Real Madrid Final

Story so far ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Hall Of Fame” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vision “ To be the best Soccer Club in the World” Mission “ To nurture and project the Real Madrid brand Worldwide” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Goals Give Real Madrid the financial flexibility to acquire Talent and expand its Brand reach Assemble a Team of Top Players Leverage the Real Madrid brand and content across a variety of channels

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S.W.O.T.

S.W.O.T. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Market Segmentation

Real Madrid’s Customer ,[object Object],[object Object],[object Object],[object Object],SPORTS FANATICS TEAM LOYALISTS STAR-STRUCK SPECTATORS

Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A gamut of products caters to a wide fan base which consists of different ages ,incomes and geographies. The idea is to make the brand Real Madrid a part of the everyday lives with the dual objectives of revenue generation and elevation of the brand to a cult like pedestal

“ To generate more revenues we need more fans and to accommodate more fans we need a bigger stadium” -Santiago Bernabeu Thus In 1947 , the Santiago Bernabeu stadium was constructed. rated by the international press then as the best in Eurpoe

Match Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object]

T.V. Rights ,[object Object],[object Object],[object Object]

The players :The Best lineup money can buy Raul Ronaldo Figo Beckham Zidane Roberto Carlos Iker Casillas ,[object Object],[object Object],[object Object],[object Object]

Balance of Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real Madrid Final

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Real Madrid Final