According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022. Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.

1. CURRENT AND FUTURE
HOSPITALITY INDUSTRY
TRENDS
Prof. Dragana Vuković Vojnović
Student:
Snežana Simić
Index no. 58m/13
Novi Sad, 2014

2. Hospitality Industry Trends
Introduction
1. Global tourism business.
2. Who is modern traveler?
3. Hospitality
industry trends
with a focus on the hotel
business.
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3. Hospitality Industry Trends
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THE FACE OF TOURISM AND HOSPITALITY IS CHANGING
Global tourism
business
• According to the World Travel & Tourism
Council, the Travel and Tourism industry is
currently among the largest and fastestgrowing industries worldwide, forecasted to
support 328 million jobs, or 10% of the
workforce, by 2022.¹
• Emerging markets - including the Middle East,
Africa, Asia and the Pacific – are the new
tourist destinations that are increasingly
drawing crowds. ²
For example, China is now the third most-visited
country around the world, and the number of Chinese
traveling to other countries is increasingly developing.

4. Hospitality Industry Trends
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Table 1. Countries expected to grow their travel and tourism demand most rapidly up to 2017³
Table 2. Countries expected to generate the largest volume of travel and tourism demand in 2017³

5. Hospitality Industry Trends
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MILLENNIALS
Modern traveler
• Millennials will become the core customers
within the hospitality and travel industries over
the next five to ten years.
• Within this group of GenY travelers, there are
many different markets considering the fact
that exploration, interaction and experience
are the major focus of Millennials.
• GenY travelers are looking for an overall
gourmet experience for a reasonable price,
that will cause the industry to revamp their
lobby bars, restaurants and food service. ⁴

6. Hospitality Industry Trends
Modern traveler
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EXPERIENCE IMPACT
• As people travel more and become more
experienced tourists, they are increasingly
looking for diverse experiences on their trips.
TECHNOLOGY IMPACT
• Trends
show that travelers now rely on
technology for every step of their vacation, from
booking airfare online to sharing their travel
experience on social networking sites.
MONEY & QUALITY IMPACT
• Travelers are
their money.
progressively seeking value for

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• They strive to experience a better quality of life
Modern traveler
during leisure travel.
• They will focus more on the emotional value to
their trip.
• Instead of opting for cost-effective getaways,
they will look for a better experience and begin
to place high value on splurging.
• The
trend of overnight leisure trips shall
continue, there will be a sharp increase in travel
spending.
• Travelers are looking for healthy eating options.
They will be more demanding in terms of quality
ingredients and will prefer healthy food with organic
ingredients.

8. Hospitality Industry Trends
Modern traveler`s habits⁵
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9. Hospitality Industry Trends
Modern traveler`s habits⁵
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10. HOTEL
Hospitality industry trends with focus on hotel business.

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1. Advanced Technology
• Intelligent hotels with advanced technology
using the guest’s virtual fingerprint in order
to perform all the operations (check-in,
charges, check-out, etc.). ⁴
2. Electronics and Ergonomic Support
• “Modern guests” travel with two, three or more
devices, so electronics (adequate and easy-to-reach
plugs, bandwidth capabilities, free Wi-Fi) and
ergonomic support (seating and surfaces) for guests
becomes essential for hotels.

12. Hospitality Industry Trends
3.
Direct Bookings
• Today’s hotel website needs fresh content, updated
promotions, and rich media.
• All of this content needs to be marketed across all
channels (desktop web site, the mobile site, social
media profiles).
4.
Mobile Bookings
• Now mobile booking is available as an app for
Smartphones, android tablets, and iPad…
• Mobile booking is available for booking hotel rooms,
restaurant reservations, flights, rental cars, etc.
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13. 13
Hospitality Industry Trends
fast booking
fast Wi-Fi
5.
fast checkin,
WOW customer service-the
only way to ensure repeat business.
ROOM SERVICE REINVENTED
• With room service revenue drastically decreasing. Therefore
some hotels are giving up on this service, but the majority of
hotels are dedicated to reinventing the concept.
6.
Sustainability
• More hotels will become completely self-sufficient by supplying
their own energy, especially those in rural areas.
7.
More green and eco-lodgings

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8.
Development of mega hotels (multi-purpose facilities
with casino, shops, theatre, theme park, etc.).
9.
More boutique hotels.
10. Increasing employee salaries in order to retain the
existing staff.
• By 2020 about half of all world workers will be Millennials. Millennials
increasingly want to work for employers that serve a greater purpose,
contribute to society and provide space and time for staff to take the initiative in
trying to do their best.

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o Expectations of modern tourist are changing the face of
tourism and hospitality.
o In
order to meet the needs of consumers hotels
modernizing their offer, therefore the main new trends are:
• Developing advanced technology with adequate support
• Modern property sites with direct booking option
• Providing better customer service
• Investing in ancillary facilities.

16. Hospitality Industry Trends
Key words
Global Business
Emerging Markets
Modern Traveler
Millennials
Online Hotel Booking
Virtual Fingerprint
Mobile App
Content Marketing
Social Media
WOW Customer Service
Healthy, Organic-food
Eco-lodgings
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References
1. World Travel & Tourism Council, “Economic Impact 2012”.
2. http://www.ladylux.com/
3. International Journal of Economic Practices and Theories, "Current and Future Trends
4.
5.
6.
7.
8.
9.
in Tourism and Hospitality, The Case of Greece”, Soultana (Tania) Kapiki, Januar
2012.
http://www.hospitalitynet.org, “Top 10 Hospitality Industry Trends in 2014”, Robert
Rauch.
http://www.sdl.com , “The Modern Traveler’s Habits”.
Chicago Tribune: “The End of Room Service? Not so Fast.” June 19, 2013.
http://www.hotelcluster.com, “8-emerging hospitality industry trends”, 2013.
http://www.cntraveler.com, “Hot list hotel, spa, restaurant design predictions”, 2013.
http://www.slideshare.net, “Hotel 2030 – Emerging Trends”, 2013.

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