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Trends In Mobile Gaming In Asia

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This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).

Veröffentlicht in: Technologie
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Trends In Mobile Gaming In Asia

  1. 1. Trends In Mobile Gaming In Asia By Serkan Toto, PhD www.serkantoto.com Source: Gungho 1
  2. 2. About Me 2 • CEO & founder of Kantan Games Inc. • Advisor for various gaming startups in the US and Asia • Japan contributor for TechCrunch.com from 2008-2012 • Based in Japan since 2004 • MBA and PhD in economics • Hardcore gamer since 1983
  3. 3. Contact Information Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantoto Email: serkan AT serkantoto.com
  4. 4. My Website For Free Information On Japan’s Mobile Game Industry http://www.serkantoto.com
  5. 5. weeby.co: Create Social Game Loops For Messenger Platforms In Under 5 Minutes
  6. 6. Agenda I: Status Quo Of Mobile Gaming In Asia And Future Growth ! II: Selection Of Key Trends
  7. 7. I: Status Quo Of Mobile Gaming In Asia And Future Growth
  8. 8. 8 Worldwide Market For Games Is Growing
  9. 9. 9 Worldwide Market For Games Is Growing
  10. 10. 10 Worldwide Market For Games Is Growing
  11. 11. 11 Breakdown in Segments ($61.4bn in 2012) • Online PC: $23.6bn • Packaged games: $18.4bn • Mobile content: $12.3bn • DLC: $7.1bn
  12. 12. 12 Mobile Is Growing The Fastest
  13. 13. 13 Mobile Is Growing The Fastest
  14. 14. 14 Mobile Is Growing The Fastest Source: App Lift
  15. 15. Mobile Gaming Will Become Bigger Especially In Asia (End Of 2012 Marks Beginning) 15
  16. 16. Mobile Gaming Will Become Bigger Especially In Asia 16
  17. 17. Mobile Gaming Will Become Bigger Especially In Asia 17 Source: Super Data
  18. 18. 18 What About South East Asia? “The market is currently valued at $661 million, generated by around 85 million gamers. Niko believes the number of games will surge to over 130 million in the next 4 years.”
  19. 19. II: Selection Of Key Trends
  20. 20. Trend 1: Smartphone Gaming
  21. 21. Example: Asphalt 8 by Gameloft
  22. 22. Smartphone Adoption In Asia Is Rising Source: Nielsen (2013)
  23. 23. Smartphone Adoption In Asia Is Rising
  24. 24. Trend 2: Tablet Gaming
  25. 25. Example: Vainglory
  26. 26. Example: Supercell
  27. 27. Trend 3: “Indie” Gaming
  28. 28. Example: Steam
  29. 29. Example: App Store
  30. 30. Example: Minecraft
  31. 31. Example: Flappy Bird Made In Vietnam
  32. 32. Trend 4: Cloud-Based Gaming And Convergence Source: Kotaku (2010)
  33. 33. Example: Gaikai (Sony)
  34. 34. Example: Square Enix Is Streaming DQ X In Japan To Smartphone Users In large parts of Asia, mobile Internet connectivity (speed and cost of data) will remain a problem!
  35. 35. Example: Sony Xperia Z3 Playing PS4 Games Source: Polygon
  36. 36. Trend 5: F2P In (Almost) The Entire Industry Source: GameFans
  37. 37. Monetization Will Remain Difficult In Asia Source: Trend Micro (2014)
  38. 38. Singapore Is The Most “Lucrative” Mobile Market In South East Asia Source: App Annie (April 2014)
  39. 39. Trend 6: User Acquisition Will Remain High On Mobile (In Asia And Elsewhere) Source: Fiksu ( August 2014)
  40. 40. Trend 7: Mobile Gaming Will Remain To Be An Extremely Hit-Driven Business
  41. 41. Trend 8: Messenger App-Based Gaming And Mobile Platforms X
  42. 42. Trend 8: Messenger App-Based Gaming And Mobile Platforms + COUNTLESS telco app stores, alternative Android stores and other market places for mobile and other games (especially in Asia)
  43. 43. Other Notable Trends In Gaming (Mobile And Else) 43 • HTML5/Multi-platform development – Cut The Rope For MS Internet Explorer, – Mozilla’s BananaBread 3D FPS – Game Closure’s DevKit for HTML5 games (100% Javascript) • Immersive gaming – Facebook’s Oculus Rift headset – Sony Morpheus – Microsoft’s Immersive Gaming System • Connected TV gaming – Google TV – Sony Bravia TV sets – PlayStation TV (PS Vita TV)
  44. 44. Thank you for listening!
  45. 45. Contact Information Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantoto Email: serkan AT serkantoto.com

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