Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (18)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Oh mygov gps13 final
Ähnlich wie Oh mygov gps13 final (20)
Mehr von Richard Hartman, Ph.D.
Mehr von Richard Hartman, Ph.D. (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Oh mygov gps13 final
- 1. Scripting your Data Story – Taking Control of the NarrativeTM Richard Hartman, Ph.D. Co-Founder 11 Jun 13
- 2. Setting the Stage GovExec Headlines (Jun 2013) “Plan for 10 Percent Budget Cut in Fiscal 2014, Defense Official Says” “White House Unveils First-Ever Inventory of Federal Programs” http://www.goals.performance.gov/federalprogrami nventory “Where are the Low Priority Programs?”
- 3. Setting the Stage FedTimes Headlines (Jun 2013) “Deeper Cuts are Threatened in 2014” As agencies wrestle with the fallout from this year’s sequester-related budget cuts, many face an even steeper round of reductions starting in October under a recently approved blueprint by the House Appropriations Committee. “Flying Blind: The Impacts of Sequesters” In the public media, escaping furloughs has become a proxy for a well-managed agency, able to avoid the worst effects of this challenging budgetary year.
- 4. “For agency executives and program managers, the one certainty is likely to be continued uncertainty.” GovExec Jun2013
- 5. Current playing field Sequestration is particularly painful Indiscriminant nature of the across-the-board cuts Executives are loosing control without the opportunity to defend Integrity, impact and mission related accomplishments At some point executive need to regain control of the process Be prepared to defend their programs and budgets to internal and external stakeholders
- 6. Navigating through Uncertainty “Big Picture”
- 7. Navigating through Uncertainty Understand your mission and the internal and external forces Identify and focus on your stakeholders (staff, congress, public) Make time to monitor and control operations on a regular basis Understand the significance of technology as the prime drive in today’s digital world
- 8. Take Control of the NarrativeTM Making Communication more quantitative and data-driven Establishing clear points to enhance your story Tying your story to the organizational mission Let the data drive decisions Recognize and always be prepared for change Predicative analytics
- 9. Embrace New technology Elected leaders are/or want to be very attune to their constituents (their concerns, deepest desires, and what they support or do not support) Now federal leaders can take that message to them directly using new technologies That is, to take control of the narrative and get ahead of the story, event, campaign or issue
- 10. IRS turns over to Congress video of employees line dancing In a written statement, the IRS said the video was "unacceptable and an inappropriate use of government funds." It said the agency has new policies in place "to ensure that taxpayer funds are being used appropriately.”
- 11. What is Digital Media? More than just sharing pics of yourself online...
- 12. What is Social Media? More than just pushing information...
- 13. It’s the single LARGEST data source of public perception EVER created
- 14. It’s the single LARGEST data source of public behavior EVER created
- 15. “The dynamic manner of their future billion dollar decisions will be based on the massaging of masses of data that will decide the winners and the losers of the future.” Ginni Rometty, CEO of IBM
- 16. POWER OF A TWEET
- 17. What Do you see?
- 19. “For the first time in history everyone has a voice that can be heard with access to the influencers.” Richard Hartman, COO of OMG Inc.
- 20. Analysis of Obama’s Twitter Townhall July 6, 2011
- 21. Case Study - Treasury Hot on Twitter: @BreakingNews: US blocks $30 billion in Libya assets, the largest freeze ever, Treasury Dept. says RT @zacharykarabell: Treasury Dept reports that China owns even more US debt than we thought. That's a lot of debt http://tinyurl.com/49nxwuz #china #economy Treasury Dept. Analysis March 1, 2011
- 22. 10/12-10/18 Social Media Analysis (N=150) E-VERIFY PUBLIC DIALOGUE
- 33. • 17.5% of comments came from current VA employees. • Almost all negative. • VA missing opportunity to create evangelists of staff through better internal communications. VA Staff Non-VA Staff VA Employees Non-VA Employees VA SENTIMENTANALYSIS
- 34. • Complaints were lodged about services provide in: 1. Dallas, TX 2. Denver, CO 3. KC VAMC 4. Los Angeles, CA 5. Manchester, NH 6. West Haven, CT 7. San Diego, CA • Compliments in service improvements were noted in: 1. Hampton, VA 2. West Haven, CT 3. Houston, TX 4. Worcester, MA Where will future problems arise? (+)(-) VA SENTIMENTANALYSIS
- 36. Social media analytics provides instantaneous insight about an agency in comparison to other agencies based on the perceptions of the public, congress, and the agency's own staff.
- 38. CUSTOMER SERVICE
- 39. Analyze Social Media Mentions by Location GEOGRAPHICANALYTICS TSA
- 40. …by shutting out the noise and only listening to who you want to listen to e.g., politicians, public, and agency …by shutting out the noise and only listening to who you want to listen to e.g., politicians, public, and agency
- 41. LISTEN INFORM ACT Achieve insight into the real issues for public, politicians, and staff Monitor agency programs to see if national dialogue about agency issues is becoming more pervasive Provide ongoing data and analysis without need for survey instruments Use data to inform outreach, such as assessing drugs to target in educational campaigns Identify influential sources and better prevent the spread of misinformation about this community Use trending stories among this group to determine how better to shape communication materials
- 43. Twitter Used to Predict Box Office Success Huberman, Bernardo A. Asur, Sitaram • 2010 Study • Rate at which messages were produced used to accurately predict opening weekend box- office takings before the film had opened. Movie Prediction Reality The Crazies $16.8M $16.06M Dear John $30.7M $30.46M
- 44. • Percent Change in Facebook Fans by Political Affiliation Over Time (US House) +61 Seats Facebook Used to Predict 2010 Election Outcomes Einhorn, Hartman, Nelson
- 45. +6 Seats Percent Change in Facebook Fans by Political Affiliation Over Time (US Senate)
- 46. PUT YOUR BEST FOOT FORWARD
- 47. Imagine heading to a meeting with a congressional authorizing committee or the Office of Management and Budget to explain the impact budget cuts will have on services and staffing. Your insights are based on limited data regarding critical programmatic outcomes and insufficient staffing and workload projections. On top of that, you cannot explain how the cuts will affect the economy and the welfare of constituencies within specific regions, states, counties, and cities. This is a recipe for disaster that would not serve you or your organization well.
- 48. Now imagine that you prepare for this meeting by arming yourself with insights from a variety of sources, including FedView Survey results, program performance and workload data, targeted public opinion research, specific media reports, statements from the Congressional Record and thoughts from constituents and stakeholders collected through social media, including Facebook and Twitter. Having access to this level of information will shift the dynamics of the conversation and allow agency leaders to influence the budget process through targeted messaging and solutions.
- 49. “By collectively using information from surveys, digital media, the Web and internal data mining you will be able to not only defend decisions for targeted cuts, but make the business case for sustaining programs that work and ensure they are properly staffed and resourced.” Hartman and Salamone, NextGov Dec 2012
- 50. How are you going to address? Furloughs Sequestration Program Cuts Staffing The survival of your Agency
- 51. “Taking Control of the Narrative” TM Using Big Data to Prepare for Budget Cuts and Beyond http://www.nextgov.com/big-data/2012/12/commentary- using-big-data-prepare-fiscal-cliff-and-beyond/60300/? oref=ng-HPriver Using Social Media Monitoring for Government Operations http://thehill.com/blogs/congress-blog/technology/212007- social-media-monitoring-is-critical-for-government- operations Catching the Social Media Wave: Using Data To Drive Decisions https://www.seniorexecs.org/action_newsletter/catching_the _social_media_wave_using_data_to_drive_decisions/
- 52. Scripting your Data Story – Taking Control of the NarrativeTM Richard Hartman, Ph.D. Co-Founder 11 Jun 13
Hinweis der Redaktion
- He ordered Defense managers to prepare several fiscal scenarios in fiscal 2014: one with a 10 percent across-the-board budget cut, and another with a 10 percent cut that allowed managers flexibility to move funds to different accounts. As called for in the 2010 Government Performance and Results Modernization Act, the inventory of some 1,600 programs was prepared by departments using a Government Accountability Office definition that deemed a program an “organized set of activities directed toward a common purpose or goal that an agency undertakes or proposes to carry out its responsibilities.” Each program listed includes a title, description and link to the strategic goals and objectives of the agency. The GPRA Modernization Act of 2010 requires agencies to annually “identify low-priority program activities based on an analysis of their contribution to the mission and goals of the agency and include an evidence-based justification for designating a program activity as low priority. ” Sen. Mark Warner, D-Va., also welcomed the release, saying, “We are finally getting the data we need to make a careful review of the structure of federal programs across the government to help inform decision-making in Congress. As agencies wrestle with the fallout from this year’s sequester-related budget cuts, many face an even steeper round of reductions starting in October under a recently approved blueprint by the House Appropriations Committee. increasing defense funding next year by 5 percent and imposing severe cuts on many non-Defense Department agencies, especially the Health and Human Services, Labor, Education and State departments.
- As agencies wrestle with the fallout from this year’s sequester-related budget cuts, many face an even steeper round of reductions starting in October under a recently approved blueprint by the House Appropriations Committee. increasing defense funding next year by 5 percent and imposing severe cuts on many non-Defense Department agencies, especially the Health and Human Services, Labor, Education and State departments. Furloughs have become the most visible and painful manifestation of the sequester, but agencies that steer clear of this strategy have not escaped the effects of the sequester. Doing the math, agencies avoiding furloughs will have to make up the cuts by cutting elsewhere. While these other cuts may not be as visible as furloughs, they can be equally draining on an agency, particularly over the longer term While future sequesters will take a form different from the current one, policymakers should be armed with comparable information across agencies so they can make more informed decisions about whether and how to allocate fiscal sacrifice in the coming years.
- How do you take control of the narrative?
- Social media didn ’t start with computers, it was born on “line” – on the phone . Introduced in workplace to keep in touch Potential misuse brought skepticism Widespread adoption created alternative uses Like the phone Social media isn ’t really “new,” but the tools, speed, and reach are... Enhance Mission with new technologies Don't fear the phone...
- Social media didn ’t start with computers, it was born on “line” – on the phone . Introduced in workplace to keep in touch Potential misuse brought skepticism Widespread adoption created alternative uses Like the phone Social media isn ’t really “new,” but the tools, speed, and reach are... Enhance Mission with new technologies Don't fear the phone...
- - Drives Productivity Builds businesses Creates infinite amount of products Must be harvested and refined
- - Drives Productivity Builds businesses Creates infinite amount of products Must be harvested and refined
- Now more than ever, federal leaders have the ability to connect, communicate, and listen to advisors, subject matter experts, and constituencies in real-time. Big data and digital media allow decision makers to view the entire landscape, ensuring a more thoughtful and balanced approach to measuring program performance, outcomes, and impacts. In short, the current and projected budget realities require new ways of gathering information related to program performance and results to better position agencies during these dire times.
- Now more than ever, federal leaders have the ability to connect, communicate, and listen to advisors, subject matter experts, and constituencies in real-time. Big data and digital media allow decision makers to view the entire landscape, ensuring a more thoughtful and balanced approach to measuring program performance, outcomes, and impacts. In short, the current and projected budget realities require new ways of gathering information related to program performance and results to better position agencies during these dire times.
- While everyone talking about China and Libya, Treasury is addressing other issues.
- When I type in Obamacare, I come to an easy to use screen which I’ve expanded by clicking “select groups” so I can refine my search. In this particular search I only want to know what the presidential candidates are saying about Obamacare and what other people on the web are saying about Obamacare in relation to the presidential candidates.
- When I do that we see that there are over 16K mentions of Obamacare for this search over facebook, digital news and Twitter. Notice, a majority of mentions are from Twitter, so this may be indicator of an outreach platform you may want to use for a particular strategy. To make this more interesting I did the same search but using the proper reference to Obamacare…the “ aforadable care act ” ….let ’ s see what we find. .
- Interestingly we find a significant decrease in mentions…less than a percent…In fact we notice zero re-tweets. So if your running a messaging campaign this information is invaluable for outreach…that is using the Act does not afford the same impact as Obamacare MORE IMPORTANTLY, we see that language matters…Think about all the terms you use… by using a tool like ours you would plug those in terms to see what is sticking… Looking even deeper at obamacare I’ll click graphs.
- As you can see there are a variety of ways to slice and dice this information… Here you can view by a party breakdown. As you would expect, GOP would be using Obamacare and you can see who is mentioning Obama care and where are those mentions coming from. Tools like this allow organizations to better understand and “Learn” from the SM data so you have more effective outreach for your eAdvocacy. For the more advanced user there’s our “Engagement” platform which focuses more on the ability to “ACT”
- Agencies can look at what other agencies are saying and issue their own statements without stepping on each others toes Politics: who's taking credit; who's giving credit? Bump in public support? To Who? Obama? Navy Seals? What is public saying?
- To get meta-data, need to do individual analysis of each politician We Provide communications performance measurement, situational intelligence, and data visualization technologies for gov ’t & politicians. Why : Large underserved market with deep pockets & unique needs/pains
- VA can use comments from staff and determine best way to communicate information internally.
- Additionally, researchers are finding that new media data correlates well with other performance measures. Just recently, NASA was awarded the number one ranking in the 2012 version of the Partnership for Public Service's Best Places to Work in the Federal Government. Therefore, combining the number one ranking in social media with the Best Places to Work rankings provide an abundance of additional measures of success for the agency to examine and explore.
- OhMyGov Media Monitoring is able to listen to military members and their families exclusively …
- Facebook mirrors reality
- Facebook mirrors reality
- Facebook mirrors reality
- By becoming aware and utilizing these new technologies, federal executives can defend their decisions for targeted cuts to congress, the public and their employees and also make the case for sustaining effective programs while investing in emerging programs.
- By collectively using information from surveys, digital media, the Web and internal data mining you will be able to not only defend decisions for targeted cuts, but make the business case for sustaining programs that work and ensure they are properly staffed and resourced. You’ll also be better positioned to identify emerging opportunities and redirect savings to invest in new technologies and jobs of the future. The era of big data is here. It’s time to start embracing it.