This Presentation will let you know about the Women Entrepreneurship in India over the last decade. This presentation will also let you know about the Factors, Causes, etc. regarding Women Entrepreneurship in India
2. What is Women Entrepreneurship ?
Women entrepreneur may be defined as a woman or group of
women who initiate, organize, and run a business enterprise. In
terms of Schumpeterian concept of innovative entrepreneurs,
women who innovate, imitate or adopt a business activity are
called “Women Entrepreneurs”.
The Government of India (GOI2006) has defined
women entrepreneur as “an enterprise owned and
controlled by a women having a minimum financial
interest of 51 per cent of the capital and giving at
least 51 per cent of the employment generated in
the enterprise to women.”
3. • Women owned businesses are highly increasing in the economies of almost all countries.
• The hidden entrepreneurial potentials of women have gradually been changing with the
growing sensitivity to the role and economic status in the society.
• Skill, knowledge and adaptability in business are the main reasons for women to emerge into
business ventures.
• ‘Women Entrepreneur’ is a person who accepts challenging role to meet her personal needs
and become economically independent.
• A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who
is capable of contributing values in both family and social life.
• With the advent of media, women are aware of their own traits, rights and also the work
situations.
• The glass ceilings are shattered and women are found indulged in every line of business from
pappad to power cables.
4. • The challenges and opportunities provided to the women of digital era are growing
rapidly that the job seekers are turning into job creators.
• They are flourishing as designers, interior decorators, exporters, publishers, garment
manufacturers and still exploring new avenues of economic participation.
• In India, although women constitute the majority of the total population, the
entrepreneurial world is still a male dominated one.
• Women in advanced nations are recognized and are more prominent in the business
world.
5. Factors Influencing Women Entrepreneurship
1) Building confidence
2) Developing risk taking ability
3) Economic independence
4) Establishing their own creative idea
5) Establishing their own identity
6) Motivation
7) Equal status in society
8) Greater freedom and mobility
9) Achievement of excellence
Setting up an enterprise is not an easy job for women entrepreneurs and at the
same time running the enterprise is a greater task. A challenge is always there for
these women entrepreneurs to run their enterprise successfully earning profit and
ensuring the growth of the enterprises which will severely test their
entrepreneurial skill and survival of the unit. It is found that women are entering
more in this venture as compared to man to start their own business to make social
contribution in addition to desire of exploring their inner self and fulfilling their
means of livelihood.
6. a) Lack of confidence –
In general, women lack confidence in their strength and competence. The family members and the society
are reluctant to stand beside their entrepreneurial growth. To a certain extent, this situation is changing
among Indian women and yet to face a tremendous change to increase the rate of growth in
entrepreneurship.
b) Socio-cultural barriers –
Women’s family and personal obligations are sometimes a great barrier for succeeding in business career.
Only few women are able to manage both home and business efficiently, devoting enough time to perform
all their responsibilities in priority.
c) Market-oriented risks –
Stiff competition in the market and lack of mobility of women make the dependence of women
entrepreneurs on middleman indispensable. Many business women find it difficult to capture the market
and make their products popular. They are not fully aware of the changing market conditions and hence
can effectively utilize the services of media and internet.
d) Motivational factors –
Self motivation can be realized through a mind set for a successful business, attitude to take up risk and
behavior towards the business society by shouldering the social responsibilities. Other factors are family
support, Government policies, financial assistance from public and private institutions and also the
environment suitable for women to establish business units.
Major Constraints faced by Women Entrepreneurs in India
7. e) Knowledge in Business Administration –
Women must be educated and trained constantly to acquire the skills and knowledge in all the functional
areas of business management. This can facilitate women to excel in decision making process and develop a
good business network.
f) Awareness about the financial assistance –
Various institutions in the financial sector extend their maximum support in the form of incentives, loans,
schemes etc. Even then every woman entrepreneur may not be aware of all the assistance provided by the
institutions. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in
rural and backward areas.
g) Exposed to the training programs –
Training programs and workshops for every type of entrepreneur is available through the social and welfare
associations, based on duration, skill and the purpose of the training program. Such programs are really
useful to new, rural and young entrepreneurs who want to set up a small and medium scale unit on their
own.
h) Identifying the available resources –
Women are hesitant to find out the access to cater their needs in the financial and marketing areas. In spite
of the mushrooming growth of associations, institutions, and the schemes from the government side, women
are not enterprising and dynamic to optimize the resources in the form of reserves, assets mankind or
business volunteers.
8. Why do Women Take-up Employment?
• Push Factors
– Death of bread winner
– Sudden fall in family income
– Permanent inadequacy in income of the family
• Pull Factors
– Women’s desire to evaluate their talent
– To utilize their free time or education
– Need and perception of Women’s Liberation, Equity etc.
– To gain recognition, importance and social status.
– To get economic independence
9. Categories of Women Entrepreneurs
• Women in organized & unorganized sector
• Women in traditional & modern industries
• Women in urban & rural areas
• Women in large scale and small scale industries.
• Single women and joint venture.
First Category
•Established in big
cities
•Having higher level
technical &
professional
qualifications
•Non traditional Items
•Sound financial
positions
Second Category
•Established in cities
and towns
•Having sufficient
education
•Both traditional and
non traditional items
•Undertaking women
services-
kindergarten,
crèches, beauty
parlors, health clinic
etc.
Third Category
•Illiterate women
•Financially week
•Involved in family
business such as
Agriculture,
Horticulture, Animal
Husbandry, Dairy,
Fisheries, Agro
Forestry, Handloom,
Powerloom etc.
10. Supportive Measures for Women’s Economic
Activities and Entrepreneurship
Direct & Indirect
Financial Support
•Nationalized banks
•State finance
corporation
•State industrial
development
corporation
•Mahila Udyug
Needhi scheme
•Small Industries
Development Bank of
India (SIDBI)
Yojna schemes and
Programs
•Marketing of Non-
Farm Products of
Rural Women
(MAHIMA)
•Rural Women in Non-
Farm Development
(ARWIND)
•Working Women's
Forum
•Indira Mahila Yojna
•Mahila Vikas Nidhi
Technological
Training and
Awards
•Stree Shakti Package
by SBI
•Entrepreneurship
Development
Institute of India
•Trade Related
Entrepreneurship
Assistance and
Development
(TREAD)
•National Institute of
Small Business
Extension Training
(NSIBET)
Federations and
Associations
•National Alliance of
Young Entrepreneurs
(NAYE)
•India Council of
Women
Entrepreneurs, New
Delhi
•Self Employed
Women’s Association
(SEWA)
•Association of
Women
Entrepreneurs of
Karnataka (AWEK)
12. Women Entrepreneurship in India
• Earlier there were 3 Ks
– Kitchen
– Kids
– Knitting
• Then came 3 Ps
– Powder
– Pappad
– Pickles
• At present there are 4 Es
– Electricity
– Electronics
– Energy
– Engineering
13. Problems Faced by Women
Entrepreneurs
• Dual role to play at workplace & at home place
• Subordinate to men
• Just that her being women
• Non-awareness of facilities provided by government
• Competition with large scale units
• Problems related to marketing
Suggestions For Women Entrepreneurs
• Procedure of getting finance should be simple
• Effective propagation of programmes and yojna
• Linkages between product, services and market centers.
• Encouragement to technical and professional education.
14. CONCLUSIONS
India is a male dominated society and women are
assumed to be economically as well as socially dependent
on male members. Women entrepreneurs faced lots of
problems like lack of education, social barriers, legal
formalities, high cost of production, male dominated
society, limited managerial ability, lack of self-confidence
etc. Various factors like Pull and Push factors influencing
women entrepreneurs. Successful leading business
women in India. Government takes various steps for the
upliftment of women entrepreneurs in 7th five year plan,
8th five year plan and in 9th five year plan. Women have
the potential the potential and determination to setup,
uphold and supervise their own enterprise in a very
systematic manner, appropriate support and
encouragement from the society, family, government can
make these women entrepreneur a part of mainstream of
national economy and they can contribute to the economy
progress of India.
15. Top 10 Women Entrepreneurs
(Chairperson of India’s largest media group,
Bennett, Coleman & Co. Ltd.)
(Chairman and Managing Director of Biocon Limited.) (CFO and President of PepsiCo.)
(Founder of VLCC Health Care Ltd.) (Country Head and Group General Manager HSBC Group India, Non-
executive director at Nestle & several other positions.)
(MD & CEO of India's largest private bank ICICI Bank.)
(Founder of Balaji Telefilms.) (Managing Director Of LimeRoad Co.) (Founder of online lingerie store Zivame.) (Co-Founder Of Whisper)
