SlideShare ist ein Scribd-Unternehmen logo
1 von 21
STRATEGIC ALTERNATIVES
MUHAMMAD AFSAL KP
STRATEGIC ALTERNATIVES
Business environments are highly uncertain and
executives need to be innovative and flexible to
survive.
They achieve this through strategic alternatives that
enable their companies to maintain a competitive
edge over rivals.
Some alternative strategies include price focus,
differentiation, diversification and adjacent
businesses.
VARIOUS STRATEGIC
ALTERNATIVES
 Price Focus (mobilephone)
 Differentiation( Soap)
 Diversification(ITC)
 Adjacent Businesses (XIAOMI)
ENVIRONMENTALANALYSIS
 Environmental analysis is a strategic tool. It is a process
to identify all the external and internal elements, which
can affect the organization’s performance.. These
evaluations are later translated into the decision-making
process. The analysis helps align strategies with the
firm’s environment.
 Our market is facing changes every day. Many new
things develop over time and the whole scenario can
alter in only a few seconds. There are some factors that
are beyond your control. But, you can control a lot of
these things.
 There are many strategic analysis tools that a firm
can use, but some are more common. The most
used detailed analysis of the environment is
the PESTLE analysis.
 This is a bird’s eye view of the business conduct.
Managers and strategy builders use this analysis to
find where their market currently.
 PESTLE analysis consists of various factors that
affect the business environment. Each letter in the
acronym signifies a set of factors. These factors
can affect every industry directly or indirectly.
CRITICAL SUCCESS FACTOR
 Critical success factor (CSF) is a an
element that is necessary for an
organization or project to achieve
its mission. It is a critical factor or activity
required for ensuring the success of a
company or an organization.
 The term was initially used in the world
of data analysis and business analysis
7-S Framework
 The McKinsey 7-S model involves seven
interdependent factors which are categorized as
either "hard" or "soft" elements:
 Hard Elements SOFT ELEMENTS
 Strategy

 Structure
 Systems
 Strategy: The plan devised to maintain and build
competitive advantage over the competition.
 Structure: The way the organization is
structured and who reports to whom.
 Systems: The daily activities and procedures
that staff members engage in to get the job done.
 Shared Values: These are the core values of the
company that are evidenced in the corporate
culture and the general work ethic.
 Style: The style of leadership adopted.
 Staff: The employees and their general
capabilities.
 Skills: The actual skills and competencies of the
employees working for the company.
BCG MATRIX
It has 2 quadrants:-
1.Rate of growth
2.Relative growth share
Swift A STAR
ALTO
OMNI
VALUE CHAIN
◦ A set of activities that a firm operating in a
specific industry performs in order to deliver a
valuable product or services for the market.
VARIOUS TYPES OF
ANALYSIS
ENVIRONMENTAL ANALYSIS
INDUSTRY ANALYSIS
CORPORATE ANALYSIS
SWOT ANALYSIS
PORTFOLIO ANALYSIS
COMPETETOR ANALYSIS
SCENARIO ANALYSIS
STAKEHOLDER ANALYSIS
PORTFOLIO ANALYSIS
◦ Systematic way to analyze the products and
services to make up an association business
portfolio.
◦ Some of these includes publishing meeting
and conventions education and training,
government representation, research,
standards setting.
SCENARIO ANALYSIS
◦ Process of analyzing possible future
events by considering alternative possible
outcome.
◦ Tries to consider possible developments
◦ Future benefits are calculated from the
past data
INDUSTRY ANALYSIS
 Industry analysis is a tool that facilitates a company's
understanding of its position relative to other companies that
produce similar products or services.
 Understanding the forces at work in the overall industry is an
important component of effective strategic planning. Industry
analysis enables small business owners to identify the threats
and opportunities facing their businesses
 Tangibility
 Demand and Supply
 Competition
 Variety of goods and services.
CORPORATE ANALYSIS
 Corporate analysis is a broad term that
describes the creation of an in-depth
evaluation of a corporate entity. In most
situations, the analysis will cover all aspects
of the company, including finances, profit
margins, organizational structure, and
growth opportunities.
Competitor analysis
 Competitor analysis in marketing and
strategic management is an assessment of the
strengths and weaknesses of current and
potential competitors.
This analysis provides both an
offensive and defensive strategic context to
identify opportunities and threats. Competitor
analysis is an essential component of corporate
strategy. As a result, traditional environmental
scanning places many firms at risk of
dangerous competitive blind spots due to a lack
of robust competitor analysis.
STAKEHOLDER ANALYSIS
 Stakeholder analysis in conflict resolution,
project management, and business
administration, is the process of identifying the
individuals or groups that are likely to affect by
a proposed action, and sorting them according
to their impact. This information is used to
assess how the interests of those stakeholders
should be addressed in a project plan.
P
THANK YOU

Weitere ähnliche Inhalte

Was ist angesagt?

Strategic evaluation and control
Strategic evaluation and controlStrategic evaluation and control
Strategic evaluation and control
Radhey Shyam Yadav
 
Techniques of Strategic Evaluation & Strategic
Techniques of Strategic Evaluation & Strategic Techniques of Strategic Evaluation & Strategic
Techniques of Strategic Evaluation & Strategic
Manik Kudyar
 

Was ist angesagt? (20)

Levels of strategy
Levels of strategyLevels of strategy
Levels of strategy
 
Sap
SapSap
Sap
 
Grand Strategy
Grand StrategyGrand Strategy
Grand Strategy
 
Retrenchment Strategies
Retrenchment StrategiesRetrenchment Strategies
Retrenchment Strategies
 
Strategy Implementation and Control
Strategy Implementation and ControlStrategy Implementation and Control
Strategy Implementation and Control
 
strategic choice in Strategic management
 strategic choice in Strategic management strategic choice in Strategic management
strategic choice in Strategic management
 
Strategic evaluation and control
Strategic evaluation and controlStrategic evaluation and control
Strategic evaluation and control
 
Diversification strategies
Diversification strategiesDiversification strategies
Diversification strategies
 
Strategy formulation
Strategy formulationStrategy formulation
Strategy formulation
 
Environmental Threat Opportunity Profile (ETOP)
Environmental Threat Opportunity Profile (ETOP)Environmental Threat Opportunity Profile (ETOP)
Environmental Threat Opportunity Profile (ETOP)
 
Methods and techniques of organization appraisal
Methods and techniques of organization appraisalMethods and techniques of organization appraisal
Methods and techniques of organization appraisal
 
SWOT analysis - strategic management - Manu Melwin Joy
SWOT analysis -  strategic management - Manu Melwin JoySWOT analysis -  strategic management - Manu Melwin Joy
SWOT analysis - strategic management - Manu Melwin Joy
 
Diversification strategy
Diversification strategyDiversification strategy
Diversification strategy
 
Strategic evaluation & control
Strategic evaluation & controlStrategic evaluation & control
Strategic evaluation & control
 
Techniques of Strategic Evaluation & Strategic
Techniques of Strategic Evaluation & Strategic Techniques of Strategic Evaluation & Strategic
Techniques of Strategic Evaluation & Strategic
 
Strategy implementation
Strategy implementationStrategy implementation
Strategy implementation
 
STRUCTURAL IMPLEMENTATION
STRUCTURAL IMPLEMENTATIONSTRUCTURAL IMPLEMENTATION
STRUCTURAL IMPLEMENTATION
 
Functional strategies
Functional strategiesFunctional strategies
Functional strategies
 
Strategic decision making
Strategic decision makingStrategic decision making
Strategic decision making
 
Strategic analysis and choice
Strategic analysis and choice Strategic analysis and choice
Strategic analysis and choice
 

Andere mochten auch

Strategic Management And Strategic Alternatives
Strategic Management And Strategic AlternativesStrategic Management And Strategic Alternatives
Strategic Management And Strategic Alternatives
Dr. Trilok Kumar Jain
 
9 strategic choice ppt
9 strategic choice ppt9 strategic choice ppt
9 strategic choice ppt
bwire sedrick
 
Strategic Management And Strategic Alternatives
Strategic Management And Strategic AlternativesStrategic Management And Strategic Alternatives
Strategic Management And Strategic Alternatives
Dr. Trilok Kumar Jain
 
Generic corporate (growth) strategic alternatives
Generic corporate (growth) strategic alternativesGeneric corporate (growth) strategic alternatives
Generic corporate (growth) strategic alternatives
Maha H
 
Corporate level strategic alternatives
Corporate  level strategic alternativesCorporate  level strategic alternatives
Corporate level strategic alternatives
Pranav Kumar Ojha
 
J & J case competition 2013
J & J case competition 2013J & J case competition 2013
J & J case competition 2013
Bryan Griffith
 
Business Strategy Presentation
Business Strategy PresentationBusiness Strategy Presentation
Business Strategy Presentation
Dror Lewy
 

Andere mochten auch (20)

Strategic Management And Strategic Alternatives
Strategic Management And Strategic AlternativesStrategic Management And Strategic Alternatives
Strategic Management And Strategic Alternatives
 
07.strategic alternatives
07.strategic alternatives07.strategic alternatives
07.strategic alternatives
 
9 strategic choice ppt
9 strategic choice ppt9 strategic choice ppt
9 strategic choice ppt
 
Strategic Analysis
Strategic AnalysisStrategic Analysis
Strategic Analysis
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Strategic Management And Strategic Alternatives
Strategic Management And Strategic AlternativesStrategic Management And Strategic Alternatives
Strategic Management And Strategic Alternatives
 
Generic corporate (growth) strategic alternatives
Generic corporate (growth) strategic alternativesGeneric corporate (growth) strategic alternatives
Generic corporate (growth) strategic alternatives
 
Corporate level strategic alternatives
Corporate  level strategic alternativesCorporate  level strategic alternatives
Corporate level strategic alternatives
 
Strategic Planning for Higher Education Information Systems
Strategic Planning for Higher Education Information SystemsStrategic Planning for Higher Education Information Systems
Strategic Planning for Higher Education Information Systems
 
How to create a product culture?
How to create a product culture?How to create a product culture?
How to create a product culture?
 
International Product Management - The Challenge of Globalization
International Product Management - The Challenge of GlobalizationInternational Product Management - The Challenge of Globalization
International Product Management - The Challenge of Globalization
 
Johnson & Johnson Presentation 25 Sept 2013
Johnson & Johnson Presentation 25 Sept 2013Johnson & Johnson Presentation 25 Sept 2013
Johnson & Johnson Presentation 25 Sept 2013
 
Johnson and Johnson Case Competition RU Team J
Johnson and Johnson Case Competition RU Team JJohnson and Johnson Case Competition RU Team J
Johnson and Johnson Case Competition RU Team J
 
J & J case competition 2013
J & J case competition 2013J & J case competition 2013
J & J case competition 2013
 
Business Environment analysis
Business Environment analysisBusiness Environment analysis
Business Environment analysis
 
Financial Analysis Series: Operational analysis
Financial Analysis Series: Operational analysisFinancial Analysis Series: Operational analysis
Financial Analysis Series: Operational analysis
 
TWOS Analysis - TWOS Matrix
TWOS Analysis - TWOS MatrixTWOS Analysis - TWOS Matrix
TWOS Analysis - TWOS Matrix
 
Case good year tire
Case good year tireCase good year tire
Case good year tire
 
Business Strategy Presentation
Business Strategy PresentationBusiness Strategy Presentation
Business Strategy Presentation
 
jhonson and jhonson
 jhonson and jhonson jhonson and jhonson
jhonson and jhonson
 

Ähnlich wie Strategic alternatives- strategic manament

Businesspolicystrategicmanagement 140114205004-phpapp01
Businesspolicystrategicmanagement 140114205004-phpapp01Businesspolicystrategicmanagement 140114205004-phpapp01
Businesspolicystrategicmanagement 140114205004-phpapp01
nonjabulo maziya
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniques
Gian Paolo Aquino
 
Strategic management noor-2.pdf
Strategic management noor-2.pdfStrategic management noor-2.pdf
Strategic management noor-2.pdf
Munaza21
 
1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an
AbbyWhyte974
 
1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an
MartineMccracken314
 
Strategic Management for Masters in Business Administration
Strategic Management for Masters in Business AdministrationStrategic Management for Masters in Business Administration
Strategic Management for Masters in Business Administration
Antony975242
 
Strategicanalysis 091208051235-phpapp02
Strategicanalysis 091208051235-phpapp02Strategicanalysis 091208051235-phpapp02
Strategicanalysis 091208051235-phpapp02
Aditi Sharma
 

Ähnlich wie Strategic alternatives- strategic manament (20)

Role and aspects of strategic management
Role and aspects of strategic managementRole and aspects of strategic management
Role and aspects of strategic management
 
PPT 5 - Environmental Analysis. pptx.pptx
PPT 5 - Environmental Analysis. pptx.pptxPPT 5 - Environmental Analysis. pptx.pptx
PPT 5 - Environmental Analysis. pptx.pptx
 
strategicmanagement
strategicmanagement strategicmanagement
strategicmanagement
 
Businesspolicystrategicmanagement 140114205004-phpapp01
Businesspolicystrategicmanagement 140114205004-phpapp01Businesspolicystrategicmanagement 140114205004-phpapp01
Businesspolicystrategicmanagement 140114205004-phpapp01
 
Practical strategic planning
Practical strategic planningPractical strategic planning
Practical strategic planning
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniques
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniques
 
Business policy & strategic management
Business policy & strategic managementBusiness policy & strategic management
Business policy & strategic management
 
Strategic management noor-2.pdf
Strategic management noor-2.pdfStrategic management noor-2.pdf
Strategic management noor-2.pdf
 
Organizational analysis 5
Organizational analysis 5Organizational analysis 5
Organizational analysis 5
 
Tools & techniques of strategic analysis
Tools & techniques of strategic analysis Tools & techniques of strategic analysis
Tools & techniques of strategic analysis
 
1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an
 
1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an1 1 1 Answers for theses question with little notes an
1 1 1 Answers for theses question with little notes an
 
Strategic
StrategicStrategic
Strategic
 
Guide to Business Planning
Guide to Business PlanningGuide to Business Planning
Guide to Business Planning
 
31362341 strategic-management
31362341 strategic-management31362341 strategic-management
31362341 strategic-management
 
Strategic management
Strategic management Strategic management
Strategic management
 
Strategic Management for Masters in Business Administration
Strategic Management for Masters in Business AdministrationStrategic Management for Masters in Business Administration
Strategic Management for Masters in Business Administration
 
Strategicanalysis 091208051235-phpapp02
Strategicanalysis 091208051235-phpapp02Strategicanalysis 091208051235-phpapp02
Strategicanalysis 091208051235-phpapp02
 
SM-UNIT 1.pptx
SM-UNIT 1.pptxSM-UNIT 1.pptx
SM-UNIT 1.pptx
 

Kürzlich hochgeladen

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Kürzlich hochgeladen (20)

COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 

Strategic alternatives- strategic manament

  • 2. STRATEGIC ALTERNATIVES Business environments are highly uncertain and executives need to be innovative and flexible to survive. They achieve this through strategic alternatives that enable their companies to maintain a competitive edge over rivals. Some alternative strategies include price focus, differentiation, diversification and adjacent businesses.
  • 3. VARIOUS STRATEGIC ALTERNATIVES  Price Focus (mobilephone)  Differentiation( Soap)  Diversification(ITC)  Adjacent Businesses (XIAOMI)
  • 4. ENVIRONMENTALANALYSIS  Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance.. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment.  Our market is facing changes every day. Many new things develop over time and the whole scenario can alter in only a few seconds. There are some factors that are beyond your control. But, you can control a lot of these things.
  • 5.  There are many strategic analysis tools that a firm can use, but some are more common. The most used detailed analysis of the environment is the PESTLE analysis.  This is a bird’s eye view of the business conduct. Managers and strategy builders use this analysis to find where their market currently.  PESTLE analysis consists of various factors that affect the business environment. Each letter in the acronym signifies a set of factors. These factors can affect every industry directly or indirectly.
  • 6. CRITICAL SUCCESS FACTOR  Critical success factor (CSF) is a an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of a company or an organization.  The term was initially used in the world of data analysis and business analysis
  • 7. 7-S Framework  The McKinsey 7-S model involves seven interdependent factors which are categorized as either "hard" or "soft" elements:  Hard Elements SOFT ELEMENTS  Strategy   Structure  Systems
  • 8.
  • 9.  Strategy: The plan devised to maintain and build competitive advantage over the competition.  Structure: The way the organization is structured and who reports to whom.  Systems: The daily activities and procedures that staff members engage in to get the job done.  Shared Values: These are the core values of the company that are evidenced in the corporate culture and the general work ethic.  Style: The style of leadership adopted.  Staff: The employees and their general capabilities.  Skills: The actual skills and competencies of the employees working for the company.
  • 10. BCG MATRIX It has 2 quadrants:- 1.Rate of growth 2.Relative growth share
  • 12. VALUE CHAIN ◦ A set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or services for the market.
  • 13.
  • 14. VARIOUS TYPES OF ANALYSIS ENVIRONMENTAL ANALYSIS INDUSTRY ANALYSIS CORPORATE ANALYSIS SWOT ANALYSIS PORTFOLIO ANALYSIS COMPETETOR ANALYSIS SCENARIO ANALYSIS STAKEHOLDER ANALYSIS
  • 15. PORTFOLIO ANALYSIS ◦ Systematic way to analyze the products and services to make up an association business portfolio. ◦ Some of these includes publishing meeting and conventions education and training, government representation, research, standards setting.
  • 16. SCENARIO ANALYSIS ◦ Process of analyzing possible future events by considering alternative possible outcome. ◦ Tries to consider possible developments ◦ Future benefits are calculated from the past data
  • 17. INDUSTRY ANALYSIS  Industry analysis is a tool that facilitates a company's understanding of its position relative to other companies that produce similar products or services.  Understanding the forces at work in the overall industry is an important component of effective strategic planning. Industry analysis enables small business owners to identify the threats and opportunities facing their businesses  Tangibility  Demand and Supply  Competition  Variety of goods and services.
  • 18. CORPORATE ANALYSIS  Corporate analysis is a broad term that describes the creation of an in-depth evaluation of a corporate entity. In most situations, the analysis will cover all aspects of the company, including finances, profit margins, organizational structure, and growth opportunities.
  • 19. Competitor analysis  Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Competitor analysis is an essential component of corporate strategy. As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.
  • 20. STAKEHOLDER ANALYSIS  Stakeholder analysis in conflict resolution, project management, and business administration, is the process of identifying the individuals or groups that are likely to affect by a proposed action, and sorting them according to their impact. This information is used to assess how the interests of those stakeholders should be addressed in a project plan. P