The document summarizes the Sustainability Tracking and Reporting Tool (START) project. START is a database developed by SCAA to help members track sustainability metrics and contributions towards the UN Millennium Development Goals. It allows companies to compile data on environmental footprint, development projects, and other sustainability indicators. The database will be rolled out in phases, first enabling basic reporting and later adding collaboration features. It is intended to facilitate industry-wide reporting and coordination on sustainability efforts.

3. Sustainability metrics and UN MDGs

4. Phases & benefits

5. Database vendor capabilities

6. How to find and capture data in your business

7. Future of collaboration around development projects

8. Call for recruitment for test user group@scaaMDG #mdgdb

9. Project History 2005: SCAA signs United Nations Global Compact, principles that businesses and trade associations commit to follow in their operations and strategies. 2006: SCAA Sustainability Committee forms the MDGs Task Force, which uses the MDGs as a framework to guide the Association’s work in the area of sustainability. 2007: MDGs Task Force proposes the use of a database in order to better understand the specialty coffee industry's progress towards meeting the MDGs. 2008: MDGs Task Force learns of a company called CRedit360,which specializes in database software used to track social responsibility initiatives. January 2009: Credit360 presents to Sustainability Committee & SCAA Board of Directors. April 2010: SCAA launches START project.

10. UN Millennium Development Goals The 8 UN MDGs 1. Eradicate Extreme Poverty and Hunger 2. Achieve Universal Primary Education 3. Promote Gender Equality and Empower Women 4. Reduce Child Mortality 5. Improve Maternal Health 6. Combat HIV/AIDS, Malaria and Other Diseases 7. Ensure Environmental Sustainability 8. Develop a Global Partnership for Development

12. Generate comprehensive data on the impact SCAA members have toward improving quality of life and advancing the MDGs in reports to the press, industry, and consumers

14. Geographically track where SCAA members are working on MDGs-related initiatives

17. Blogs detailing project developments.

18. Way of sharing experience and best practices from the field.

20. Map shows needs

21. Reveals country details

22. Shows what’s happening

24. Use of Credit360-developed software to track CSR data for several years

25. Includes Environmental, Philanthropic, CSR, Supply Chain, and Human Resource metrics among others

26. External auditors use data and system for testing and validating Starbucks performance reporting

27. Functionality of Starbucks’ system

33. Starbucks’ experience Marketing and communication support Reporting benefits

34. CSR Reporting since 2001

35. Reporting benefits

36. SCAA START Benefits 1. Facilitate Association-level reporting to the UN through annual industry statistics quantifying efforts to further the MDGs 2. Provide resource for SCAA members to collaborate within the industry around MDGs and to initiate projects through the database 3. Coordinate the resources of project managers working ‘on the ground’ in coffee-producing nations with SCAA member resources. 4. Serve as an information hub for the sustainability activities of the SCAA, including historic projects, and Annual Sustainability Awards. 5. Gather information to provide to press about Memberships contribution to planet 6. Improvement of sustainability practices from origin through consumption

38. operating expenses

39. procurement data

40. development project contributionsVia online reporting START provides web-based tools to help with online and offline report presentation

42. Contributions to projects, volunteer hours, donations

43. Annual certified coffee purchased

44. Reductions in greenhouse gas emissions Affordable annual access to sophisticated software system $140,000 system available to members for $100 annual subscription Comprehensive reporting of company’s annual inputs, sustainability metrics, efficiency savings, community support and development projects Indicator tracking customization by member type Roaster/Wholesaler  Producer  Exporter  Importer/Broker  Roaster/Retailer Retailer Allied  NGO  Certifier 

46. Year over year trends

47. User group specific indicator trackingBicycle delivery bill

48. Types of Indicators Examples For Roasters Development Project Indicators Have you contributed money towards community development projects in i.e. Costa Rica? Did you make a financial contribution? Y/N How much $? Volunteer time? Is the project completed or ongoing? Do you want to post this project for broader collaboration? Choose which of the eight MDG goals this project had an effect on? For example: MDG #1: Eradicate extreme poverty and hunger How many pounds/kilos of food were delivered to the community? How many people were reached as a direct result of this project? Or how many coffee-producing families served? How many additional pounds of food were grown due to your project?, ETC. Indicators based on practices at roaster Do you have a composting program? How many pounds do you divert from the waste stream? Do you recycle? Pounds/kilos of glass/paper/metal/cardboard per month? How much energy do you use per (month/quarter/year) in terms of kwh/mwh? Purchasing data How many lbs/kilos of coffee did you purchase during the past (month/quarter/year, etc) How many lbs/kilos of coffee were certified? Select by type of certifying body

49. Input of your data

50. Various user setup The database is customized to user Set language for producers Variables adjust for local currencies

51. Data presentation Powerful analysis and charting tools

53. Measuring initiatives shows cost savings in operations

55. Better education, water access, environment for people

56. Lower carbon emissions through shared learning

58. Member Benefits . data about your business! 1. 2. 3. 4. 5. contribute ! See how across the industry! Find global needs on a your marketing! is a … CSR reporting tool — Track the indicators important in your business Marketplace for development — Find projects in need of support and post opportunities for greater cooperation

59. Moving Forward Questions & Answers Sign up to join the first-year test user group for START! Learn more details with team members and the software vendor at our booth Booth number: 2489 @scaaMDG #mdgdb