Leveraging LinkedIn for Business

Leveraging LinkedIn

By Sean Clark, Soak Social

Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark

© Soak Social Ltd 2012

According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to
network and build relationships.

7 Steps to an Effective Profile

o Image
o Headline
o Employment History
o Summary
o Specialities
o Recommendations
o Interests, Groups & Associations


Upload a Profile Image

Professional

In Focus


Create a Compelling Headline

Not just a job title


Employment History

Relevant & Complete


Summary of your Profile Bring it to life

Expand on your experience


List your Specialities

Help to get found in search


Recommendations

Give to receive


Interests, Groups & Associations

Linking to like minded people


Some extra tips to ensure you maximise the visibility of your profile.

4 Profile Optimisation Tips

o Edit Your Profile Link
o Customise Site Links
o Twitter Profile
o Ensure Your Profile is Public


Edit Your Personal LinkedIn Link

Personal branding


Customise Website Links

Descriptive linking


Link Your Twitter Account

Cross network promotion


Make Sure Your Profile is Public

Let others see who you are


Integrating applications into your account can give it depth and further enhance your profile

5 Applications to Integrate

o Your Presentations
o Books
o Events
o Blog
o Polls


Use SlideShare for Your Presentations

For those that didn’t attend


What Are You Reading?

You are what you read


Events You’re Attending

Where can people meet you in real-life?


Include Your Blog

More exposure for your website


Do Your Own Market Research

Poll your network & the wider community


Start with who you know, then look to connect with those further afield.

6 Ways To Connect

o Your Address Book
o Previous Colleagues & Classmates
o Contacts of Contacts
o Advanced Search
o Saved Search
o Join Groups


Leverage Your Existing Address Book

Connecting with those you already know is easy


Connect With Those You Have Worked & Studied With

Colleagues past & present are usually happy to connect


Connect with your Connections Connections

Your contacts are likely to have useful connections


Use Advanced Search

Find people by company, job title & other criteria


Saved Search

Let LinkedIn alert you to opportunities


Join Groups

Like minded people congregate in the same places


Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity.

6 Tips For Marketing Brand You

o Status Updates
o Create a Group
o Answers
o Recommendations
o Connect with Everyone
o Use Personal Invites


Status Updates

Relevant messages with build your proﬁle


Create Your Own Group

Encourage discussion around your area of expertise


Questions & Answers

The more you help others get what they want...


Recommendations

Be generous, recommend whenever you can


Connect With Everyone

You never know when that next connection will become a lead


Use Personal Invites

Don’t be boring, introduce yourself with style


There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best
to expend effort.

3 Things To Measure

o Track your Connections
o Group Members
o Sales & Leads


Track Your Connections

Track your network growth weekly


Your Group

It’s not just about connections, but the conversation too


Sales & Leads

Are you getting a return from your efforts?


We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to
live on the platform.

4 Tips For Keeping Your Status Fresh & Relevant

o What to Say
o Find Content
o Google Reader
o BufferApp


I Am An Expert In...

Decide on your area of focus


Find Content Online

Search for authority sources that reﬂect your area of expertise


Introducing Google Reader

Add the relevant content to Google Reader


BufferApp Is Your Buddy

Buffer works all day so you don’t have to


Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with
continued measurement & adjustment.

7 Key Points to Remember

o Complete Your Profile
o Optimise it for Maximum Effect
o Make Use Of Applications
o Market Yourself Using All The Tools Available
o Measure Your Results & Adjust Where Necessary
o Keep Your Status Up To Date & Relevant
o Rinse & Repeat


Thank You
For further information please contact:

Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark


Leveraging LinkedIn for Business

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