The deck includes, top 3 reasons Top Performers use Social Media Marketing, top 3 tactics Top Performers use to maximize investments in Social Media Marketing, most common challenge Top Performers face with Social Media Marketing, top 5 Performance Metrics Top Performers use to measure Social Media Marketing.
2. Insights and Best Practices from Top Performers Top 3 reasons Top Performers use Social Media Marketing Top 3 tactics Top Performers use to outperform peers with Social Media Marketing initiatives Most common challenge Top Performers face with Social Media Marketing Top 5 Performance Metrics Top Performers use to measure the success of Social Media Marketing initiatives 2 What’s In This Deck?
3. Increase customer acquisition Increase return on marketing investment Increase customer advocacy Reasons to Implement 3 *According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
4. Give consumers a good reason to want to share brand-related content Indentify and engage top influencers Leverage the reach and multiplier effect of social networks Value Drivers 4 *According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
5. Creating “viral worthy” content Effectively promoting social media marketing campaigns Tracking and measuring success Challenges 5 *According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey.
6. Audience growth rate Customer engagement rate Volume of relevant comments/posts Customer acquisition rate Customer advocacy score Performance Metrics 6 *According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
7. Download the Full Benchmark Report for Free (with complete vendor landscape) 7 http://bit.ly/c8bval
8. Gleansight: Lead Nurturing Gleansight: Mobile Marketing Gleansight: Social Media Monitoring Deep Dive: How Top Performers Calculate ROI on Social Media Marketing Related Research from Gleanster 8
