Top 10 tips for rockin' your linkedin profile

1. TOP 10 TIPS FOR ROCKIN’
YOUR LINKEDIN PROFILE

2. Solutions Manager
mira@280group.com
Mira Wooten
280 Group Overview

3. Rate Your Profile
1-Low, 5-High

4. Your LinkedIn Presence
Why you should care1.
Make a great impression2.
Formula for Your LinkedIn success3.

5. Don’t Do It!
No LinkedIn profile at all

6. Why Should You Care?
Potential
clients/co-
workers will
check you out
Potential
employees
will check
you out
Potential
Job leads
Build
relationships

7. By the numbers
400M users
world wide

8. By the numbers
107M in the US

9. By the numbers
2 new users per second

10. By the numbers
40% log in daily

11. Tip #1
Profile Picture

12. What is a good photo?

13. Make sure the photo fits

14. Your tag line quickly identifies your area(s) of
expertise (3-5 seconds!)
Tip #2 Edit profile headline

15. Sample Headlines
Product Management Leader
SMB Product Marketing
Agile Evangelizer

16. Tip #3 Profile Page - Summary
Anatomy of an Summary
√ Introduction and Elevator Pitch
√ Results you deliver
√ Your call to action
√ Contact information
Amazi
ng

17. Tip #4 Experience-Not Resume
Focus on what you’re taking forward
What tasks did you do?
What impact did you have?

18. Tip #5 Paint the Picture
Worked on vs Owned a product
Attended vs Presented at Tradeshows
Created a 3-Year Product Road Map

19. Tip #6 Get Specific
“Responsible for content” isn’t specific
Wrote content is more specific
Back it up with active words and data

20. Tip #7Use Data - Support Facts
“Reduced time to market” how much?
“Managed PMs” how many?
“Responsible for P&L” how much?

21. Tip #8 Highlight Leadership
Hired and managed 14 PMs
Led cross-functional teams for 5 Releases
Presented 5-year Roadmap to Board

22. Tip #9 Grow Your Network
Join Product Management Groups
Connect with Colleagues and Clients
Follow People and Companies

23. LinkedIn Connections
>500
The size of your network matters:
<100
5%
95%

24. Tip #10 Flaunt Yourself
Share Your Interests
Post Your Certifications
Post Published Articles or Patents

25. Components
of a
Profile
Photo
Professional
Headline
Summary
Job
History
Education
Skills
Groups
Connections!

26. Download Your Copy At: http://280.gr/challenges-pm
What are your challenges?
- Most comprehensive PM survey
every conducted
- 850 PM professionals
- Compare your team and
company to others

27. Are there any…