This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai. This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong. Objectives: 1) Learn the basics of sustainable packaging assessment 2) Explore different case studies of good/bad packaging design 3) Create and share quick prototypes of sustainable food packagings

1. Eco Design Fair
Sustainable Business
Workshops
14 April 2012, 13:00 pm
Sustainable Packaging Design
Food packaging solutions
for local products

2. Who we are
Studio TAO
Serena Pollastri
Francesca Valsecchi
Politecnico
Tongji
PoliTong
Program
Valeria Adani
Francesca Terzi
Lei Jiong

3. summary
What we will learn
* introduction about sustainable food packaging,
case studies and critical overview of different solutions
on the market
* guidelines for designing a sustainable packaging
* basics of sustainable packaging assessment
What we will do
* create and share quick prototypes of sustainable
food packagings

4. why package?
* Protection
* Containment and agglomeration
* Information and communication
* Portion control
* convenience (ship and store)

5. Packaging types
* Primary: material that first envelops the product and
holds it. This usually is the smallest unit of distribution
or use and is the package which is in direct contact with
the contents
* Secondary: outside the primary packaging, to group
primary packaging together
* Tertiary: used for bulk handling, warehouse storage
and transport shipping
*Limiting the use of tertiary
or secondary packaging is
a first way to improve the
sustainability of our product!

6. Some
guidelines

7. Try to use local materials
materials
from renewable sources
Bamboo Dell has implemented a plan to simplify and revolutionize computer
Packaging packaging, selecting local materials close to the site of production. For
by DELL example, the bamboo packaging used for the Chinese market, certified
by the Forest Stewardship Council, comes from a forest located in Ji-
angxi Province.

8. Reduce the use of material in
materials
your packaging
Clever Puma has found a way to reduce waste generated by shoe boxes. The
Little Bag new pack is made of 65% less cardboard. Its design is much simpler,
by Puma so it requires less labor and reduces the use of resources for produc-
tion by more than 60% annually. It is also lighter and smaller, so it
cuts down on transportation costs and pollution.

9. Research innovative
materials
sustainable materials
Flextrus This awards winning packaging solution is based on FibreForm, as
Paperlite special paper that has unique elasticity and combines added barrier
by Fibreform and sealing properties, and it can be reused. This innovative packag-
ing solution has environmental benefits as well as offering significant
product differentiation due to the its unique appearance and feel.

10. don’t over-package
Try to avoid
individual
packaging
and after all...
does a banana really need
packaging?

11. go naked!
Can you
eliminate the
packaging
from your
product?
think of creative ways to
include your logo, infor-
mation, contacts

12. Get just what you need.
Custom sizes Nezinscot farm packages products with brown
paper, with their logo and basic info. The same
paper can be used for different products,
farmers just identify the one in the packaging
choosing among the ones on the list.

13. make it reusable

14. or returnable
so the company
can reuse it
or
for refill
*you also save some money

15. Integrate communication in
Communication
the packaging

16. Use the packaging to
Communication
reinforce your brand image
Green in Hand‘s rice packaging
is made of recycled and recyclable
craft paper, rattan and tissue pa-
per. The inks are vegetable-based
and the glue is water-based.

17. Consider the whole product-
think big...
system
Pouchlink vending machine reduces the space traditionally
occupied by plastic bottle. Concentrated juice is mixed to
water just when the product is selected.

18. LET’S
design a
sustainable
packaging

19. Make it sustainable!
We found some example of unsustainable packaging
in Shanghai... how would you improve them?
Convenience store Salad Imported fruit Over-Packaged eggs

20. Have fun!
thanks
grazie
谢谢