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July 2013
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THE PERIODIC
TABLE
of
SEO
SUCCESS
FACTORS
http://searchengineland.com/seotable @SEngineLand
Search Engine Land’s Guide To SEO
•Types Of Search Engine Success Factors
•Content & Search Engine Success Factors
•HTML Code & Search Engine Success Factors
•Site Architecture & Search Engine Success Factors
•Link Building & Ranking In Search Engines
•Social Media & Ranking In Search Results
•Trust, Authority, Identity & Search Rankings
•Personalization & Search Engine Rankings
•Violations & Search Engine Spam Penalties
http://searchengineland.com/seotable @SEngineLand
Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
• On the Page SEO
• Off the Page SEO
• Violations
3 MAJOR GROUPS:
WEIGHTING SCALE: 1 to 3
3 = most important
Negative Factors shown in
RED
Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
Off the Page SEO:
• Under Publisher Control
• Types of Content Published
• HTML & Site Architecture
On the Page SEO:
• External Authority Signals
• Reputation Signals
Content & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand
Content
Quality
Content
Research
Content
Keywords
Content
Engagement
Content
Freshness
• Delivers Value
• Unique
• Useful
• User Queries
• Query Volume
• Query Match
• Used in Copy
• Natural
Language
• Answers Query
• Time on Site
• Interactions
• Query
Deserves
Freshness
HTML Code & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
Meta
Description
Header
Tags
Structured
Data
HTML
< TITLE > Tag
• Schema
• Rich Snippets
• Entities
• <H1> </H1>
• <H2></H2>
• Standard HTML
• May appear in
SERPs
• Unique to Page
• Descriptive
Site Architecture & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand
Site
Crawlability
Duplication
& Canonicals
Site
Speed
Descriptive
URLs
• Crawl budget
• Crawl efficiency
• HTML Sitemaps
• www/non-www
• rel=Canonical
• rel=prev/next
• Fast load time
• Engagement+
• Conversion +
• Domain & Short
URL Keywords
• Breadcrumbs
Link Building & Ranking In Search Engines
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand
Link
Quality
Anchor
Text
Link
Quantity
• Authoritative
• Topically
relevant
• Keywords vs.
brand name
• Over-optimized
anchor text
• Total number
of links
• Diversity
Social Media & Ranking In Search Results
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand
Social
Reputation
Social
Shares
• Social Signals=“Votes” in SERPs
• Authentic vs. Fake accounts
• Engage with customers
• Quality vs. Quantity of shares
• Impact on personalized SERPs
Trust, Authority, Identity & Search Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand
Authority
Signals
Site
History
Identities
& Entities
• Sentiment
• Reviews
• Ratings
• Domain age
• Past penalties
• People
• Places
• Things
Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Results by
Country
City Metro
/ Region
Signed In/
Preferences
Social
Connections
• TLDs
• Hosting
• Global SEO
• Local Search
• Mobile SEO
• Search History
• Social Votes
• “Cards”
• Trusted
Opinions
@SEngineLand
Violations & Search Engine Spam Penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
Thin Content Ad Heavy KW Stuffing Hidden Text
Cloaking Paid Links Link Spam DCMA
@SEngineLand
Get Search Engine & SEO News Daily
VISIT:
SearchEngineLand.com
• Subscribe to our daily “SearchCap” email newsletter
CONNECT:
• twitter.com/sengineland
• facebook.com/searchengineland
• plus.google.com/+SearchEngineLand
http://searchengineland.com/seotable @SEngineLand

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Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand

  • 1. July 2013 explained by… updated… THE PERIODIC TABLE of SEO SUCCESS FACTORS
  • 3. Search Engine Land’s Guide To SEO •Types Of Search Engine Success Factors •Content & Search Engine Success Factors •HTML Code & Search Engine Success Factors •Site Architecture & Search Engine Success Factors •Link Building & Ranking In Search Engines •Social Media & Ranking In Search Results •Trust, Authority, Identity & Search Rankings •Personalization & Search Engine Rankings •Violations & Search Engine Spam Penalties http://searchengineland.com/seotable @SEngineLand
  • 4. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand • On the Page SEO • Off the Page SEO • Violations 3 MAJOR GROUPS: WEIGHTING SCALE: 1 to 3 3 = most important Negative Factors shown in RED
  • 5. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand Off the Page SEO: • Under Publisher Control • Types of Content Published • HTML & Site Architecture On the Page SEO: • External Authority Signals • Reputation Signals
  • 6. Content & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand Content Quality Content Research Content Keywords Content Engagement Content Freshness • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • Used in Copy • Natural Language • Answers Query • Time on Site • Interactions • Query Deserves Freshness
  • 7. HTML Code & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand Meta Description Header Tags Structured Data HTML < TITLE > Tag • Schema • Rich Snippets • Entities • <H1> </H1> • <H2></H2> • Standard HTML • May appear in SERPs • Unique to Page • Descriptive
  • 8. Site Architecture & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand Site Crawlability Duplication & Canonicals Site Speed Descriptive URLs • Crawl budget • Crawl efficiency • HTML Sitemaps • www/non-www • rel=Canonical • rel=prev/next • Fast load time • Engagement+ • Conversion + • Domain & Short URL Keywords • Breadcrumbs
  • 9. Link Building & Ranking In Search Engines Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand Link Quality Anchor Text Link Quantity • Authoritative • Topically relevant • Keywords vs. brand name • Over-optimized anchor text • Total number of links • Diversity
  • 10. Social Media & Ranking In Search Results Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand Social Reputation Social Shares • Social Signals=“Votes” in SERPs • Authentic vs. Fake accounts • Engage with customers • Quality vs. Quantity of shares • Impact on personalized SERPs
  • 11. Trust, Authority, Identity & Search Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand Authority Signals Site History Identities & Entities • Sentiment • Reviews • Ratings • Domain age • Past penalties • People • Places • Things
  • 12. Personalization & Search Engine Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Results by Country City Metro / Region Signed In/ Preferences Social Connections • TLDs • Hosting • Global SEO • Local Search • Mobile SEO • Search History • Social Votes • “Cards” • Trusted Opinions @SEngineLand
  • 13. Violations & Search Engine Spam Penalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 Thin Content Ad Heavy KW Stuffing Hidden Text Cloaking Paid Links Link Spam DCMA @SEngineLand
  • 14. Get Search Engine & SEO News Daily VISIT: SearchEngineLand.com • Subscribe to our daily “SearchCap” email newsletter CONNECT: • twitter.com/sengineland • facebook.com/searchengineland • plus.google.com/+SearchEngineLand http://searchengineland.com/seotable @SEngineLand