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Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a web Search engine's unpaid results—often
referred to as "natural", "organic", or "earned" results. In general, the earlier
(or higher ranked on the search results page), and more frequently a site
appears in the search results list, the more visitors it will receive from the
search engine's users, and these visitors can be converted into customers.
SEO may target different kinds of search, including image search, local
search, video search, academic search,[news search and industry-
specific vertical search engines.
On-page SEO is the combination of
SEO factors web designers have
direct influence over because they
can be found “on the web page.”
They are analyzed by search engines,
in addition to off-page factors, to
determine search result rankings.
On-page SEO factors include created
content, HTML structure, and website
architecture.
Improving on-page SEO provides an opportunity for
marketers to move their website to the top of relevant
search results pages. Web designers have the ability to
control all these SEO influencers by optimizing them to
increase their SEO rankings. Content can be optimized
through keyword research and quality material. You can
optimize HTML through HTML titles and meta-tags.
Making your website more craw lable for search engines
is a great way to optimize architecture. However,
marketers should not go overboard on trying to optimize
their content. Updates to search engines have made
them more adept at recognizing when marketers are
trying to heavily manipulate their search rankings using
on-page SEO. Search engines take steps to prevent this
manipulation. Manipulative actions may even hurt a
website – in some cases, search engines have given
Off-page optimization is the most
important part in search engines
optimization because it gives back
links to your sites and it requires a
lot of work on a daily bases. It
helps to maximize website
performance in search engine for
target keywords. Off Page SEO
Services are the best way to get
more website traffic.
Search engines have been trying for decades to find a way to
return the best results to the searcher. To do that, they take into
account the on-site SEO factors (described above), some
other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the
World (other websites and users) perceive the particular website.
A web site that is useful is more likely to have references (links)
from other websites; it is more likely to have mentions on social
media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely
to be bookmarked and shared among communities of like-
minded users.
The Internet is always available for you to use,
24 hours a day, 7 days a week, 365 days a year.
You don't have to wait for it to open or wait for
someone to make it available. It is just there,
when you need it and for whatever you need.
Of course that does not mean every web site is
always open. For instance it is common for
bank web sites to shut down at midnight and
open again at 7am. Overnight, they are
updating and checking all the money
transactions that have taken place over the last
day.
Think of any search term and type it
into a search engine. We can pretty
much guarantee that you will find web
sites with information on that term.
It doesn't matter what you want to
know about, you will find something on
the Internet that can provide the
information you need.
The Internet provides many
ways to enable you to keep in
contact with people at all
hours of the day and night.
From email, forums,
chartrooms, telephone calls
and video conferencing. You
are almost spoilt for choice.
This ability has helped many
companies grow from a small
local company into a large,
multi-national organization.
Search engines are programs that search
documents for specified keywords and
returns a list of the documents where the
keywords were found. A search engine is
really a general class of programs,
however, the term is often used to
specifically describe systems like Google,
Bing and Yahoo! Search that enable users
to search for documents on the World
Wide Web.
A web browser (commonly referred to as a
browser) is a software application for
retrieving, presenting, and traversing
information resources on the World Wide Web.
An information resource is identified by a
Uniform Resource Identifier (URI/URL) and may
be a web page, image, video or other piece of
content.
Social media optimization (SMO) is the
process of increasing the awareness of a
product, brand or event by using a
number of social media outlets and
communities to generate viral publicity.
Social media optimization includes
using RSS feeds, social news
and bookmarking sites, as well as social
media sites and video and blogging sites.
SMO is similar to SEO (search engine
optimization) in that the goal is to drive
traffic to your Web site
Pay-per-click (PPC), also known as
cost per click (CPC), is an internet
advertising model used to direct
traffic to websites, in which an
advertiser pays a publisher
(typically a website owner or a
network of websites) when the ad
is clicked. ... However, websites
can offer PPC ads.
Address:
SCO 15, Dayal Bagh,
Near Hanuman Mandir,
Ambala Cantt- 133001
Haryana
Ph. No.: 9729666670, 0171-
4000670
Email-ID:
BASIC COURSES
C PROGRAMMING
C++ PROGRAMMING
WEB DESIGNING
WEB DEVELOPMENT
S.E.O
 Notepad
WordPad
MS OFFICE 2010, 2013 [ Word, Excel, Power Point]
Internet [Gmail, Facebook, Twitter]
Online Form Filling
Bill paying, Mobile Recharge, Shopping [Linked, Printer
Window Installation, Software Up-Loadations.
 Introduction
 Function
 Control
Statements
 Arrays & Strings
 Pointers,
Structure &
Union
 Introduction
 Classes, Objects
 Inheritance
 Constructor & Destructor
 Function
 Pointers Structure
 Arrays & Asrings
 Structures, Union
HTML
JavaScript
Dreamweaver / Notepad++
Corel Draw
CSS & CSS3
Core Php
SQL
Server Control Structures
Session
Cookies
 Search Engine Basic
 Keyword Research
 Best On-Page SEO Tricks
 Role of Word Press
 Domain Selection
 Social media Importance
 Anchor Text Messages
 Black Hat Vs White Hat Local Place
 Server Uploading
 Working on (Responsive, Creative, E-
Commerce Website)
 Title Meta Tag
 External Links
 Official Blogs
 Web 2.0 Blogs
Presentation on Internet Marketing! Batra Computer Centre

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Presentation on Internet Marketing! Batra Computer Centre

  • 2.
  • 3. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web Search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search,[news search and industry- specific vertical search engines.
  • 4.
  • 5.
  • 6. On-page SEO is the combination of SEO factors web designers have direct influence over because they can be found “on the web page.” They are analyzed by search engines, in addition to off-page factors, to determine search result rankings. On-page SEO factors include created content, HTML structure, and website architecture.
  • 7. Improving on-page SEO provides an opportunity for marketers to move their website to the top of relevant search results pages. Web designers have the ability to control all these SEO influencers by optimizing them to increase their SEO rankings. Content can be optimized through keyword research and quality material. You can optimize HTML through HTML titles and meta-tags. Making your website more craw lable for search engines is a great way to optimize architecture. However, marketers should not go overboard on trying to optimize their content. Updates to search engines have made them more adept at recognizing when marketers are trying to heavily manipulate their search rankings using on-page SEO. Search engines take steps to prevent this manipulation. Manipulative actions may even hurt a website – in some cases, search engines have given
  • 8.
  • 9. Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keywords. Off Page SEO Services are the best way to get more website traffic.
  • 10. Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO. Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like- minded users.
  • 11.
  • 12.
  • 13. The Internet is always available for you to use, 24 hours a day, 7 days a week, 365 days a year. You don't have to wait for it to open or wait for someone to make it available. It is just there, when you need it and for whatever you need. Of course that does not mean every web site is always open. For instance it is common for bank web sites to shut down at midnight and open again at 7am. Overnight, they are updating and checking all the money transactions that have taken place over the last day.
  • 14. Think of any search term and type it into a search engine. We can pretty much guarantee that you will find web sites with information on that term. It doesn't matter what you want to know about, you will find something on the Internet that can provide the information you need.
  • 15. The Internet provides many ways to enable you to keep in contact with people at all hours of the day and night. From email, forums, chartrooms, telephone calls and video conferencing. You are almost spoilt for choice. This ability has helped many companies grow from a small local company into a large, multi-national organization.
  • 16.
  • 17. Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.
  • 18. A web browser (commonly referred to as a browser) is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier (URI/URL) and may be a web page, image, video or other piece of content.
  • 19. Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site
  • 20. Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads.
  • 21.
  • 22. Address: SCO 15, Dayal Bagh, Near Hanuman Mandir, Ambala Cantt- 133001 Haryana Ph. No.: 9729666670, 0171- 4000670 Email-ID:
  • 23.
  • 24. BASIC COURSES C PROGRAMMING C++ PROGRAMMING WEB DESIGNING WEB DEVELOPMENT S.E.O
  • 25.  Notepad WordPad MS OFFICE 2010, 2013 [ Word, Excel, Power Point] Internet [Gmail, Facebook, Twitter] Online Form Filling Bill paying, Mobile Recharge, Shopping [Linked, Printer Window Installation, Software Up-Loadations.
  • 26.  Introduction  Function  Control Statements  Arrays & Strings  Pointers, Structure & Union
  • 27.  Introduction  Classes, Objects  Inheritance  Constructor & Destructor  Function  Pointers Structure  Arrays & Asrings  Structures, Union
  • 29. Core Php SQL Server Control Structures Session Cookies
  • 30.  Search Engine Basic  Keyword Research  Best On-Page SEO Tricks  Role of Word Press  Domain Selection  Social media Importance  Anchor Text Messages  Black Hat Vs White Hat Local Place
  • 31.  Server Uploading  Working on (Responsive, Creative, E- Commerce Website)  Title Meta Tag  External Links  Official Blogs  Web 2.0 Blogs