maketing management

1. BASIC MARKETING
CONCEPTS
BY-
•SHAALVII SHARMA
• SRISHTI DIXIT
•SAKSHI SHUKLA

2. “The term Marketing is defined
as a social and managerial
process by which individuals
and groups obtain what they
need and want through
creating, offering and
exchanging products of value
with others”

3. GOODS
SERVICES
EXPERIENCES EVENTS
PERSONS
PLACES
PROPERTIES
ORGANIZATIONS
INFORMATION
IDEAS

4. Marketplace
Physical
Store
Marketspace
Digital
Internet
Metamarket
Cluster of
complementary
products
Spread across a
diverse set of
industries
Automobile
www.marutitru
evalue.com

5. SOCIETY BUSINESS ECONOMY CUSTOMER

6. Employment
Increase
in
National
Income
Increase in
Standard
of living

7. Profit
Maximization
Decrease in
distribution cost

8. Helpful in less
developed economy

9. Satisfaction of
various needs and
wants of the
customer

10. GOODS—
Physical goods
SERVICES—
LAWYER DOCTOR
,EDUCATION
EVENTS—
commonwealth
games , Ipl
PLACES—
KERELA
PROPERTIES—
DLF,ELDECO
IDEAS—SAVE
GIRL CHILD,SAVE
PLANET EARTH

13. THE PRODUCTION COCEPT
 Consumer will
favour those
products that are
widely available
and low in cost.
 Therefor increase
production and
cut down costs.
 And build profit
through volume.

15. THE PRODUCT CONCEPT
 Consumer will favour
those products that offer
the most quality
performance and
features
 Therefore, improve
quality, performance ,
and features.
 This would lead to
increased sales and
profits.

17. THE SELLING CONCEPT
 Consumers, if left
alone, will not
buy enough of
company’s
products.
 Therefore,
promote sales
aggressively.
 And, build profit
through quick
turnover.

18. MARKETING CONCEPT
“ LOVE THE CUSTOMER , NOT THE PRODUCT ”
Consumers
Produce it
Market it
Learn what they want
Sell what they want(Satisfy
needs of customers)

21. “A holistic marketing concept is based
on the development, design and
implementation of marketing programs,
processes and activities that recognize
the breadth and interdependencies.
Holistic marketing recognizes that
‘everything matters’ with marketing and
that a broad, integrated perspective is
necessary to attain the best solution.”

35. JAIPUR FOOT

39. THANK YOU