1. By: Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie

3. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Target Market

4. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Segmenting the Market

5. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Advertising

6. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Competitors

8. largest part of red bulls marketing budget

9. Large reach through branding

10. Fans create attachments and bonds

11. Consumers associate their best performance with the product

12. Strengthens Brand affiliation with Athletic Performance

13. Video Goes here

14. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Product Placement

15. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Consumer Imagery and Brand Equity

16. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion Word of Mouth

17. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion