Erik Foley

10 Followers

8 SlideShares 10 Followers 7 Folgens

8 SlideShares 10 Followers 7 Folgens

Spring 2015 - Sustainability Marketing: Sustainability is a broad domain concerning the extent to which environmental, economic, and social practices are viable for current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, but increasing sustainable behavior remains a challenge. This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and marketing communication issues as ...

sustainability marketing sustainability marketing green marketing sustainable development green

Aktivität
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Sustainability Marketing - Marketing Basics and The Problems with Marketing

Vor 7 Jahren • 1858 Aufrufe

BA442: Wrap Up of the Problem with Marketing and Intro of Sustainable Consumer Behavior

Vor 7 Jahren • 955 Aufrufe

Problem with conventional marketing - part 2

Vor 7 Jahren • 487 Aufrufe

Sustainable consumer behavior - Part 2

Vor 7 Jahren • 803 Aufrufe

Sust marketing strategy

Vor 7 Jahren • 520 Aufrufe

Sustainability marketing strategy 3

Vor 7 Jahren • 2681 Aufrufe

Sustainability marketing strategy 1

Vor 7 Jahren • 892 Aufrufe

Sust marketing strategy 3.1

Vor 7 Jahren • 253 Aufrufe

The UN Global Compact-Accenture Strategy CEO Study 2016 Agenda 2030: A Window of Opportunity

accenture • Vor 7 Jahren

The Top 10 Most Remarkable Marketing Campaigns EVER

HubSpot • Vor 11 Jahren

Spring 2015 - Sustainability Marketing: Sustainability is a broad domain concerning the extent to which environmental, economic, and social practices are viable for current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, but increasing sustainable behavior remains a challenge. This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and marketing communication issues as ...

sustainability marketing sustainability marketing green marketing sustainable development green