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Levi's Strauss Jeans
1.
Levi’s Strauss
& Co. We Invented Blue Jeans
2.
3.
Its strategy
is basically on having long-term relations with their customers by designing jeans, shape, color, and cloth so that fun mix and match clothes with accessories in style of fashion
4.
In 1930’s Jeans
were positioned as being worn by “cowboys”.
5.
Consumer
demand shifts from durability of jeans to fashion of jeans.– Culturally, jeans became symbol of youth and rebellion
6.
7.
Some of Levi’s
competitors include:––Calvin Klein, Gap Jeans ,VF Corp (Lee, Wrangler),Tommy Hilfiger.
8.
The entrance of
new competitors had many effects on Levi’s.
9.
More competitive
prices leading to lower profits
10.
Availability of
substitutes firm faces increase in elasticity of demand
11.
Consumers prefer other
brands Levi’s customers buy from competition lowering Levi’s market share.
12.
These newer upstarts
are able to “chip away” at Levi’s market dominance because they are able to capture segments.
13.
VF Corp captures
low--end jean consumers.
14.
15.
Company was forced
into radical cost--cutting, closing dozens of factories and laying off thousands of workers.
16.
The premium jeans
market has over the last five years largely sales grew at 40--45% rate for multiple years.
17.
Posting declining
sales in nine out of ten years prior to 2007.
18.
19.
Levi’s, Dockers, Denizen
and Signature brands which are trusted .
20.
Recognized for
their quality, integrity and originality.
21.
Levi’s and Dockers
denim and khakis set a standard by them.
22.
The quality
craftsmanship and premium fit in family clothing have made Signature brand a benchmark.
23.
24.
Wrangler
25.
Pepe Jeans
26.
27.
28.
Convenience
29.
Variety
30.
Quality
31.
32.
Original
33.
Innovation
34.
35.
36.
Comfort, Fit and
Style
37.
“We Invented Blue
Jeans”
38.
Innovative and trendy
39.
Classic yet modern
40.
Best quality
41.
42.
Image of great
comfort and style
43.
Pioneer in denims
44.
Brand ambassadors
45.
Strong message
46.
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