The document proposes creating a new healthy beverage product that addresses the challenges of maintaining a balanced diet. It notes external forces like long commute times and cheaper unhealthy foods that make it difficult for people to eat well. While many beverage options exist, they do not provide both health and affordability. The document envisions a beverage that has great taste, natural sweeteners, and availability at a low cost. It believes such a product could capture a share of the large beverage market and help address rising obesity trends by providing a nutritious and affordable liquid option.

1. A Case For a True
Healthy Beverage

2. We all aspire to live active and full lives
2

3. Maintaining a balanced diet is critical
to healthy and active living
3

4. However, external forces make it hard
to maintain a balanced diet…
Commute times are increasing
Bad foods taste better
Healthy items cost more
The proliferation of fast food chains
Dearth of healthy food options
4

5. These external forces can be reflected
in current obesity trends
5

6. A good diet consists of food and
liquids, but liquids are more important
Number of Days Humans Can go Without
Food
Water
56
5
Source: How Stuff Works, How long can humans go without food or water?, Author Charles Bryant
6

7. The beverage industry is huge, with
many options for consumers to choose
7

8. What if we could create a product
that has…
Availability
Cost
Ingredients/
Effective
Great
Taste
Natural
Sweetener
Consumer
Proposition
Multiple
Occasion
8

9. Current beverage offerings deliver on
health or price, but not both
10
9
Nutritional Value*
8
7
“Blue
Ocean”
Space where
our
innovation
will exist
6
5
4
3
2
1
0
0
20
40
60
80
100
120
140
160
Dollar Sales (000s)
*Source: Nutritional value calculated by juice content and other factors, Beverage Digest 2012 -2013
9

10. What kind of dollar sales could this
idea potentially generate?
Beverage Dollar Sales* ($20B)
SP
Spec
CSDs
Teas
Drinks
Water
Juice
A .1% share of the categories
listed represents $20M in sales
Isotonics
Source: Beverage Industry, Beverage Category Sales
10

11. We have the correct combination of
factors to win in the market
“Sweetener”
Product Development
Market Research
Manufacturing Platform
Availability
11

12. So join us on this journey to go from
beverage purgatory to liquid heaven
12

13. Appendix
13

14. 14