Learn the mechanics behind an inbound marketing plan that generates leads! It takes a lot of work but these slides will explain exactly what Inbound Marketing is and the stages you will go through along the way.

1. Inbound Marketing
Defined

2. What is Inbound Marketing?

3. “Inbound marketing is promoting a company
through blogs, podcasts, video, eBooks,
eNewsletters, whitepapers, SEO, social media
marketing and other forms of content marketing
which serve to bring customers in closer to the
brand, where they want to be.”
- Wikipedia.org

4. Inbound Marketing
“The best way to turn strangers into customers and promoters of your business.”
- Hubspot.com

5. • Print Ads
(newspaper, magazine, brochures)
• Cold Calls
• Mass Email Campaigns
• Telemarketing
• Billboards
• Trade Shows
As opposed to your traditional Outbound Marketing like…

6. So, how do you do this?

7. Know what you’re up against.
Start with researching your competitors.

8. • Do your competitors have a blog?
• What do they write about?
• How do they rank for industry keywords?
• Which social media sites are they on?
• Are they active on those sites?
• What kind of content do they post and do
their fans engage with it?
• Is their website mobile responsive?

9. Bottom Line:
Find out what your competitors are doing…
so you can do it better.

10. Now get crackin’ on your own plan!
1. Attract
2. Convert
3. Close
4. Delight!

12. Attract
Turn strangers into site visitors by using highly searched
keywords and phrases in your website copy.
Hint: Use Google’s Keyword Planner in the AdWords platform

13. • Answers questions
• Solves problems
• Helps your audience
• Doesn’t promote
your business
Attract
Create fabulous, useful
content for your blog
and website.

14. It’ll keep ‘em coming
back for more.
Attract
Give away your valuable knowledge
and position yourself as a thought
leader in your industry.

15. Attract
Spread the words,
Your words,
via social media.

16. Convert
Turn visitors into leads…

17. Convert
Create landing pages that offer something of
value for FREE in exchange for an email address
• E-books
• Whitepapers
• Checklists
• Ideas

18. Convert
Use Calls to Action Wherever Possible
• Social posts
• At the end of blog posts
• On your website

19. Close
Turn those leads into paying customers.

20. Close
Email, Email, Email!!
Social Media is not for
selling. Email is.
10,000 followers on
Twitter is cool.
but
10,000 email addresses
is awesome.

21. Offer more value for free. SHOW them you know
what you’re doing and then go in for the kill.
Close

22. Turn those customers into promoters.
• Continue to offer value through blog
posts, ebooks, whitepapers
• Create Shareable Content
• Provide outstanding service and/or
products
Delight

23. Your customers will not only keep using
your service/product but they’ll become
your cheerleaders in the process.

24. So, when the thought of doing all this
Inbound Marketing has you feeling like
this….

26. Contact us. We can help.
www.ScuttlebuttSocialMarketing.com
kelly@scuttlebuttsm.com
(800) 856-1426

27. Meet the Team
Kelly Lori Nikki

28. Let’s Scuttlebutt!
Learn more about the power of Inbound Marketing with our
FREE Online Lead Generation Tips eBook!