Socialmedia workshop-v1
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ECTOM TIM Workshop presentation: How to build a social media strategy.
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Socialmedia workshop-v1
- 1. How to build a social media strategy? Sean Singleton
- 2. ⢠Social Commerce ⢠Workshop: How to build a strategy ⢠Building a business case ⢠Common mistakes ⢠How do we avoid them ⢠Tips & Trends ⢠Summary
- 5. Social Media on E Commerce Platforms
- 7. E Commerce on Social Platforms
- 8. 6 Social Media Tools
- 12. Facebook commerce is selling to FANS not consumers
- 14. It can be selling ON Facebook or selling WITH Facebook
- 16. Use F Commerce for retail events
- 18. Experiment and explore opportunities to learn from your fans
- 23. Social Networks are the Most Popular Activity Online
- 24. 1 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 2007 Source: comScore Media Matrix, Worldwide, March 2007 â October 2011, âItâs a Social World,â Dec 21 2011 Social Networks are the Most Popular Activity Online EC
- 25. The Social Media Universe is expanding
- 26. The Social Media Universe is Expanding 15MM+ users 135MM+ users 51MM+ users 15MM+ users 62MM+ users 232MM+ monthly active users 115MM+ subscribers 20MM+ blogs 6MM+ users 800 MM+ monthly active users 230MM+ users 2MM+ users 500K+ users 800MM+ monthly users visit site More people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever before Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ 100K+ users 2MM+ users 2MM+ users 1.5MM+ users EC
- 27. Social Networks Now Reach 82% of the Worldâs Internet Population
- 28. Thatâs 1.2 billion peopleThatâs 1.2 billion peopleThatâs 1.2 billion peopleThatâs 1.2 billion people Social Networks Now Reach 82% of the Worldâs Internet Population Source: comScore Media Matrix, Worldwide, March 2007 â October 2011, âItâs a Social World,â Dec 21 2011 EC
- 29. Social Networking is growing in every single country
- 30. Total time spent on all regions grew by 35%+ in 2011Total time spent on all regions grew by 35%+ in 2011 Social Networking is Growing in Every Single Country Source: comScore Media Matrix, Worldwide, March 2007 â October 2011, âItâs a Social World,â Dec 21 2011 EC
- 31. Google + is growing fastest than other social network
- 32. Google+ is Growing Faster Than Other Social Networks 67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+ Source: Comscore Source: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn Time to reach 50 million users (estimate) EC
- 34. The web is a massive part of our lives. And social media accounts for significant portion of web usage
- 36. The conversation is already happening.
- 38. Opportunity to gain an competitive advantage.
- 42. It is now a must-have for corporate marketing.
- 48. Rush to action without a plan ⢠Hasty decisions & knee jerk reactions ⢠Tactical approach ⢠Focus on wrong objectives or platforms ⢠Failing to understand requirements & resources
- 50. Measurement.
- 53. ⢠Defined and measurable objectives ⢠Metrics that tie into those objectives ⢠Tools & knowledge for tracking metrics ⢠Ability to translate online actions to business results
- 57. Content Needs to be engaging Require planning Require approval Often not given proper consideration
- 60. Failure to Engage Engagement hurdles Social Media is about listening & interacting
- 62. Limited Reach
- 63. Limited Reach Social Media only really works with large (ish) audience Process of building a network is often overlooked Without reach, there is no ROI
- 64. How to avoid the most common mistakes?
- 66. Goals
- 68. Platforms
- 70. Engagement
- 72. Reach: How will you promote your programme
- 74. Resources
- 75. Resources ⢠What is needed? ⢠What will it cost? ⢠People, process, assets, tools, etc
- 77. Metrics
- 78. Tips & Resources
- 79. Learn
- 80. Learn with monitoring tools 80
- 81. Paid services provide monitoring 81 From Radian 6 Other providers BrandWatch Buzzmetrics Cymfony Dow Jones Scout Labs Techrigy/Alterian Visible Technologies
- 83. If objective awareness then focus on: ⢠web traffic ⢠web traffic referrals ⢠search volume trends ⢠followers, fans, friends ⢠social mentions ⢠share of voice
- 84. If objective sales then focus on: ⢠web traffic ⢠time spent on site ⢠bounce rate ⢠content acceptance rate ⢠followers, fans, friends ⢠social mentions ⢠share of voice ⢠social connectivity within sales funnel
- 85. If objective loyalty then focus on: ⢠time spent on site ⢠repeat visits ⢠content acceptance rate ⢠followers, fans, friends ⢠repeat social mentions ⢠share of voice ⢠recommendations & ratings ⢠social connectivity within sales funnel ⢠customer service metrics ⢠net promoter score
- 89. Summary
Hinweis der Redaktion
- Helping people connect where they buy
- Helping people connect where they buy
- Helping people to buy where they connect
- Helping people to buy where they connect
- This is a great presentation on slideshare called The State of Social Media by ESTEBAN CONTRERAS, social media manager of Samsung USA.
- Conversations about your brand or company are already taking place. Most of your employees and customers will be online and if they are online, they are very likely to be on social media.
- Conversations about your brand or company are already taking place. Most of your employees and customers will be online and if they are online, they are very likely to be on social media.
- Any business needs to try to get an comparative advantage. Its well recognised that word of mouth is the no.1 influencer on purchases. Also social media does not require a huge media budget like traditional media to be effective. Plus you can tap into the viral opportunity.
- Any business needs to try to get an comparative advantage. Its well recognised that word of mouth is the no.1 influencer on purchases. Also social media does not require a huge media budget like traditional media to be effective. Plus you can tap into the viral opportunity.
- Content is key and often an afterthought and not given proper consideration at the start of the process. Requires planning â Format? Copy, video, photos, etc. Type? Original v Repurposed. Requires approval Has to be engaging for the audience
- Content is key and often an afterthought and not given proper consideration at the start of the process. Requires planning â Format? Copy, video, photos, etc. Type? Original v Repurposed. Requires approval Has to be engaging for the audience
- Content is key and often an afterthought and not given proper consideration at the start of the process. Requires planning â Format? Copy, video, photos, etc. Type? Original v Repurposed. Requires approval Has to be engaging for the audience
- Content is key and often an afterthought and not given proper consideration at the start of the process. Requires planning â Format? Copy, video, photos, etc. Type? Original v Repurposed. Requires approval Has to be engaging for the audience
- Social Media is about listening and interacting and not shouting - think telephone rather than megaphone Engagement hurdles Lack of interesting and relevant content self focused content - too much self promotion
- Social Media is about listening and interacting and not shouting - think telephone rather than megaphone Engagement hurdles Lack of interesting and relevant content self focused content - too much self promotion
- Social Media is about listening and interacting and not shouting - think telephone rather than megaphone Engagement hurdles Lack of interesting and relevant content self focused content - too much self promotion
- Define audience and identify influencers Define objectives Set reasonable expectations
- Define audience and identify influencers Define objectives Set reasonable expectations
- Content: types of medium, voice, frequency Duties: producing, posting, sharing, responding, Policy: addressing negative comments
- Content: types of medium, voice, frequency Duties: producing, posting, sharing, responding, Policy: addressing negative comments
- Online, email, offline, PR, word of mouth How will you build your network?
- Online, email, offline, PR, word of mouth How will you build your network?
- How will you measure success? What metrics will you use? What tools will you use? How will you translate into ROI?
- How will you measure success? What metrics will you use? What tools will you use? How will you translate into ROI?