The document discusses principles of design that should be incorporated into graphic design projects. It mentions principles like balance, contrast, harmony, and action. It provides examples of how to apply symmetrical and asymmetrical balance as well as contrast in size, position, shape, and color. The document also discusses harmony and using principles of action to guide a reader's eye movement for ease of reading.

6. Principle of Design

7. Principle of Design
should always incorporated
in any graphic design project

8. Principle of Design
however it must suit
the taste of the audience

10. Sense of Design

22. Sense of Design

23. how to develop
Sense of Design

26. Visual EYES

27. Visual EYES
Examine
(What catches your attention)

28. Visual EYES
Critic EYES

29. Visual EYES
Critic EYES
Separate
(The good and the bad)

30. Visual EYES
Critic EYES
Analy EYES

31. Visual EYES
Critic EYES
Analy EYES
Select
(The elements that makes good design)

32. Visual EYES
Critic EYES
Analy EYES

33. Visual EYES
Critic EYES
Analy EYES

34. Quality of Design

35. how to create
Quality of Design

36. Vision

37. Vision
Able to detect an idea or objective
of the project

38. Imagination

39. Imagination
Able to detect an idea effectively
(brainstorm and bring it to state)

40. Judgement

41. Judgement
Able to evaluate in a correct place and use

42. example

43. Project: Poster for wealth seminar
(for vocalpoint pte ltd)

44. Project: Poster for wealth seminar
(for vocalpoint pte ltd)

45. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
Vision

46. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
Vision
example: 1- Photos that Look modern
2- Simple but attractive

47. Project: Poster for wealth seminar
(for vocalpoint pte ltd)

48. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
Imagination

49. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
Imagination
example: 1- Pick the main attraction
2- Fresh color (Blue-ish)

50. Project: Poster for wealth seminar
(for vocalpoint pte ltd)

51. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
Judgement

52. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
Judgement
WEALTH SEMINAR 2008
ENTREPRENEURSHIP
Your First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This
seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is
to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business
world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be
motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom
and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
www.vocalp.com

53. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIP
Your First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This
seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is
to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business
world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be
motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom
and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
www.vocalp.com

54. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIP
Your First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This
seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is
to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business
world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be
motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom
and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
The main
attraction
www.vocalp.com

55. Project: Poster for wealth seminar
(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIP
Focus Your First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This
seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is
to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business
world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be
motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom
and abundance.
Call for Date:
Venue:
24 Feb 2008
Singapore Expo
Action
Tickets: SGD 200
The main
attraction
www.vocalp.com

56. What the hell is
Principle of Design
????

57. Principle of Design

58. Principle of Design
• Balance

59. Principle of Design
• Balance
• Contrast

60. Principle of Design
• Balance
• Contrast
• Harmony

61. Principle of Design
• Balance
• Contrast
• Harmony
• Action

62. Balance

63. Balance

64. Balance

65. Balance

66. Balance

67. Balance: Optical center

68. Balance: Optical center

69. Balance: Optical center
Optical
Center

70. Balance: Symmetrical

71. Balance: Symmetrical

72. Balance: Symmetrical
image image
text text

73. Balance: Asymmetrical

74. Balance: Asymmetrical

75. Balance: Asymmetrical
image
image
text

76. Balance: SYMMETRICAL

77. Balance: SYMMETRICAL
• equal both side

78. Balance: SYMMETRICAL
• equal both side
• more static

79. Balance: SYMMETRICAL
• equal both side
• more static
• restful design

80. Balance: SYMMETRICAL
• equal both side
• more static
• restful design
• very easy and boring

81. Balance: ASYMMETRICAL

82. Balance: ASYMMETRICAL
• unequal

83. Balance: ASYMMETRICAL
• unequal
• more white space

84. Balance: ASYMMETRICAL
• unequal
• more white space
• interesting

87. Symmetric

88. Symmetric Asymmetric

98. Contrast

99. Contrast

100. Contrast

101. Contrast

102. Contrast

103. Contrast: in Size

104. Contrast: in Size

105. Contrast: in Size

106. Contrast: in Size

107. Contrast: in Position

108. Contrast: in Position

109. Contrast: in Position

110. Contrast: in Shape

111. Contrast: in Shape

112. Contrast: in Shape

113. Contrast: in Color

114. Contrast: in Color

115. Contrast: in Color

117. contrast colors

118. harmony colors

119. Harmony

120. Harmony
Opposite of contrast

121. Harmony: in Color & Shape

122. Harmony: in Color & Shape

123. Harmony: in Color & Shape

124. Harmony: in Color & Shape

125. Harmony: in Color & Shape

126. Action

127. Action
Understanding the behaviour of reader

128. Eye movement

129. Eye movement

130. Eye movement

132. using the principle of action
the reader should be visually guided

133. using the principle of action
the reader should be visually guided

135. One more thing...

137. why?

138. ease for reading