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Design Thinking for Software Designers

  1. Design Thinking….. SHAHJAHAN TAPADAR
  2. Learning Objectives Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey. Improve personal effectiveness by becoming a empathetic service provider.
  3. Design is the transformation of existing conditions into preferred ones. Design Thinking is, then, always linked to an improved future.. Herbert Simon Sciences of the Artificial The method of thinking and cognition is a big area of academic research – approaches and knowledge in this area are largely Tacit and therefore difficult to define.
  4. Session Outline Key Concepts and Principle of Design Thinking 5 Action Phases of Design Thinking Design Thinking Mindsets, Tools and Templates
  5. Key Concepts and Principle of Design Thinking
  6. Problems, Problems, Problems Everywhere But what Problems Design Thinking can Solve ?
  7. What is Design Thinking  Design Thinking is a human-centered approach to problem fixing  Helps us to get a deep understanding of customers’ unmet needs and wants  It encourages creative considerations of a wide array of innovative solutions.  It is as much a mindset as a process. • There are no judgments in design thinking. • This eliminates the fear of failure and encourages maximum input and participation. • Wild ideas are welcome, since these often lead to the most creative solutions.
  8. Critical vs Design Thinking Unlike Critical Thinking, which is a process of analysis and is associated with the 'breaking down' of ideas, Design Thinking is a creative process based around the 'building up' of ideas. Critical Traditional Thinking Design Thinking More about Thinking More of Doing Periodic or Discrete Continuous Flawless Planning (Enlightened) Trial & Error Avoid Failure Fail Fast Rigorous Analysis Rigorous Testing Customer is at Arm’s Length On Customer’s Shoe (Empathize)
  9. What Design Thinking Is Not  Only for creative people or UX designers  A narrow equation to aesthetic and craft  Just a brainstorming session  A one-day process where problems can be solved in 24 hours  A silver bullet for all problems
  10. Design Thinking Uses Both Deductive and Abductive Approaches to Solve Problems Experiences Patterns Stories Observations Imagination Possibilities Stories Uncertainty Design Thinking Yesterday Tomorrow
  11. Design Thinking Combines Creative & Analytical Thinking
  12. Benefit of Design Thinking To gain competitive advantage To increase customer satisfaction Complement other problem solving techniques To solve human problems Helps organization to become more innovative
  13. Design Principles for Solutions Because designers use thinking to apply to a plethora of situations to solve problems.. Not just products but services, experiences, systems and organisations. This is your skill.
  14. Design is not what it looks like or feels like. Design is how it works. Steve Jobs
  15. Action Phases of Design Thinking THE PROCESS
  16. 5 Action Phases of Design Thinking
  17. 5 Action Phases Description Empathize Explore Current Reality Learn about the audience for whom you are designing. Observation, Interview, Touchpoints, Emotional connect. Who are my users? What matters to them? Define Create a point of view that is based on user needs and insights Individual hopes & challenges Research What are their needs? Ideate Envision a New Future. Brainstorm Come up with as many creative solutions as possible Wild ideas encouraged Prototype Build a representation of one or more ideas. Its just a rough draft Learn to spark new ideas Test Share your idea(s) for feedback. Creates new ideas Creates insights to redefine the problem What worked? What didn’t ? What’s next?
  18. Solving problems.. Within these steps, problems can be framed, the right questions can be asked, more ideas can be created, and the best answers can be chosen. The steps aren't linear; they can occur simultaneously or be repeated. Although design is always subject to personal taste, design thinkers share a common set of values that drive innovation: these values are mainly Creativity Ambidextrous Thinking Teamwork End-user Focus Curiosity
  19. Activities, Tools & Deliverables
  20. Empathize  Objective  To understand the experience, situation and emotions of the user for whom you are desiging.  Observe  View users and their behavior in the context. Don’t judge.  Engage  Interact with people, formally and informally, ask why  Immerse  Experience what your user experiences
  21. Empathize – Case Study
  22. “ ” If I had asked people what they wanted, they would have said faster horses HENRY FORD WHEN YOU EMPATHIZE, BUT ….
  23. Ideation Process Ideation is a creative process where designers generate ideas
  24. “ ” It's not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities. - D.SCHOOL, AN INTRODUCTION TO DESIGN THINKING BE BOLD BE CURIOUS CHALLENGE BELIEFS EXPLORE POSSIBILITIES
  25. Ideation Methods Team Audience Market Available Product Analysis Patent Analysis Market Research Brainstorming Industry Research Industry Best Practices Bionic Synectic TRIZ Scamper Brain Writing ObservationInterview Delphi Method Focus Group Osborn Method
  26. Bionic Ideation and Beyond Data TransferData Transformation / Big Data Object State Data Streams
  28. Prototyping Method
  29. “ ” To complicate is easy, to simplify is hard. To complicate, just add. Everyone is able to complicate, few are able to simplify. BRUNO MUNARI WHILE PROTOTYPING ….
  30. Empathize Define Ideate  Instructor led case study and exercise. Activity Time
  31. The silly cow exercise  Looking for a quick, meaningful, and fun activity, Here is how the activity works.  Step #1: Break participants into small groups (3-5 peoples works best).  Step #2: Define all the characteristics of a cow (e.g. emits mooing sound, produces milk, eats all day).  Step #3: Use the characteristics to create an innovative business using a cow.  Step #4: Use chart paper to sketch your idea and prepare a presentation to the rest of the group.  Give the group about 3 minutes to do step#2 and 5 minutes to do steps #3 and #4.
  33. Implications..  Finally – A great presentation by Giovanni Corazza – Discussing the Creative thinking - how to get out of the box and generate ideas! 
  34. Exploring Design Thinking..  Blog - Design Thinking, Essential Problem Solving 101- It’s More Than Scientific  essential-problem-solving-101-it-s-more-than-scientific  Video of a design thinking lecture from the CEO of IDEO product design Timothy Brown. 
  35. For you to think about..  The point about design thinking is that it is not a static or methodological ‘academic’ process.  Its an evolving, dynamic and exciting way of exploring ideas, which you are doing now.. This is almost about being aware that you are doing this, and in essence thinking about thinking – how can you do it better?  Finally a video lecture by Dr. Shashi Tharoor: Well educated mind vs a well formed mind
  36. Thinking about thinking..  Brainstorming, Design Management, Human Factors, Market Research, User centred Design, Inclusive Design, User Experience, Problem Solving, Systems thinking, Sustainability, Culture etc. Are all ways of thinking.  Reflective thinking is important to these processes.. Stop and rationalise, consider implications and ways forward!