Discover how you can have prospects seeking you out, rather than trying to “cold call” them. In the Attraction Marketing MLM training, you’ll discover the differences between traditional marketing and attraction marketing and uncover why attraction marketing is so powerful. You’ll also grasp the 3 valuable benefits of attraction marketing.

1. MLM BUSINESS INSANITY
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MLM TRAINING LOUNGE

2. WHAT IS NOT 3
ATTRACTION MARKETING?
Bothering
people
handing
out
your
samples/brochures
and
asking
them
to
join
your
opportunity.
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3. WHAT IS NOT 4
ATTRACTION MARKETING?
SPAMMING
people
with
your
opportunity
links.
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4. WHAT IS NOT 5
ATTRACTION MARKETING?
PosAng
your
opportunity
links
all
over
social
media.
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5. WHAT IS 6
ATTRACTION MARKETING?
ACracAon
markeAng
is
a
marke,ng
technique
where
a
poten,al
customer
seeks
out
a
solu,on
to
a
problem
they
have.
The
business
provides
a
solu,on
(value)
to
the
poten,al
customer's
problem.
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6. TRADITIONAL MARKETING VS. 7
• Interrupt
customer
to
get
aCen,on
• Aggressive
adver,sing
tac,cs
• Must
persuade
customer
of
need
• Strong
sales
pitch
• Tells
customer
to
buy
© MLM Business Insanity
• Customer
seeking
solu,on
to
problem
• Seeking
benefits
of
product
or
service
• Customer
knows
they
have
need
• Customer
asks
to
buy
• Educates
rather
than
sells
ATTRACTION MARKETING
TRADITIONAL MARKETING ATTRACTION MARKETING

7. INTERRUPTION MARKETING VS. 8
INBOUND MARKETING
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Source: Moz.com

8. INTERRUPTION MARKETING VS. 9
• Paid/Rented
Email
Lists
• Billboard
Adver,sing
• Outbound
Sales
Calls
• TV,
Radio
&
Print
Ads
• Forum
&
Comment
Spam
© MLM Business Insanity
• Opt-­‐in
Email
Lists
• Blogging
• Social
Media
• Content
Crea,on
• Video
Content
INBOUND MARKETING
INTERRUPTION MARKETING INBOUND MARKETING

9. ARE YOU 10
A PROFESSIONAL?
HOW DO PROFESSIONALS ACT?
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10. WHY IS 11
ATTRACTION MARKETING POWERFUL?
TradiAonal
markeAng
tries
to
persuade
a
poten,al
customer
into
buying.
ACracAon
markeAng
educates,
rather
than
sells,
the
poten,al
customer
about
the
benefits
of
a
product
or
service
and
fosters
a
rela,onship
built
on
know,
like
and
trust.
© MLM Business Insanity

11. WHY IS 12
ATTRACTION MARKETING POWERFUL?
PSYCHOLOGY
People
dislike
being
told
what
to
buy.
People
like
engaging
in
a
rela,onal
experience
that
helps
them
solve
their
problems.
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12. ATTRACTION MARKETING 13
BENEFITS
Your
poten,al
customers
have
a
subconscious
aCracAon
to
you
when
you
are
a
perceived
leader
and
provide
a
high
level
of
value
to
them.
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13. ATTRACTION MARKETING 14
BENEFITS
3 CORE BUSINESS BENEFITS
1. Your
business
is
found
online
by
more
qualified
poten,al
customers.
2. You
convert
more
poten,al
customers
into
leads
and
leads
into
customers.
3. You
are
posi,oned
as
the
expert
and
poten,al
customers
come
to
you.
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14. ATTRACTION MARKETING 15
TAKES TIME
STRATEGY
ACrac,on
marke,ng
doesn't
happen
overnight.
You
must
be
pa,ent
and
consistent
in
developing
this
strategy.
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15. ATTRACTION MARKETING 16
STRATEGY
6 PARTS TO DEVELOP YOUR STRATEGY
1. Ideal
Customer
2. Envision
Your
Success
3. Building
A
Sales
Funnel
4. Ge_ng
Social
5. Driving
Traffic
6. The
Follow
Up
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16. THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 17
COMPLIMENTARY TRAINING
AVAILABLE AT:
MLMBUSINESSINSANITY.COM
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