With the wide array of products that Goodrich offers, we I will never forget the name "Goodrich".
Lim Mee Khim, Senior Designer, are able to create and enhance an interior abode much
Wilson & Associates, Inc. JOHM MUCHALIN KITISITH, CREATIVE MANAGER
more easily.”
SINGAPORE CENTER POINT ENTERTAINMENT
Ms. Chew Kherk Min @ Design Base Sdn Bhd THAILAND
“Goodrich offers excellent services and has a great variety MALAYSIA
of interesting interior furnishing and products that could "I prefer Goodrich products because of the wide variety,
enhance our interior environment.” “What never ceases to amaze me is the immense diversity best sales service and the visual display at Goodrich
of products and services that Goodrich, a name that Gallery which allow customers to have a clearer picture
Hendra Sutedjo @ Orb Associates Pte Ltd
speak for itself had in offer. It is indeed a pleasure that of the product in mind."
SINGAPORE
one can relate Goodrich with ones design...”
PIRAK THONGBENJAMAS, DIRECTOR, LUXE GALLERY CO., LTD.
“Through the years, I have come to trust Goodrich as a THAILAND
Philip Ling @ Resident Interior Designer for Concorde Hotel
dependable and innovative supplier of furnishings for my MALAYSIA
interior projects. Their wide range of products, both in "When questioned what materials to use for wall finishing,
terms of product width and depth has made them the “Goodrich Global continues to impress me with their no one will not know about Goodrich wallcovering!
supplier of choice, be it for selecting high quality materials variety of products and designs. This has allowed me to Goodrich offers the best quality of products that we have
or even economic materials. Furthermore, ever so explore a wider range of design expressions to the ultimate ever used. We look forward to see new development of
enthusiastic to serve, their sales team is as reliable as any benefit of my clients.” Goodrich products in the near future."
I have come across.”
Jane Auw, Designer, Jane Auw Interiors SONGKIEAT SITHIWATANA, SENIOR INTERIOR DESIGNER
Chua Chee Yin INDONESIA Prisma Design
Metier Design Consultants Pte Ltd THAILAND
SINGAPORE "Goodrich is known throughout Southeast Asia for its
wallcovering selection. Goodrich has the best quality for
Goodrich has been at the forefront of interior products it's chic and elegant look. We look forward for more
supplier with latest colours and designs and I am glad to collections in the future."
have them as my design partners.
Songkieat Sithiwatana, Senior Interior Designer, Prisma Design
Alicia Low @ ID Inc. THAILAND
MALAYSIA
19

23. wallcovering
Photo by NONO, All That Glitters
Photo by NONO, All That Glitters
Photo by Goodrich,
Photo by Goodrich, Filigrane Reflections Imperial Peony Collection
Nothing allows for From metallic hues, textured or intricately printed coverings to rich textiles, our range of wallcoverings will give you the flexibility to balance your aesthetic
preference with functional benefits. Our range of wallcoverings, which include vinyl, textile, paper, natural grass cloth and metallic foil, will not only brighten
self-expression like and beautify the room, but add character and personality as well. They are not only environmentally friendly, but also extremely durable and maintenance
wallcoverings free. And with each wallcovering coming with a *3-year warranty on materials and workmanship which requires minimal maintenance, you can be sure
that your home will stay beautiful for years to come.
Environmental Friendly
Wallcovering
Photo by Hytex Industries, Whispertex Photo By JJ, Ecowall Fresh
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24. carpet
Photo by Brink & Campman, Fusion Joy 54705 Photo by Brink & Campman, Estella Carré 84400
Enjoy the warmth and Whether it’s luxurious comfort for your home or a professional touch for your office, Goodrich carpets have
your needs covered. Our extensive collection includes broadloom, tufted and hand-tufted, woven and
elegance that only printed carpets as well as carpet rugs in all colours and designs. You can customize your own personal rug
carpets can bring and discover a myriad of creative possibilites. With such a diverse selection, you’ll never run out of creative
options.
Environmental Friendly Carpet
Beaulieu Commerical treasures every plastic bottle.
They purchase and recycle plastic bottles into
Nexterra® – a carpet tile backing system utilizing
85% post-consumer recycled content (35%
Polyethylene Terephthalate and 50% recycled
glass)! What is more, every Nexterra® product
comes with Puralex – a permanent, self-renewing
odor neutralizer that helps purify and freshen indoor
air. All Nexterra® products are certified at Platinum
level with NSF/ANSI 140-2007 which is the highest
and most rigorous standard in sustainability criteria.
Now, we can do our part for the earth with
Nexterra® products. Photo by Beaulieu Commercial, Trapeze
Photo by Beaulieu Commercial, Trapeze
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25. fabric
Photo by Clarke & Clarke, Versailles
Photo by Nono
Liven up your home or give From curtains to furniture upholstery, our fabrics can be coordinated with your choice of wallcovering
to create any ambience you desire. Coming in all shades, prints and textures, our fabrics will give you
it a complete facelift a multitude of decorative possibilities to explore.
with fabrics
Environmental Friendly Fabric Crypton Super Fabrics guarantee the greenest, cleanest approach to performance fabrics in the
market today. Using its patented technology for 15 years in the world of contract, healthcare and
hospitality upholstery design, the incredibly durable and cleanable Crypton permanently stands up
to moisture, stains, odors and bacteria. Crypton’s mess-free, stress-free fabric makes its way into the
consumer market. With a growing collection of new and innovative products, Crypton Super Fabrics
empower everyone with the freedom to Live Clean ™.
Photo by Crypton
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26. flooring
Photo by Parador, Laminate Flooring,
Edition 1, Agtc
Photo by Parador, Engineered Timber Flooring,
Trendtime 1, Smoked Oak Limed Photo by Enito, Palmwood Outdoor Decking
Turn your home into Nothing brings more tranquility to a space than high quality wooden floorings. You can be assured
a cosy retreat with that our wide spectrum of beautiful designs and finishes, from modern to vintage, will suit any lifestyle.
wooden Floorings
Environmental Friendly Flooring Environmental Friendly Flooring
Living today is not just about fashion, taste and quality. It is also about ideally combining design
demands with one’s personal sense of responsibility.
That is why Goodrich offers a range of floorings collection which supports environmental responsibility.
That gives us the peace of mind to be able to offer our products which without exception are in line
with the principles of sustainable forest cultivation.
In addition, all our products are continually tested by independent institutions for their environmental
sustainability.
Photo by Pergo, Zebrano Plank
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27. product innovation
Photo by Signature Hospitality Carpets,
Photo by Brink & Campman, Rocks Mix 70401 Sakura Park
In the business of self-expression, nothing means more than being truly unique.
Constantly pushing the boundaries, Goodrich actively seeks and develops the latest and
most innovative interior products available. We are proud to present you with a unique
range of breakthrough products that will give you creative license like no others.
Photo by Brink & Campman,
Photo by Brink & Campman,
Photo by Tasibel, Trellis Weave Grid 23008
Weave Grid 23008
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28. poetry of nature
Photo by Goodrich,
Photo by Goodrich, Imperial Peony Collection Imperial Peony Collection
Goodrich Synonymous with art lovers and people who desire to indulge in high society glamour and prestige, our hand-painted wallcoverings offer a unique
proposition. Each wallcovering is passionately crafted by our top artist.
Hand Painted
Factory By infusing human elements of creative spirit and artistry to produce enchanting murals for your walls, this collection of hand-painted wallcoverings will
transform your surroundings completely – creating breathtaking scenes and intricate designs that will never be duplicated.
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29. market development
We’ve come a long way As the leading supplier of wallcoverings in Asia, we Singapore Air, Hansgrohe, Harvey Norman, By providing wallcovering for our partners’ furniture
take it upon ourselves to blaze the trail in the interior IKEA, Modele, Plank, Scanteak, and lifestyle showcases, we not only help bring
and we’re looking furnishings industry. We believe that only by sharing Space,Icon Magazine, Style their displays to life, but also put our products in
to go even further our passion for what we do can we truly fulfil the Living Magazine, Wedding Bliss the limelight.
potential in this market. Magazine, Domicil, Robinson,
Tangs and more. Marketing Initiatives
As such, we are dedicated to a range of To promote the use of our interior furnishings,
programmes designed to create a sustainable China IKEA Goodrich Global actively pursues marketing and
demand for interior furnishings that will be fruitful branding initiatives in the countries we operate.
both for us and for our partners. Hong Kong IKEA
These include conducting educational workshops
Strategic Alliances Indonesia Elite Grahacipta, Vivere, Cellini, for young designers and students around Asia,
Over the years, Goodrich has forged close Casabela, and more. participating in roadshows and exhibitions to
partnerships with various industry and lifestyle promote wallcovering as a lifestyle product, and
partners in the region. Malaysia Harvey Norman, IKEA, SDB advertising in consumer, trade and lifestyle
Properties Sdn Bhd, Dijaya magazines to create greater awareness and brand
These include high-end furnishing retailers, big Corporation Berhad, Maybank preference.
brand name lighting and furniture shops, fashion Berhad
and lifestyle magazines, beauty and fashion retailers
as well as large corporations. Thailand Index Living Mall, Krung Thai
Living and more.
With our products, we add personality with a touch
of class to their feelings.
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30. regional galleries
Beijing Gallery Johor Bahru Gallery Kuching Gallery
Guangzhou Gallery Hong Kong Gallery Chongqing Gallery
Singapore Gallery
Semarang Gallery Jarkata Gallery Kuala Lumpur Gallery Thailand Gallery
Malang Gallery Surabaya Gallery Shenzhen Gallery Shanghai Gallery
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31. plaza singapura gallery interior (singapore)
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32. changi south gallery interior (singapore)
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33. Photo by Parador Laminate Flooring, Edition 1, Orgo
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34. corporate social responsibilities
Caring for our society, Goodrich Global continues to contribute to the 2008 Goodrich is also actively involved in the AWWA
society and the following is a list of our past projects
- raised more than $70,800 in aid of AWWA Charity Sports Day. Our staff are encouraged to
the same way we care that recognizes our responsibilities as a corporate Golf & Singapore Children's Society participate in the organizing and running of this
for our customers! citizen who is dedicated to support Asian Women’s event be it by planning activities, distributing
Welfare Association (AWWA) – a voluntary welfare 2007 food and drinks or simply providing directions
organization with the mission to develop a range - raised more than S$213,160 in aid of AWWA Centre and logistics support.
of services to help the less fortunate maximize their for Caregivers (Family Support Group Programme).
potential. Through participation in community work and
2006 interaction with the less fortunate, we hope to
As part of our efforts, we have jointly organized the - raised more than S$191,000 in aid of AWWA Centre develop a sense of corporate social responsibility
annual Goodrich-AWWA Charity Golf competition for Caregivers (Family Support Group Programme). in our employees.
since 2003 to raise much-needed funds for AWWA
programmes. 2005
- raised more than S$87,000 for the running if
Goodrich-AWWA Caregivers Training Centre.
2004
- raised more than S$131,000 for setting up the
Goodrich-AWWA Caregivers Training Centre.
2003
- raised more than S$36,000 for AWWA Centre for
Care Education & Social Services (ACCESS) Building
Fund.
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35. grooming the next generation
In nurturing creativity, In support of aspiring young designers, Goodrich In collaboration with Ministry of Information,
actively conducts educational hands-on workshops Communications and Arts (Singapore), Artwine
an early start for youth and students around Asia. These was formed with a pool of Singapore’s finest artist
goes a long way workshops cover the trends, techniques and and companies to come together and create a
possible applications of wallcoverings, carpets, uniquely Singaporean wine with packaging
fabrics and floorings in both residential and product.
commercial markets.
With the design created by sculptors, material
In addition, Goodrich also sponsors numerous packaging by Goodrich Global and wine by
programmes such as “Creative Youth Exchange” Gardenasia, the final product was sold at charity
– a competition driven by Ministry of Information, auctions and the Singapore Airline in-flight shop.
Communications and Arts (Singapore), where youth
from around the region are invited to express their Goodrich believes in grooming our new generation
creativity by giving hotel suites and rooms a employees through brand internationalization
makeover. workshops, leadership development and more. In
line with our business succession plan – grooming
the next generation of internal and external
stakeholders is vital for our continuous growth.
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36. corporate culture
Building a homely Goodrich Global employees are our most valuable asset and we believe in building a conducive
family environment that encourages their contributions. Through a host of activities and incentives,
workplace for we have brought our employees closer to give them the motivation to serve our customers better.
one and all
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37. singapore promising brand award
We’ve won the Singapore Promising Brand Award (SPBA) three times
Jointly organized by the Association of Small & Medium Enterprises and Lianhe Zaobao in Singapore, the SPBA is a premier branding award given to
recognize local organizations who have shown outstanding performance in brand communications and performance.
In 2006, Goodrich Global was awarded the prestigious SPBA Gold Award, recognizing our achievements in winning the SPBA “Distinctive Award” for three
consecutive years from 2004 to 2006.
We were also a proud winner of the CitiBusiness-SPBA Regional Brand Award 2006 – an award that acknowledges our effort in having a consistent brand
image and identity in at least 5 countries to cater to the different target markets across the region.
To top off our brand accomplishments, the Goodrich brand was honored "Overall Winner - SPBA 2007"
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