2. 1 09/07 Introduction Ice Braking 및 수업 소개
2 09/14 서비스 디자인의 시작
- 서비스 디자인 사례
3 09/21 서비스 디자인 방법론 소개
- 서비스 디자인 방법론 소개
4 09/28 사용자 관찰(1) - 관찰에 대해
- 워크샵
5 10/05 서비스 디자인 컨퍼런스 위크
- 세미나
- Desk Research, Field Work(1)
6 10/12 Framing Project
- SWOT, Stakeholder Map
- Field Work(2)
7 10/19 Observation(1)
- Customer Journey, Persona,
-Field Work(3)
8 10/26 Observation(2)
-Expectation Map, A Day in a life
9 11/02 Mid Term
-Idea Generation, What If
10 11/09 Idea
- Scenario & Storyboard
- Interactive Rapid Prototyping
11 11/16 Prototype
- Desktop Walkthrough
-Service Staging
12 11/23 Prototype
-Service Blueprint
13 11/30 Modeling - Information Design, Interface | Interaction Design
14 12/7 Refine
15 12/14 기말고사 - 최종 Presentation

3. | Desktop Walkthrough
(Lego Serious Play)
Desktop walkthroughs are very simple exercises in
imagining a service experience using small, hand sized
toys. A typical desktop walkthrough involves a customer, a
member of staff, an environment and some paper touch
points. You literally walk through the service moment,
taking pictures and ideally with another person, imagining
what the various actors are doing, saying and feeling. It
can be useful to run the walk through using various
different personas and under different imagined situations.
It gives choreography of the service elements, and insight i
nto any impractical or illogical ideas and moments.