Facts and figures to reveal that digital signage is a real business and how to compete in this industry

1. businesstoValue
why
digital signage
highlights on Italian Market
?

2. 2
Enhancing video communication to
reach targeted people, in-store and
out-door
Is digital signage
really interesting?

3. Number of digital screens is
expected to increase by 25%
(CAGR) and reach 2.5 mln units in
2013
source: Popai Association
3

4. 4
In-store promotion affects clients’
willingness to pay, influencing
decisions for 3 in 4 and increasing
purchases by 12-25%
source: Nielsen survey
Is digital signage
a business?

5. Worldwide, Digital Out Of Home advertising rose
by 4.7% in June 2012.
Also, in Italy internet and digital media reveals an
increase in advertising - while other media don’t -
and this trend is expected to continue in 2013
source: Nielsen Economic and Media Outlook
5

6. so, how to develop
your digital
signage business,
winning competition
Maybe, the real challenge is allowing
your customers to reach their audience
effectively, timely, as their brand
awareness and sales can benefit from6
?

7. 7
Turn-key
solutions,
mixing
technology and
communication,
can make the
difference
Which component of digital
signage are you focusing on,
technology solutions or
communication services?
focus on communication
focusontechnology
Italian digital signage industry: main operators, 2011
‘smart agencies’
‘tech specialists’

8. leaving effective signs
into the right audience
that’s digital signage
Digital technology is the
instrument to deliver targeted
information, promotion and
advertising through a multimedia
and engaging way of
communicating
8

9. businesstoValue
ⓒGrigoletti Stefano 2013