27. #VTCA13
“Like many large companies we do not
accept unsolicited ideas. Experience
showed that most ideas had already been
considered by our engineers and that
there can be unintended consequences
to simply accepting these ideas. The
time, cost and risk involved in processing
them, therefore, were not justified by the
benefits gained.” - Boeing
35. #VTCA13
• Search.Twitter.com
• Google Alerts
• Linkedin.com/Signal
• Customer/Community blogs and social
networks
• Competitor/Industry news, blogs, and
social networks
51. #VTCA13
1. Align with Business Goals
2. Identify Your Your Nano-markets
3. Pick the Right Platforms
4. Map out Social Media Policy & Educate
5. Map out Your Plan
6. Implement Listening and Engagement
Strategy
7. Create focused content/conversations
8. Scale through community and relationships