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Ziele definieren 10.000 Petitionen bis 20.04, 1.000 verschickte Nachrichten an
Politiker bis xy, 100.000€ Spenden bis xy e...
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Stop confusing me with assumptions!
I need more facts to make a decision!
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann

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Slides zum Workshop vom 24.03.2014, auf der reCampaign 2014, von Jan-Hendrik Senf und Jan Heinemann.

http://www.senf-heinemann.de/

Veröffentlicht in: Marketing
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann

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  6. 6. Ziele definieren 10.000 Petitionen bis 20.04, 1.000 verschickte Nachrichten an Politiker bis xy, 100.000€ Spenden bis xy etc. Maßnahmen planen Kanäle und Botschaften KPIs bestimmen Unique Visitors, Conversion Rate, Shares etc. Technische Implementation Tracking Codes und Events implementieren Optimierung ermöglichen Funnel bestimmen Messung ermöglichen Goals, Events, Tracking URLs Erkenntnisse vorbereiten Dashboard und Berichte individualisieren
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  18. 18. Stop confusing me with assumptions! I need more facts to make a decision!
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