Lean Entrepreneurship - Digital Business Models

•

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Digital Business Models
Sean Ammirati

November 12, 2012

#CMULean © Sean Ammirati, 2012

Goals for This Week’s
Lecture
• The Business Model Canvas Paradigm
• Common High Growth Technology
Business Model Patterns
• Financial Modeling & Metrics

#CMULean © Sean Ammirati, 2012

Why is the Business
Model Canvas popular?

#CMULean © Sean Ammirati, 2012

http://www.ﬂickr.com/photos/yodelanecdotal/3329778720/
#CMULean © Sean Ammirati, 2012

#CMULean © Sean Ammirati, 2012

Sketch & Articulate Alternatives...

http://www.businessmodelgeneration.com

#CMULean © Sean Ammirati, 2012

Validate Hypothesis ...

#CMULean http://www.businessmodelgeneration.com
© Sean Ammirati, 2012

http://innovationgames.com/empathy-map/
#CMULean © Sean Ammirati, 2012

Goals for This Week’s
Lecture
• The Business Model Canvas Paradigm
• Common High Growth Technology
Business Model Patterns
• Financial Modeling & Metrics

#CMULean © Sean Ammirati, 2012

Business Model Canvas
Evolution

#CMULean © Sean Ammirati, 2012

Business Model Patterns
Multi-Sided FREE

Long Tail Unbundled

Section adapted from: http://www.slideshare.net/explorics/business-model-generation-patterns
Business Model Generation Meetup
Cambridge, MA Brian Gladstein
June 26, 2012 @briangladstein
#CMULean © Sean Ammirati, 2012

Multisided Platforms
The Platform Enables… Subsidies across segments

FREE as a business
model
The Platform Enables… Subsidies from paid to non-paid

Long Tail

Niche Niche
Products Buyers

Key
Value
Customer

Partners Proposi1on Segments

Unbundling Business
Models
Infrastructure

Innovation

Customer
Relationship

Goals for This Week’s
Lecture
• The Business Model Canvas Paradigm
• Common High Growth Technology
Business Model Patterns
• Financial Modeling & Metrics

#CMULean © Sean Ammirati, 2012

Financial Models Help
Understand ...
• critical levers for growth
• current assumptions (costs & revenue)
• growth capital needs
• if successful, how big the business can
ultimately be
• metrics to evaluate business going forward
#CMULean © Sean Ammirati, 2012

Bessemer’s 6 C’s of
SaaS Businesses
• CMRR: Committed Monthly Recurring
Revenue
• Cash
• Churn
• CAC: Customer Acquisition Cost
• CLTV: Customer Life Time Value
• CPipe: CMRR Sales Pipline
http://www.slideshare.net/botteri/cloudonomics-101-creating-a-ﬁnancial-plan-for-your-saas-or-cloud-computing-business
#CMULean © Sean Ammirati, 2012

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Slides for my CMU Alumni Webinar - August 3, 2017 Over the last six months, my team at the Swartz Corporate Startup Lab have looked at how large companies innovate. We believe startups can exist and thrive anywhere, including in large corporations. Fundamentally, a startup within a company is the same as one inside a garage: a group of entrepreneurs trying to make the world a better place using new ideas and inventions. The Carnegie Mellon Corporate Startup Lab is an interdisciplinary group focused on researching and promoting the mission of transformative innovation within corporations.

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Lean Entrepreneurship - Digital Business Models

1. Digital Business Models Sean Ammirati November 12, 2012 #CMULean © Sean Ammirati, 2012

2. Goals for This Week’s Lecture • The Business Model Canvas Paradigm • Common High Growth Technology Business Model Patterns • Financial Modeling & Metrics #CMULean © Sean Ammirati, 2012

3. Why is the Business Model Canvas popular? #CMULean © Sean Ammirati, 2012

4. http://www.ﬂickr.com/photos/yodelanecdotal/3329778720/ #CMULean © Sean Ammirati, 2012

5. #CMULean © Sean Ammirati, 2012

6. Sketch & Articulate Alternatives... http://www.businessmodelgeneration.com #CMULean © Sean Ammirati, 2012

7. Validate Hypothesis ... #CMULean http://www.businessmodelgeneration.com © Sean Ammirati, 2012

8. http://innovationgames.com/empathy-map/ #CMULean © Sean Ammirati, 2012

9. Goals for This Week’s Lecture • The Business Model Canvas Paradigm • Common High Growth Technology Business Model Patterns • Financial Modeling & Metrics #CMULean © Sean Ammirati, 2012

10. Business Model Canvas Evolution #CMULean © Sean Ammirati, 2012

11. Business Model Patterns Multi-Sided FREE Long Tail Unbundled Section adapted from: http://www.slideshare.net/explorics/business-model-generation-patterns Business Model Generation Meetup Cambridge, MA Brian Gladstein June 26, 2012 @briangladstein #CMULean © Sean Ammirati, 2012

12. Multisided Platforms The Platform Enables… Subsidies across segments

13. FREE as a business model The Platform Enables… Subsidies from paid to non-paid

14. Long Tail Niche Niche Products Buyers Key Value Customer Partners Proposi1on Segments

15. Unbundling Business Models Infrastructure Innovation Customer Relationship

16. Goals for This Week’s Lecture • The Business Model Canvas Paradigm • Common High Growth Technology Business Model Patterns • Financial Modeling & Metrics #CMULean © Sean Ammirati, 2012

17. Financial Models Help Understand ... • critical levers for growth • current assumptions (costs & revenue) • growth capital needs • if successful, how big the business can ultimately be • metrics to evaluate business going forward #CMULean © Sean Ammirati, 2012

18. Bessemer’s 6 C’s of SaaS Businesses • CMRR: Committed Monthly Recurring Revenue • Cash • Churn • CAC: Customer Acquisition Cost • CLTV: Customer Life Time Value • CPipe: CMRR Sales Pipline http://www.slideshare.net/botteri/cloudonomics-101-creating-a-ﬁnancial-plan-for-your-saas-or-cloud-computing-business #CMULean © Sean Ammirati, 2012